70+ SMS Marketing Templates

SMS marketing templates are proven, ready-to-send text messages you can customize and send in minutes, no copywriting required. Browse 70+ templates by category to welcome subscribers, recover carts, launch products, and drive sales.

Compliance disclaimer

These templates are starting points, not legal advice. The good news: Privy handles most of SMS compliance automatically. Here's what's covered, and the one part that's on you.

Identity: Privy adds your business name to the first message of every campaign, automatically.
Opt-out: Privy appends “Reply STOP to opt out” to your sends by default.
Quiet hours: Privy queues messages to allowed hours (8am–9pm local) so you don't send at the wrong time.
Consent: Only message contacts who have explicitly opted in.

Back to School

Capture back-to-school shoppers with timely, ready-to-send texts.

Back to School Kickoff

{{ business.name }}: {{ contact.first_name }}, back-to-school season is here! 20% off the essentials with {{ coupon_code }}: {{ business.url }}

Shop the Supply List

Everything on the list, {{ contact.first_name }}, in one place. Grab their must-haves before class starts: {{ business.url }}

Dorm & Campus Ready

Heading to campus? Get set up with our back-to-school picks: {{ business.url }}

Last-Minute Deals

First day's almost here! Last chance for back-to-school savings: {{ business.url }}

Labor Day Sale

Turn the long weekend into a sales moment with timely texts.

Labor Day Sale Live

{{ business.name }}: The Labor Day Sale is on, {{ contact.first_name }}! Up to 30% off sitewide with {{ coupon_code }}: {{ business.url }}

Long Weekend Only

Three days of savings, {{ contact.first_name }}! Our Labor Day deals end Monday night: {{ business.url }}

End-of-Summer Clearance

Summer's wrapping up. Shop end-of-season markdowns before they're gone: {{ business.url }}

Last Call, Labor Day

Final hours, {{ contact.first_name }}! Labor Day savings end at midnight: {{ business.url }}

Halloween

Bring the seasonal fun with spooky, high-converting texts.

Halloween Sale Kickoff

{{ business.name }}: Treat yourself, {{ contact.first_name }}! Our Halloween Sale is live, 25% off with {{ coupon_code }}: {{ business.url }}

Costume Countdown

Halloween's almost here, {{ contact.first_name }}! Grab your costume favorites before they sell out: {{ business.url }}

Spooky Flash Sale

Boo! A frightfully good deal just dropped. 24 hours only: {{ business.url }}

Last-Minute Treats

Down to the wire! Last-minute Halloween picks with fast shipping: {{ business.url }}

Black Friday / Cyber Monday

Your biggest weekend of the year, ready to go.

BFCM Sale Live

{{ business.name }}: Black Friday’s here! Up to 40% off everything with code {{ coupon_code }}: {{ business.url }}

Last Day

Last day, {{ contact.first_name }}! 30% off sitewide ends tonight, code {{ coupon_code }}: {{ business.url }}

Cyber Monday Ending

Cyber Monday ends at midnight, {{ contact.first_name }}. Don’t miss our best deals: {{ business.url }}

Extended Through Tuesday

By popular demand, we’ve extended our deals one more day. Last chance to save: {{ business.url }}

4th of July Sale

Light up the holiday weekend with timely, high-energy texts.

4th of July Kickoff

{{ business.name }}: Happy 4th! Save 25% sitewide all weekend with code {{ coupon_code }} here: {{ business.url }}

Red, White & You

Celebrate with an extra 20% off summer styles thru Monday. No code needed at checkout: {{ business.url }}

Last Day to Save

Final hours, {{ contact.first_name }}! Our 4th of July sale ends at midnight. 25% off everything: {{ business.url }}

Free Shipping Finale

Free shipping on all orders this holiday weekend. Treat yourself before it ends: {{ business.url }}

Abandoned Cart

Recover more carts with a timed, personalized sequence.

