Free SMS Marketing Templates

Click any template to copy it in your clipboard. Customize your template in our Text Editor. Preview exactly what your SMS contacts will see on their phones.

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60+ SMS Marketing Templates

Choose an SMS marketing category to find your perfect template.
Psst! Your shopping cart is waiting for you. Checkout now before your favorite styles sell out {{ cart.url }}
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We noticed you left something behind. We're holding onto your cart for now, but hurry, items sell out quickly! {{ cart.url }}
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Looks like you left something in your cart. Use code {{ coupon_code }} to take 15% OFF your order. Complete your purchase here: {{ cart.url }}
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Having second thoughts? Take 20% off your cart with code {{ coupon_code }}. But hurry! Your items won’t last forever {{ cart.url }}
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You’re so close! We saved your cart for a limited time so you can finish checking out {{ cart.url }}
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Heads up! You have some popular items in your cart. Complete your purchase today before they sell out {{ cart.url }}
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They’re baaack…but not for long. Shop all of our back-in-stock best-sellers right now: {{ business.url }}
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That shampoo you love? It’s back in stock! Tap the link below, add it to your cart, and finish your purchase before it sells out again {{ business.url }}
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The good news? Your favorite items are back in stock! The bad news? They’re only here for a limited-time. Don’t miss out {{ business.url }}
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Back by popular demand - Pastel-colored hoodies, sweatshirts, and beanies so you can stay stylish all Fall. Shop now: {{ business.url }}
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BACK IN STOCK! Stress-reducing essential oils to get you through the long days. Supply is limited - so get them ASAP! {{ business.url }}
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Leather belts are back - less than 100 in stock. Visit {{ business.url }} for available sizes and colors before they’re gone!
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Wrap up holiday shopping early this year with 20% off our most popular items. Shop now: {{ business.url }}
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Skip the long lines and shop straight from your couch. Check out our site for exclusive Cyber Weekend deals {{ business.url }}
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Our Black Friday sale is LIVE! Take 30% off your purchase of $100 or more with code {{ coupon_code }}. Shop now: {{ business.url }}
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Heads up! Our Cyber Monday sale ends at midnight. Don’t miss out on our best deals of the year {{ business.url }}
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Get all your stocking-stuffers 50% off when you shop with {{ business.name }} this BFCM. Visit our site and start shopping: {{ business.url }}
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We’ve extended our BFCM sale until the end of the month! Take advantage of our hottest deals before time runs out {{ business.url }}
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Mental Health Awareness month is here, so take the time and do something special for yourself. See our discounted spa packages for May {{ business.url }}
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Hi! Have you watched our tutorial videos for setting up your microphone yet? Learn all sorts of features to help you produce the highest-quality audio. Watch the full series here: {{ business.url }}
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Not happy with your hair care routine? Take our 3-minute quiz and we’ll connect you with personalized products + free samples you can try. Visit {{ business.url }} to get started.
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Our furry friends are happiest when they’re clean. Read our 5 best tips for grooming your cat or dog at home {{ business.url }}
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In honor of Women’s History Month, we’re donating half of all proceeds to women-owned small businesses when you shop today {{ business.url }}
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It’s #MeatTips Monday - did you know that grass-fed beef contains 30-40% less fat than your average store-bought beef? See our latest offers on grass-fed beef and other nutrient-rich meats you won’t get from your local supermarket: {{ business.url }}
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Hey {{ contact.first_name }}, it’s been a while. We wanted to pop back in and offer you 15% off your next purchase with code {{ coupon_code }}. Redeem your limited-time offer here: {{ business.url }}
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Need to re-up on your items from last month? We got you. Here’s a link to your saved cart: {{ cart.url }}. Hurry while supplies last!
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How did we do? You haven’t visited us in a while and we wanted to make sure you were satisfied with your purchase. Leave a review here: {{ business.url }}
