60+ SMS Marketing Templates
Choose an SMS marketing category to find your perfect template. Proven, ready-to-send SMS messages designed to help you engage customers, drive action, and move faster — no writing required.
Black Friday Cyber Monday
BFCM is around the corner. Here are some great SMS templates to utilize for your business.
BFCM Text
Your Business: HAPPY BLACK FRIDAY SHOPPING DAY! Shop in store today & receive up to 40% OFF ins tore or shop all weekend online to save 25% OFF EVERYTHING 🛍️ with code: {{coupon_code}} {{business.url}} Reply STOP to unsubscribe
BFCM Reminder
Your Business: Hey there! Today is your LAST DAY to shop online & save 30% OFF site-wide + BRAND NEW ARRIVALS JUST ADDED! Use code: {{coupon_code}} at checkout 🛍️ {{business.url}} Reply STOP to unsubscribe.
Thanksgiving Text
Happy Thanksgiving, friends! Our biggest sale of the year starts NOW! 10% off 1 item, 20% off 2 items, 30% off of 3 items, and 40% off of 4 or more items. No promo code required. Sale ends Monday night! Shop now: {{business.url}}
Cyber Monday Reminder
Your Business: Heads up! Our Cyber Monday sale ends at midnight. Don’t miss out on our best deals of the year {{ business.url }} Reply STOP to unsubscribe.
Abandoned Cart Saver
Here are some templates available for abandoned cart.
Shopping Cart
Your Business: Psst! Your shopping cart is waiting for you. Checkout now before your favorite styles sell out {{ cart.url }} Reply STOP to unsubscribe.
Cart Codes
Your Business: Having second thoughts? Take 20% off your cart with code {{ coupon_code }}. But hurry! Your items won’t last forever {{ cart.url }} Reply STOP to unsubscribe.
Coupon Codes
Your Business: Looks like you left something in your cart. Use code {{ coupon_code }} to take 15% OFF your order. Complete your purchase here: {{ cart.url }} Reply STOP to unsubscribe.
Purchase Options
Your Business: Heads up! You have some popular items in your cart. Complete your purchase today before they sell out {{ cart.url }} Reply STOP to unsubscribe.
Brand Marketing
Take some of our recommend brand texts.
Mental Health Awareness
Your Business: Mental Health Awareness month is here, so take the time and do something special for yourself. See our discounted spa packages for May {{ business.url }} Reply STOP to unsubscribe.
Audio Quality
Your Business: Hi! Have you watched our tutorial videos for setting up your microphone yet? Learn all sorts of features to help you produce the highest-quality audio. Watch the full series here: {{ business.url }} Reply STOP to unsubscribe.
Haircare Routine
Your Business: Not happy with your hair care routine? Take our 3-minute quiz and we’ll connect you with personalized products + free samples you can try. Visit {{ business.url }} to get started. Reply STOP to unsubscribe.
Cat + Dog Reminders
Your Business: Our furry friends are happiest when they’re clean. Read our 5 best tips for grooming your cat or dog at home {{ business.url }} Reply STOP to unsubscribe
Post-Purchase
Take some of our recommend post-purchase.
Rewards Program
Your Business: We hope you enjoy your order! Did you know you can save even more by joining our rewards program? Earn points with every purchase toward discounts and free items. Learn more: {{ business.url }} Reply STOP to unsubscribe.
T-Shirt Loyalty
Your Business: Enjoying your new t-shirt? Wear it, take a picture, and tag us on Instagram for a chance to win $50 off your next purchase. Promo ends 12/1/22. Learn more: {{ business.url }} Reply STOP to unsubscribe.
Promo Business Shortcake
Your Business: Were our Strawberry Shortcake Protein Bars everything you hoped for? Leave a review and tell us about your experience {{ business.url }} Reply STOP to unsubscribe
Book Purchase
Your Business: We hope you enjoyed your new book! Leave a review for a chance to win $50 off your next purchase. Offer ends Thursday 5PM EST: {{ business.url }} Reply STOP to unsubscribe.