Option A: Standard Reminder

{{ business.name }}: {{ contact.first_name }}, your cart’s saved. Check out before it sells out: {{ cart.url }}

Option B: High Incentive

Still deciding, {{ contact.first_name }}? Take 15% off your cart with code {{ coupon_code }} before it expires: {{ cart.url }}

Option C: Free Shipping Nudge

Good news! Your cart now qualifies for free shipping. Finish checkout here: {{ cart.url }}

Option D: Low-Stock Urgency

Almost gone, {{ contact.first_name }}! Items in your cart are low in stock. Complete your order before they sell out: {{ cart.url }}

Back in Stock

Turn waitlists into instant sales the moment inventory returns.

Back in Stock Alert

{{ business.name }}: Don’t wait! The {{ product.name }}’s back in stock and selling fast. Grab yours here: {{ business.url }}

Limited Restock

{{ contact.first_name }}, the {{ product.name }} are back but there’s limited stock. First come, first served: {{ business.url }}

Almost Gone Again

Heads up, the {{ product.name }}’s selling out fast again. Don’t miss it twice: {{ business.url }}

Waitlist VIP

{{ contact.first_name }}, you asked and we listened. The {{ product.name }} are back, shop before it goes: {{ business.url }}

Product Launch & Drops

Make every launch feel like an event.

New Drop Alert

{{ business.name }}: We just dropped the {{ product.name }}! Be first to shop before it sells out: {{ business.url }}

VIP Early Access

{{ contact.first_name }}, get your {{ product.name }} before anyone else. Click the link for early access to the drop: {{ business.url }}

Bestseller, Restyled

It’s back and better than ever. Our bestseller returns in new summer colors: {{ business.url }}

Selling Fast

That was quick! Our new {{ product.name }} is already flying off the shelves. Grab yours now: {{ business.url }}

Post-Purchase & Cross-Sell

Turn a single order into a lasting relationship.

Thank You + Rewards

{{ business.name }}: Thanks for your order, {{ contact.first_name }}! You’ve earned points. See your rewards: {{ business.url }}

Pairs Well With

Your {{ product.name }}’s on its way! Customers love pairing it with these picks: {{ business.url }}

Review Request (First-Time Buyer)

Thanks for placing your first order, {{ contact.first_name }}! How’d we do? Leave a quick review: {{ business.url }}

Replenish Reminder

Running low, {{ contact.first_name }}? Your {{ product.name }}’s about to run out. Reorder with a tap: {{ business.url }}

Customer Win-Back

Re-engage lapsed shoppers before they’re gone for good.

We Miss You

{{ business.name }}: We miss you, {{ contact.first_name }}! Here’s 15% off to come back: {{ coupon_code }} {{ business.url }}

What’s New

{{ contact.first_name }}, a lot’s changed since your last visit. See what’s new this season: {{ business.url }}

Final Offer

Last chance, {{ contact.first_name }}: Get a free gift with your next order. Use {{ coupon_code }} before it ends: {{ business.url }}

Still Here for You

No pressure, {{ contact.first_name }}. Your favorites are back in stock whenever you’re ready: {{ business.url }}

Loyalty & VIP

Reward your best customers and keep them coming back.

VIP Perks Intro

{{ business.name }}: {{ contact.first_name }}, your VIP perks are live: early access, deals, and free gifts. See more: {{ business.url }}

Members-Only Reward

A thank-you for being a VIP. Claim a free gift on orders $50+ with {{ coupon_code }}: {{ business.url }}

Points Reminder

You’re closer than you think, {{ contact.first_name }}! Redeem your points before they expire: {{ business.url }}

Birthday Treat

Happy birthday, {{ contact.first_name }}! Here’s 20% off anything this month with {{ coupon_code }}: {{ business.url }}

Brand Marketing

Build connection beyond the sale.

Seasonal Moment

{{ business.name }}: Summer’s here, {{ contact.first_name }}! We gathered our favorite warm-weather picks for you: {{ business.url }}

Find Your Match

Not sure where to start? Take our 60-second quiz for personalized picks: {{ business.url }}

Behind the Brand

Ever wonder how we got started? Here’s the story behind how our brand came to be: {{ business.url }}

Tips You’ll Use

{{ contact.first_name }}, we created this guide to help you get more out of your favorites. Interested? {{ business.url }}

Store Announcements & Updates

Keep customers in the loop with timely, useful texts.