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{{ contact.first_name }}, we have something you may be interested in. Check out our newest arrivals for the holiday season {{ business.url }}
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We miss having you around! That’s why we’re offering you 30% off your next purchase with code {{ coupon_code }}. Offer available for the next 48 hours. Redeem here: {{ business.url }}
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This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }}
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4 hours remaining for our 30% off sitewide sale! Miss it and it’s gone. Shop here: {{ business.url }}
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This is no joke - get a FREE bracelet when you spend $50 or more. Offer ends Wednesday 3PM EST. Shop now: {{ business.url }}
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DON’T MISS OUT! Our most popular accessories for your bicycle are only on sale until the end of the month. Shop here: {{ business.url }}
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FLASH SALE - For today only, take $15 off your purchase of $50 or more. Offer automatically applied at checkout. Shop now: {{ business.url }}
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50% OFF? We’re clearing out stock to make room for new seasonal items! Visit our store and look for marked down products up to 50% off. Supply limited - shop now and save big: {{ business.url }}
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Going, going, gone! Take 15% off our award-winning cold brew for the next 48 hours. You won’t want to miss this sale {{ business.url }}
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Hi VIP! Enjoy early access to our Fourth of July sale before everyone else. Take 30% off select styles before word gets out. Use this special link: {{ business.url }}
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What does it mean to a {{ business.name }} VIP? Early-access to sales, exclusive discounts, free items, and more! Learn more about your perks here: {{ business.url }}
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It’s double points day for {{ business.name }} rewards members! Shop online and earn 2x the points on your ENTIRE purchase. Shop here: {{ business.url }}
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Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }}
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MEMBERS ONLY - you’ve earned early access to our microbead exfoliating face mask. Smooth away uneven texture and clarify your skin. Shop here: {{ business.url }}
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Shopping is more fun when you save money. That’s why we’re offering rewards members 15% off their entire purchase today. Use code {{ coupon_code }} at checkout {{ business.url }}
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We hope you enjoyed your new book! Leave a review for a chance to win $50 off your next purchase. Offer ends Thursday 5PM EST: {{ business.url }}
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Were our Strawberry Shortcake Protein Bars everything you hoped for? Leave a review and tell us about your experience {{ business.url }}
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We hope you enjoy your order! Did you know you can save even more by joining our rewards program? Earn points with every purchase toward discounts and free items. Learn more: {{ business.url }}
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Thank you for supporting small businesses! To express our gratitude, here’s 15% off your next purchase with code {{ coupon_code }}. Offer expires in 30 days. Redeem here: {{ business.url }}
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Enjoying your new t-shirt? Wear it, take a picture, and tag us on Instagram for a chance to win $50 off your next purchase. Promo ends 12/1/22. Learn more: {{ business.url }}
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Thanks for shopping {{ business.name }}. Why not spread the word? Get 40% off when you refer a friend and they make their first purchase. Learn more: {{ business.url }}
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JUST ARRIVED! Upgrade your wardrobe this Fall with our newest line of sweaters and bottoms. Shop now: {{ business.url }}
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NEW DROP ALERT! We added more than a dozen styles just in time for the warm weather. Stock up now before items sell out {{ business.url }}
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More energy from just one cup of coffee? Check out our newest roast and have your most productive mornings ever. Shop now: {{ business.url }}
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Now available online - Polo shirts that look great and wear comfortably without needing to be tucked in. Check them out here: {{ business.url }}
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Low-calorie, packed with plant-based protein, and 5 great-tasting flavors. Meet your next favorite snack bar {{ business.url }}
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Behold, no more work distractions. Check out our new noise-canceling headphones with world-class sound dampening features, unmatched comfort, and 12 different colors to match your personal style {{ business.url }}
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SMS Template Editor

