Getting started with SMS marketing can feel daunting. 

Imagine going back to the 1960s and shaking hands with the Mad Men-style executives at Ogilvy & Mather. Picture their reactions as you tell them that...

There’s plenty of buzz around SMS (or text messaging) being the future of marketing – especially for ecommerce brands.

But the reality is SMS...

When it comes to investing in marketing channels for your ecommerce brand, you might think that email vs. SMS is an either/or situation. Luckily, you...

There’s plenty of buzz online about SMS marketing for ecommerce brands, but there’s plenty of confusion, too.

Take a peek at your email inbox. Now, look at your texts.

As is the case with your overall marketing strategy, a product launch isn’t rooted in a single channel. Instead, it’s a coordinated effort. You use...

If you’re reading this, chances are you know at least a little bit about e-commerce marketing. You might be familiar with some basic email, social...

So, you’ve decided to give this whole text message marketing thing a shot. The next step is to dig into your CRM or list of contacts and start...

SMS (or text message) marketing can be a great way to promote timely messages for your business.

Imagine you left your phone at a restaurant. 

Imagine you’ve just had a long day at work. You’re finally at home, eating your dinner, when a call comes in. You answer it, only to find that it’s a...

Take a quick look around you.Can you count the number of people on their phones?

I just did, and spied 5 people. And that’s at their desks. In an...