Holiday Hours

{{ business.name }}: Heads up, {{ contact.first_name }}! Our holiday hours are live. See when we’re open: {{ business.url }}

Shipping Deadline

Order by [date] to get your gifts in time for the holidays, {{ contact.first_name }}! Shop now: {{ business.url }}

New Feature / Site Update

We just made shopping easier. See what’s new on our site: {{ business.url }}

Policy Update

Quick update: we’ve improved our [returns/shipping] policy. See what changed: {{ business.url }}

Customer Appreciation & Thank You

Strengthen relationships at the moments that matter.

Summer Thank-You

{{ business.name }}: Thanks for being part of our community, {{ contact.first_name }}. Cheers to a great summer!

VIP Appreciation

As one of our VIPs, {{ contact.first_name }}, we just want to say thank you. Something special’s on the way!

Milestone Thank-You

We just hit 1 million purchases. Thanks {{ contact.first_name }}, we couldn’t have done it without you.

Holiday Appreciation

It wouldn’t be the holidays without you, {{ contact.first_name }}. Thanks for shopping with us!

Customer Education & Tips

Add value beyond promotions.

Pro Tip

{{ business.name }}: Pro tip, {{ contact.first_name }}: get more from your {{ product.name }}. Here’s how: {{ business.url }}

How-To Guide

New to the {{ product.name }}? Here’s a 60-second guide to getting started: {{ business.url }}

Feature Spotlight

You can do more with the {{ product.name }} than you think. See how to style it: {{ business.url }}

Best Practices

Our top tip for the best results with the {{ product.name }}, {{ contact.first_name }}... try this: {{ business.url }}

Reminders & Nudges

Drive action without feeling pushy.

Gentle Reminder

{{ business.name }}: Just a reminder, {{ contact.first_name }}, we’ve saved your spot. Jump back in here: {{ business.url }}

Deadline Reminder

Don’t forget, {{ contact.first_name }}! This offer ends soon. Take advantage before it’s gone: {{ business.url }}

Appointment / Event Reminder

Friendly reminder about your [event] on [date/time], {{ contact.first_name }}. See you soon!

Follow-Up Nudge

Still thinking it over, {{ contact.first_name }}? We’re here to help. Pick up where you left off: {{ business.url }}

Events & Announcements

Drive awareness and turnout for the moments that matter.

Event Invite

{{ business.name }}: You’re invited, {{ contact.first_name }}! Join us for [event] on [date]. Save your spot: {{ business.url }}

Event Reminder

Next week! Don’t forget [event] on [date]. We’d love to see you there: {{ business.url }}

Last Call to Register

Last chance, {{ contact.first_name }}! Registration for [event] closes soon: {{ business.url }}

Post-Event Follow-Up

Thanks for joining us, {{ contact.first_name }}! Catch the replay of the event here: {{ business.url }}

Surveys & Feedback

Gather insight and show customers their opinion matters.

Feedback Request

{{ business.name }}: We love hearing from customers, {{ contact.first_name }}! It takes just a minute: {{ business.url }}

Product Review

Enjoying your {{ product.name }}? Let others know if it worked for you: {{ business.url }}

Post-Purchase Survey

How was your shopping experience, {{ contact.first_name }}? Tell us in one quick question: {{ business.url }}

Review Request (Loyalty Advocate)

You’re one of our regulars, {{ contact.first_name }}! Share a review and inspire fellow shoppers: {{ business.url }}

The Core of Effective SMS

SMS drives revenue, retention, and trust when it is human, timely, and intentional. High-performing messages share three traits:

Clear & Concise: Kept under Privy's recommended 200 characters, with emojis used sparingly.
Naturally Personalized: Customized with names or recent actions, not forced.
Action-Oriented: Focused on a clear, low-pressure next step.

Essential TCPA & CTIA Compliance

See the compliance checklist above before sending, and always verify final sends against current TCPA and CTIA requirements.

Templates + Timing = Scale

Templates are a foundation, not a copy-paste shortcut. Use them to maintain brand consistency and test CTAs quickly, then pair them with smart timing:

Behavioral Triggers: Automate sends based on customer actions (abandoned carts, browse activity, post-purchase).
Strategic Windows: Respect customer time zones and use frequency controls to avoid over-messaging.

When SMS is well-timed and relevant, customers see it as helpful, not spam.