Business name and “Reply STOP to Unsubscribe” are required in each message.

We recommend keeping your text messages under 200 characters.
Characters: 77
Your Business: 
Psst! Your shopping cart is waiting for you. Checkout now before your favorite styles sell out.
 Reply STOP to unsubscribe.
Try your text in Privy
Try a different template

Ready to give SMS Marketing a try?

Chat with one of our Ecommerce Experts
to see what Privy SMS can offer your business.

The 10 Types of Marketing Texts Your Brand Should be Sending

1. After-signup texts

Automatically send these to your subscribers right after they sign-up and opt-in for text messages. Include a 'welcome discount' to encourage that first purchase and keep them coming back for future offers.

Try our After-Signup SMS templates ⬆

2. Abandoned cart savers

Automatically send to your SMS contacts when they leave your store without finishing their purchase. Let your contacts know you saved their cart, but only for a limited time. This can be done in Privy with the cart.url personalization token.

Try our Cart-Saver SMS templates ⬆

3. Back-in-stock texts

Use this type of marketing text to build excitement and FOMO for best-selling items that are back in stock. Some brands may even let customers know how much inventory they have left before selling out again.

Try our Back-in-Stock SMS templates ⬆

4. Black Friday & Cyber Monday texts

Use this type of marketing text when the holiday season approaches and you're looking to drive attention toward your best offers of the year. Just be sure to let your contacts know when this super-sale ends.

Try our BFCM SMS templates ⬆

5. Brand marketing texts

Use this type of marketing text for non-promotional notifications. For example, if you just released a new podcast series, video tutorial, product quiz, or other content that your SMS contacts could find valuable.

Try our Brand Marketing SMS templates ⬆

6. Customer win-back texts

Automatically send to your SMS contacts when they haven't been active in a while. These texts are also great if you sell a product that customers typically buy every month, e.g. pet food. Your customers will appreciate the friendly nudge.

Try our Customer Win-Back SMS templates ⬆

7. Limited-time offers

Use this type of marketing text for flash sales, clearance sales, or other one-off sales events your SMS contacts may be interested in. Limited-time offerings are a great way to build urgency before time runs out.

Try our Limited-Time Offer SMS templates ⬆

8. Loyalty Program texts

This type of marketing text can be used a few ways. First, you can offer your VIPs early-access to items before the general public. You can notify members when they're eligible for a reward item. And you can save your most exclusive promotions and deals for rewards members. Make your loyalty program worth signing up for.

Try our Loyalty Program SMS templates ⬆

9. Post-purchase texts

Use this type of marketing text to update customers about their purchase. Whether that's sending them order confirmation details, shipping status, or asking for a review after the purchase, your customers will appreciate being kept in the loop.

Try our Post-Purchase SMS templates ⬆

10. Product launch texts

Use this type of marketing text to update customers about your latest product launches. These could be site-wide seasonal launches (like new Summer apparel) or launches that are personalized to segments of customers. You can do it all in Privy SMS.

Try our Product Launch SMS templates ⬆

How to get started with Privy SMS

Add Privy to your Shopify store, grow your SMS marketing list, and start sending money-making text messages today.

Grow your SMS list

Write your text messages

Set your trigger settings

Segment your audience

Launch your SMS campaign

grow-sms-list

Choose from a library of pre-built popup templates and start capturing SMS contacts. You'll be able to send this list your product announcements, cart savers, limited-time coupons, and more.

Privy text content 1

Now that you have an SMS list, it's time to write your text messages. For abandoned cart texts, let your customer know you saved their cart. For broadcast texts, send a link to your latest holiday campaign, a limited-time coupon code, or a reminder if a customer hasn't shopped in a while.

Privy text targeting

Set the minimum cart value required for your abandoned cart texts to send. You can also set a maximum cart value. Finally, set the time limit before your cart saver texts automatically send to customers.

Privy broadcast segment resized-1

Decide if you want to send broadcast texts to your full SMS contact list or segmented lists. Choose from dozens of personalization settings to ensure your texts meet the right audience.

SMS Pop Up Example

After growing your list, writing your texts, setting your targeting and triggers, it's time to launch your campaign and watch your SMS sales grow!

What customers think of Privy SMS

G2 v2 logo (1)
Privy Text is fast and easy!
"Privy is easy to navigate and create newsletters to send out to our customer base. Privy Text has been easy to use as well, it's a fast way to send out messages to those who have signed up for text! Customer support is always helpful when I am having an issue, they respond fairly fast and get the job done."

– Brindy N.
shopify logo testimonial
"Privy has everything I was looking for when it came to email and SMS marketing. The Privy team makes the transition onto their platform so easy! They give suggestions on how to use Privy based on your needs and walk you through how to use all of the tools. These training sessions make Privy stand out among all of the other platforms out there."

– Bleu Boutique
G2 v2 logo (1)
I love it. Best marketing app I ever found.
"Privy has many templates. Email and SMS combined. It's simple to find what pop-up you're looking for and customize it the way you want. And they send thank you emails once someone signs up. Every other app I found is complicated or everything is separate."

– Laken B.

Book your SMS demo today

See just how easy it is to craft text message campaigns
that grow your sales and keep customers engaged.