Product Launch
Take some of our recommend post-purchase.
Food Texts
Your Business: Low-calorie, packed with plant-based protein, and 5 great-tasting flavors. Meet your next favorite snack bar {{ business.url }} Reply STOP to unsubscribe.
Noise Canceling Headphone
Your Business: Behold, no more work distractions. Check out our new noise-canceling headphones with world-class sound dampening features, unmatched comfort, and 12 different colors to match your personal style {{ business.url }} Reply STOP to unsubscribe.
Fall Wardrobe
Your Business: JUST ARRIVED! Upgrade your wardrobe this Fall with our newest line of sweaters and bottoms. Shop now: {{ business.url }} Reply STOP to unsubscribe.
New Drop Alert
Your Business: NEW DROP ALERT! We added more than a dozen styles just in time for the warm weather. Stock up now before items sell out {{ business.url }} Reply STOP to unsubscribe.
Customer Win Back
Take some of our customer win back campaigns.
Customer Satisfaction
Your Business: How did we do? You haven’t visited us in a while and we wanted to make sure you were satisfied with your purchase. Leave a review here: {{ business.url }} Reply STOP to unsubscribe.
New Arrivals
Your Business: {{ contact.first_name }}, we have something you may be interested in. Check out our newest arrivals for the holiday season {{ business.url }} Reply STOP to unsubscribe.
Free Item
Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.
Free Item
Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.
Back in Stock
Take some of our customer win back campaigns.
Back in Stock Arrival
That shampoo you love? It’s back in stock! Tap the link below, add it to your cart, and finish your purchase before it sells out again {{ business.url }}
Back in Stock - Good News
The good news? Your favorite items are back in stock! The bad news? They’re only here for a limited-time. Don’t miss out {{ business.url }}
Popular Demand
Back by popular demand - Pastel-colored hoodies, sweatshirts, and beanies so you can stay stylish all Fall. Shop now: {{ business.url }}
Supply is Limited
BACK IN STOCK! Stress-reducing essential oils to get you through the long days. Supply is limited - so get them ASAP! {{ business.url }}
Loyalty Programs
Use some of these templates on loyalty.
Free Items
Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.
Early Access
Your Business: What does it mean to a {{ business.name }} VIP? Early-access to sales, exclusive discounts, free items, and more! Learn more about your perks here: {{ business.url }} Reply STOP to unsubscribe.
Limited Time Offer
Your Business: Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }} Reply STOP to unsubscribe.
Limited Edition
Your Business: Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }} Reply STOP to unsubscribe.
Store Announcements & Updates
Use templates on company policies updates for your store.
Holiday Hours
Your Business: Heads up! Our holiday hours are here. We’ll be open [hours] on [dates]. Thanks for shopping with us this season!
Shipping Deadline Reminder
Your Business: ⏰ Friendly reminder: order by [date] to receive your items in time for the holidays! Shop now: [link]
Site Update Announcement
Your Business: Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }} Reply STOP to unsubscribe.
Policy Update Notification
Your Business: 4️⃣ Policy Update Notification. Quick update: we’ve made changes to our [returns/shipping/support] policy. Learn more here: [link]
Customer Appreciation & Thank You
Perfect for strengthening relationships and spreading goodwill during key moments.
Holiday Appreciation
Your Business: It wouldn’t be the holidays without you. Thanks for shopping with us this season — we’re so glad you’re here!
Shipping Deadline Reminder
Your Business: ⏰ Friendly reminder: order by [date] to receive your items in time for the holidays! Shop now: [link]
VIP Appreciation
Your Business:✨ As one of our VIP customers, we wanted to say thank you! Keep an eye out for something special coming your way soon 👀
Milestone Thank You
Your Business: We just hit a big milestone, and we couldn’t have done it without you. Thanks for being part of the journey!
