Want to participate in our e-commerce industry survey? We'd love to hear from you. Click here.

60+ SMS Marketing Templates


Choose an SMS marketing category to find your perfect template.

Black Friday Cyber Monday

BFCM is around the corner. Here are some great SMS templates to utilize for your business.

BFCM Text

Your Business: HAPPY BLACK FRIDAY SHOPPING DAY! Shop in store today & receive up to 40% OFF ins tore or shop all weekend online to save 25% OFF EVERYTHING 🛍️ with code: {{coupon_code}} {{business.url}} Reply STOP to unsubscribe

BFCM

BFCM Reminder

Your Business: Hey there! Today is your LAST DAY to shop online & save 30% OFF site-wide + BRAND NEW ARRIVALS JUST ADDED! Use code: {{coupon_code}} at checkout 🛍️ {{business.url}} Reply STOP to unsubscribe.

BFCM

Thanksgiving Text

Happy Thanksgiving, friends! Our biggest sale of the year starts NOW! 10% off 1 item, 20% off 2 items, 30% off of 3 items, and 40% off of 4 or more items. No promo code required. Sale ends Monday night! Shop now: {{business.url}}

BFCM

Cyber Monday Reminder

Your Business: Heads up! Our Cyber Monday sale ends at midnight. Don’t miss out on our best deals of the year {{ business.url }} Reply STOP to unsubscribe.

BFCM

Abandoned Cart Saver

Here are some templates available for abandoned cart.

Shopping Cart

Your Business: Psst! Your shopping cart is waiting for you. Checkout now before your favorite styles sell out {{ cart.url }} Reply STOP to unsubscribe.

Shopping Cart

Cart Codes

Your Business: Having second thoughts? Take 20% off your cart with code {{ coupon_code }}. But hurry! Your items won’t last forever {{ cart.url }} Reply STOP to unsubscribe.

Cart Codes

Coupon Codes

Your Business: Looks like you left something in your cart. Use code {{ coupon_code }} to take 15% OFF your order. Complete your purchase here: {{ cart.url }} Reply STOP to unsubscribe.

Coupon Codes

Purchase Options

Your Business: Heads up! You have some popular items in your cart. Complete your purchase today before they sell out {{ cart.url }} Reply STOP to unsubscribe.

Purchase Options

Brand Marketing

Take some of our recommend brand texts.

Mental Health Awareness

Your Business: Mental Health Awareness month is here, so take the time and do something special for yourself. See our discounted spa packages for May {{ business.url }} Reply STOP to unsubscribe.

Brand

Audio Quality

Your Business: Hi! Have you watched our tutorial videos for setting up your microphone yet? Learn all sorts of features to help you produce the highest-quality audio. Watch the full series here: {{ business.url }} Reply STOP to unsubscribe.

Audio Quality

Haircare Routine

Your Business: Not happy with your hair care routine? Take our 3-minute quiz and we’ll connect you with personalized products + free samples you can try. Visit {{ business.url }} to get started. Reply STOP to unsubscribe.

Haircare Routine

Cat + Dog Reminders

Your Business: Our furry friends are happiest when they’re clean. Read our 5 best tips for grooming your cat or dog at home {{ business.url }} Reply STOP to unsubscribe

Cat + Dogs

Post-Purchase

Take some of our recommend post-purchase.

Rewards Program

Your Business: We hope you enjoy your order! Did you know you can save even more by joining our rewards program? Earn points with every purchase toward discounts and free items. Learn more: {{ business.url }} Reply STOP to unsubscribe.

Rewards program

T-Shirt Loyalty

Your Business: Enjoying your new t-shirt? Wear it, take a picture, and tag us on Instagram for a chance to win $50 off your next purchase. Promo ends 12/1/22. Learn more: {{ business.url }} Reply STOP to unsubscribe.

T Shirt Loyalty

Promo Business Shortcake

Your Business: Were our Strawberry Shortcake Protein Bars everything you hoped for? Leave a review and tell us about your experience {{ business.url }} Reply STOP to unsubscribe

Promo Business Shortcake

Book Purchase

Your Business: We hope you enjoyed your new book! Leave a review for a chance to win $50 off your next purchase. Offer ends Thursday 5PM EST: {{ business.url }} Reply STOP to unsubscribe.

Book Purchase

Product Launch

Take some of our recommend post-purchase.

