Easy segmentation means true personalization
Build real-time segments based on behaviors, demographics, and preferences, so you can perfectly tailor your marketing.
Why Privy Segmentation
Privy segmentation lets you reach customers based on real behavior, not guesswork. By grouping shoppers by actions, interests, and engagement, you can personalize every message and deliver campaigns that convert more consistently.
More relevance, less noise
Target customers based on real behavior and intent so every message feels timely and personal.
Higher conversion rates
Personalized segments outperform broad campaigns, driving more clicks, signups, and revenue.
Smarter marketing at scale
Automate targeting once and let Privy continuously deliver the right message to the right audience.
Powerful Segmentation Features
Shopping History
Built for ecommerce—with integrated browsing & purchase segmentation.
Segment whole collections in one click, or chain precise filters by product and last order date, and pair with customer demographics and contact preferences with Privy's displays.
Shopping History
Built for ecommerce—with integrated browsing & purchase segmentation.
Segment whole collections in one click, or chain precise filters by product and last order date, and pair with customer demographics and contact preferences with Privy's displays.
Site Behavior and Message Engagement
Every visit. Every click. Seamless behavioral segmentation.
Combine real-time site events with email & SMS engagement signals to target the right shoppers at the right moment, on their preferred channel.
Site Behavior and Message Engagement
Every visit. Every click. Seamless behavioral segmentation.
Combine real-time site events with email & SMS engagement signals to target the right shoppers at the right moment, on their preferred channel.
Seamless Deliverability Management
Focus on your most engaged contacts, and sunset the rest
Easily track active vs. inactive subscribers so you can target engaged audiences and re-warm the rest—before your sender reputation slips.
Seamless Deliverability Management
Focus on your most engaged contacts, and sunset the rest
Easily track active vs. inactive subscribers so you can target engaged audiences and re-warm the rest—before your sender reputation slips.
How it works
Track customer behavior: Privy captures real-time actions like site visits, purchases, email engagement, and form activity.
Build dynamic segments: Create rules based on behavior, attributes, and engagement that automatically update as customers change.
Activate anywhere: Use segments to power targeted popups, emails, and onsite campaigns—no manual work required.