Three of the most effective (and often overused) marketing strategies are:

1- Urgency

2- Scarcity 

3- Exclusivity 

They work because customers don’t...

Privy customers send 100+ million emails each month. 

Which means, customers are consistently learning new lessons about what’s working and what’s...

Ok, picture this…You go to a party with 15-20 people, there are drinks, light appetizers and some decent music.  Plus, you have a babysitter for the...

Getting reviews for your ecommerce business seems simple. 

Step 1: Sell the product

Step 2: Send an automated email asking for a review

Done deal,...

Let’s face it – it’s a busy time of year.

And when you’re short on time, it’s even more important that you make the most out of your email marketing...

What if your favorite store was offering 25% off TODAY ONLY? Or maybe they're running a flash sale starting right now that you CANNOT miss?

This post was originally published October 13, 2021.

Question: What’s one of the most powerful tools to drive sales this Black Friday? 

Answer: Email.

US online holiday spending topped $200 billion for the first time in 2021.

You’ve been able to segment on individual Product IDs in Privy for a while. 

This post was originally published November 25, 2020.

Black Friday is a wildly different experience for the two main parties involved. For customers,...

Making it as easy as possible for shoppers to buy from your store is a cardinal rule of ecommerce.

Adding a form to your Shopify store is a great way to capture email addresses and other contact information that turns casual store browsers into...

Back to school isn’t just for kids' brands. This year, you can bring in sales for your store no matter what you sell. 

In 2020, almost 457 million people purchased something from a Shopify merchant. And if you’re an ecommerce seller looking to capitalize on that, then...

Email and SMS are the two most important marketing channels an ecommerce store has for converting potential buyers into long-term customers.

Getting started with SMS marketing can feel daunting. 

Whether you’re a brand new business or someone who has been around for years, investing time and effort into building an email marketing list will...

Photos are one of the first things you notice when you land on a product listing for an ecommerce brand. That’s because your brain processes images...

It’s official. Prime Day has been confirmed for July 12th and 13th.

If you’re not planning to create a 4th of July campaign for your store, you’re missing out on sales.

If you’ve ever made an impulse purchase of a product because you heard it was selling out, you’ve experienced the fear of missing out (or FOMO).In...

Marketers know that email design can be so important for making a good first impression to new subscribers.