Food Texts

Your Business: Low-calorie, packed with plant-based protein, and 5 great-tasting flavors. Meet your next favorite snack bar {{ business.url }} Reply STOP to unsubscribe.

Food Text

Noise Canceling Headphone

Your Business: Behold, no more work distractions. Check out our new noise-canceling headphones with world-class sound dampening features, unmatched comfort, and 12 different colors to match your personal style {{ business.url }} Reply STOP to unsubscribe.

Noise Canceling Headphone

Fall Wardrobe

Your Business: JUST ARRIVED! Upgrade your wardrobe this Fall with our newest line of sweaters and bottoms. Shop now: {{ business.url }} Reply STOP to unsubscribe.

Fall Wadrobe

New Drop Alert

Your Business: NEW DROP ALERT! We added more than a dozen styles just in time for the warm weather. Stock up now before items sell out {{ business.url }} Reply STOP to unsubscribe.

New Drop Alert

Customer Win Back

Take some of our customer win back campaigns.

Customer Satisfaction

Your Business: How did we do? You haven’t visited us in a while and we wanted to make sure you were satisfied with your purchase. Leave a review here: {{ business.url }} Reply STOP to unsubscribe.

CS

New Arrivals

Your Business: {{ contact.first_name }}, we have something you may be interested in. Check out our newest arrivals for the holiday season {{ business.url }} Reply STOP to unsubscribe.

New Arrivals

Free Item

Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.

Free Item

Free Item

Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.

Free Item

Back in Stock

Take some of our customer win back campaigns.

Back in Stock 1

They’re baaack…but not for long. Shop all of our back-in-stock best-sellers right now: {{ business.url }}

Back in Stock

Back in Stock Arrival

That shampoo you love? It’s back in stock! Tap the link below, add it to your cart, and finish your purchase before it sells out again {{ business.url }}

New Arrivals

Back in Stock - Good News

The good news? Your favorite items are back in stock! The bad news? They’re only here for a limited-time. Don’t miss out {{ business.url }}

Good news

Popular Demand

Back by popular demand - Pastel-colored hoodies, sweatshirts, and beanies so you can stay stylish all Fall. Shop now: {{ business.url }}

Popular Demand

Supply is Limited

BACK IN STOCK! Stress-reducing essential oils to get you through the long days. Supply is limited - so get them ASAP! {{ business.url }}

Supply is Limited

Limited Stock

Leather belts are back - less than 100 in stock. Visit {{ business.url }} for available sizes and colors before they’re gone!

Limited stock

Loyalty Programs

Use some of these templates on loyalty.

Free Items

Your Business: This one is on us! Claim your FREE ITEM when you shop with us again and spend $50 or more. Use the special link here to get started: {{ business.url }} Reply STOP to unsubscribe.

Free Items

Early Access

Your Business: What does it mean to a {{ business.name }} VIP? Early-access to sales, exclusive discounts, free items, and more! Learn more about your perks here: {{ business.url }} Reply STOP to unsubscribe.

Early Access

Limited Time Offer

Your Business: Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }} Reply STOP to unsubscribe.

Limited Time Offer

Limited Edition

Your Business: Claim your limited-edition free item - exclusively offered to {{ business.name }} VIP members when you spend $50 or more. Use this special link and claim your reward before it’s gone! {{ business.url }} Reply STOP to unsubscribe.

Limited Edition

Frequently Asked Questions

The Types of Marketing Texts Your Brand Should be Sending

After-signup texts

Automatically send these to your subscribers right after they sign-up and opt-in for text messages. Include a 'welcome discount' to encourage that first purchase and keep them coming back for future offers.

Abandoned cart savers

Automatically send to your SMS contacts when they leave your store without finishing their purchase. Let your contacts know you saved their cart, but only for a limited time. This can be done in Privy with the cart.url personalization token.

Back-in-stock texts

Use this type of marketing text to build excitement and FOMO for best-selling items that are back in stock. Some brands may even let customers know how much inventory they have left before selling out again.

Black Friday & Cyber Monday texts

Use this type of marketing text when the holiday season approaches and you're looking to drive attention toward your best offers of the year. Just be sure to let your contacts know when this super-sale ends.


Brand marketing texts

Use this type of marketing text for non-promotional notifications. For example, if you just released a new podcast series, video tutorial, product quiz, or other content that your SMS contacts could find valuable.