Easy segmentation means true personalization
Build real-time segments based on behaviors, demographics, and preferences, so you can perfectly tailor your marketing.
Shopping History
Built for ecommerce—with integrated browsing & purchase segmentation.
Segment whole collections in one click, or chain precise filters by product and last order date, and pair with customer demographics and contact preferences with Privy's displays.
Easily target first-time vs repeat buyers
Reactivate lapsed shoppers with time-since-last-order filters
Recommend products in emails/SMS using live order history
Site Behavior and Message Engagement
Every visit. Every click. Seamless behavioral segmentation.
Combine real-time site events with email & SMS engagement signals to target the right shoppers at the right moment, on their preferred channel.
Flag high-intent visitors (product views, add-to-cart) for instant follow-ups
Build high and low engagement segments seamlessly
Capture on-site behavior for further use in your Displays and Messaging
Seamless Deliverability Management
Focus on your most engaged contacts, and sunset the rest
Easily track active vs. inactive subscribers so you can target engaged audiences and re-warm the rest—before your sender reputation slips.
Easily exclude unengaged segments from any Campaign or Flow
Trigger Customer Winback flows to further refine your segments
Detailed recipient lists show you exactly whose — and whose not