SMS Marketing FAQs

Why should you send texts with 200 characters or less?

Whether it's a seasonal sale or a new product drop, you'll want to get straight to your offer when texting your subscribers. This gives you the best chance at getting someone to click your link and purchase something from your website. Going over 200 characters can impact the number of people who read your entire text.

When is the best time to send marketing texts?

Three times you should absolutely send your marketing texts are:

  1. Immediately after someone signs up to receive texts. This is called an after-signup text and it's important to welcome new subscribers with an offer to nudge them toward their first purchase.
  2. When someone abandons their cart. You should automate these texts to send when someone leaves items in their cart to encourage them to complete their purchase.
  3. When people get paid. Data tells us shoppers are more likely to purchase something when they receive their paychecks. This means that the last week of the month could be a great time to hook them with an attractive offer via text.
Read more about the 10 best times you should send your marketing texts.

When is the worst time to send marketing texts?

Three times you should absolutely not send your marketing texts are:

  1. During quiet hours. Due to SMS marketing compliance, you won't be able to send text messages between 8pm and 9am in the recipient's timezone. Any messages scheduled during this timeframe will be queued to send after 9am.
  2. On Saturdays. In-person shopping typically peaks on Saturdays and throughout the weekend. You may see a lower conversion rate when sending texts during this time.
  3. On holidays. Sending texts when people are with family or friends is certain to see a low conversion rate. Send these promotional texts far ahead of time during holiday seasons to maximize your sales.

How often should you send texts?

We've talked with a lot of ecommerce merchants who worry that texting their customers will seem annoying or intrusive, but the data suggests otherwise. Nearly 40% of consumers would like to receive texts 2-3 times a week from brands they signed up to hear from. Just remember to lead with value and keep it short and sweet.

When should you send emails vs texts?

Email and SMS don't have to be mutually exclusive. In fact, brands will see the most success when they balance the two channels together.

Email: Newsletters, blogs, company announcements, or promotions that include multiple products are best suited for email. You have more space to work with, plus you have more design flexibility.

SMS: The instantaneous nature of text messages, along with their short character limit, makes them ideal for quick, time-sensitive communications. When you want someone to take action now, send them a text.

When should you personalize your text messages?

It's never a bad idea to add personalization fields to your text messages. Even adding someone's first name to an after-signup text can make them feel like the offer was personalized for them. Just remember that these personalization fields eat into your recommended 200 character limit, so use them wisely!

What should you offer someone after they sign-up for texts?

SMS lists are gold, so when someone signs-up, you should make it worthwhile so they'll keep coming back for more. Some ideas for welcome offers include:

  • A generous discount. If you planned for a 25% or more discount offering, now is the time to do it!
  • Free shipping. Covering someone's shipping costs can encourage them to add more items to their carts.
  • Free items. Offer to throw in a free item if someone purchases X dollar amount from your store. This will make a lasting first impression.
  • Early-access. If you don't have a rewards program, you can use your SMS list as an early-access group. This gives a sense of exclusivity and may encourage more people to sign-up for your text marketing.

How do you grow your SMS list?

Because phone numbers are more personal than email addresses, growing your SMS list will require some creative thinking. Below are a few ideas that will help you boost your SMS sign-ups:

  • Run a contest for subscribers exclusively on your SMS list and let your site visitors know. For example, sign-up to our text list for a chance to win a $300-off promo code.
  • Add phone number capture fields to your popups. Using Privy, adding this capture field can be done in seconds, and you can even make it optional.
  • Make SMS offers your best ever. This level of exclusivity will encourage more of your email subscribers to consider opting-in for text messages. 

How many abandoned cart texts should you send?

Phone carrier policies mandate that only one abandoned cart text can be sent per cart abandonment. Privy will not send any text messages that do not follow this policy.

How do you get more SMS sales without offering discounts?

Offering coupon codes every time isn't a great strategy in the long run for your text marketing program. Instead, steal some of these ideas for sustained SMS sales:

  • Flash sales. The spontaneity of flash sales can nudge someone toward a purchase, especially if these texts are personalized to your subscribers and their interests.
  • Back-in-stock alerts. These are a great way to build FOMO, especially if you let people know that supplies for this item are limited while they last.