Customer Education & Tips
Use these messages to provide value beyond promotions by helping customers get more out of your products.
Helpful Tip
Your Business:💡 Pro tip: Make the most of your [product] by trying [quick tip]. It’s a small change that can make a big difference!
How-To Guidance
Your Business: Need help getting started? Here’s a quick guide on how to use [feature/product]: [link]
Best Practices
Your Business: Customers love this: our top tip for getting the best results with [product] is [tip]. Try it out!
Feature Spotlight
Your Business: Feature Spotlight 👀 Did you know? You can use [feature] to [benefit]. Learn more here: [link]
Reminders & Nudges
Ideal for driving action without feeling overly promotional.
Gentle Reminder
Your Business: just a reminder to finish up what you started. We saved your spot — jump back in here: [link]
Deadline Reminder
Your Business: Don’t forget! [Offer/Event] ends soon. Take advantage before it’s gone: [link]
Appointment / Event Reminder
Your Business: Friendly reminder about [event/appointment] happening on [date/time]. See you soon!
Follow-Up Nudge
Your Business: Still thinking it over? We’re here if you have any questions. Pick up where you left off: [link]
Events & Announcements
Great for driving awareness and participation around moments that matter.
Event Announcement
Your Business: You’re invited! Join us for [event name] on [date]. Save your spot here: [link]
Event Reminder
Your Business: Happening soon! Don’t forget about [event name] on [date/time]. We’d love to see you there: [link]
Event Last Call
Your Business: Last chance to register for [event name]! Doors close soon: [link]
Post-Event Follow-Up
Your Business:Thanks for joining [event name]! Catch the replay or next steps here: [link]
Surveys & Feedback
Use these messages to gather insights and show customers their opinions matter.
Feedback Request
Your Business: 💬 We’d love your feedback! Tell us how we did — it’ll only take a minute: [link]
Post-Purchase Survey
Your Business: How was your recent experience with us? Share your thoughts here: [link]
Product Feedback
Your Business: Help us improve! Let us know what you think about [product/feature]: [link]
Review Request
Your Business: Enjoying your purchase? Leave us a quick review — we’d love to hear from you: [link]
Frequently Asked Questions
Turn SMS Templates Into Revenue-Driving Conversations
SMS marketing works best when it feels human, timely, and intentional. Templates give you a strong starting point, but the real impact comes from how, and when, you use them.
With the right structure, SMS becomes more than just short messages. It becomes a reliable channel for driving revenue, increasing retention, and building trust with your audience.
Why SMS Templates Matter
High-performing SMS messages share a few things in common:
- Clear purpose and concise language
- Personalization that feels natural, not forced
- Strong timing tied to customer behavior
- A clear next step, without pressure
Templates help you move faster without sacrificing quality. Instead of writing every message from scratch, you can focus on strategy — launches, promotions, abandoned carts, post-purchase engagement, and win-back campaigns, while knowing your messages follow proven best practices.
Use Templates as a Foundation, Not a Shortcut
The most successful brands don’t just copy and paste templates. They adapt them.
Use templates to:
- Match your brand voice while keeping messages compliant
- Test different CTAs and offers quickly
- Maintain consistency across campaigns and flows
- Scale SMS without losing authenticity
Small changes, like adding a first name, referencing a recent action, or adjusting tone, can dramatically improve engagement.
Timing Is Just as Important as Copy
Even the best SMS message won’t perform if it arrives at the wrong moment.
Pair your templates with:
- Behavioral triggers (cart abandonment, browse activity, purchases)
- Strategic send windows based on customer time zones
- Frequency controls to avoid over-messaging
When SMS feels relevant and well-timed, customers don’t see it as spam, they see it as helpful.
Stay Compliant Without Slowing Down
SMS compliance is critical, but it doesn’t have to be complicated. Strong templates are built with consent, clarity, and opt-out language in mind, so you can launch campaigns confidently while respecting your audience.
Good SMS marketing builds trust first, and revenue follows.