How LippyClip Grew Both Their Retail + Wholesale Lists by over 63% with Privy

Eight years after LippyClip’s CEO & Founder sold her first product on Etsy, she found herself growing fast and needed a marketing platform that could keep up and support her wholesale & retail lists, all in one place. She found her way to Privy, fell in love with the support, and saved time by automating over half her marketing efforts.

How it all started

In 2012, Amy Gabriel was almost a decade into her nursing degree, raising two small children, and starting to experience burnout. When her husband decided to pursue graduate school, Amy decided to make a change. Drawing on her passion for sewing and creating, she crafted the LippyClip, an innovative accessory designed to hold lip balm.

For two years, Amy balanced nursing, raising her family, and growing her business on Etsy. By 2014, her husband graduated from school and she was finally able to focus on LippyClip full-time. Over a decade later, she has trademarked the product, grown a wholesale program, and leads a team of five women in Central Florida who help her prep, sew, package, and ship LippyClips nationwide.

A few years into growing LippyClip, Amy realized she needed a more powerful solution to grow her email list and better manage her retail & wholesale customers in one centralized place.

“I was really struggling with messaging to two different, very different audiences that had two very different buying patterns — buying at two different price points, two different minimum order quantities, all of those things.”

That’s when Amy discovered Privy, after coming across thousands of glowing reviews on the Shopify App Store.

Working with Privy

Once Amy signed up for Privy, she was paired with her dedicated Customer Success Manager, Sam King. Together, they built a strong foundation for LippyClip’s marketing strategy—starting with automated email flows tailored to both her retail and wholesale audiences. These flows have quietly worked in the background, generating over $43,000 in revenue to date.

“I love the automations: the abandoned carts, the customer winbacks, the post purchase emails. Those are some of our highest converting emails. They're our highest open rates. They have huge numbers behind them that are really helping to drive the business.”

Amy hit her stride with Privy’s drag-and-drop editor, and could finally segment both campaigns and flows to both wholesale and retail customers, which is something she struggled with prior to Privy.

“Those wholesale platforms have internal campaigns that we can use. They are never as good as Privy. My Privy emails are the prettiest emails I send.”

Sam and Amy also partnered up to A/B Test different approaches to collecting contacts on her website until they felt they had finally cracked the code. Her Welcome popup not only captures retail signups, but also redirects wholesale customers. She uses Landing Pages for Wholesale applications. She launched a Spin To Win as her exit intent popup, which boasts a conversion rate of over 19%.

Amy’s favorite part of Privy? The support she receives from Sam.

“I would describe it as invaluable like, seriously, I would probably pay three times as much for this service. I think that it has truly transformed the way that I've marketed and the way that I've written things on my website, to get people to convert.

We've been together for five plus years now, and we've walked through a lot of ups and downs.... it's been so nice to have a real person that says, you know, what it's not easy and you're not alone and we can keep doing this.”

The Results

Since switching to Privy, Amy has seen impressive growth: her retail email list has grown by 67%, and her wholesale list by 63%. She’s been able to retain subscribers on both lists by sending segmented, personalized emails—ensuring each message feels relevant and intentional.

One of Amy’s proudest wins with Privy is her annual birthday sale, which she launched with Sam’s support. It’s now become a fan-favorite tradition among her customers and has generated over $6,750 in additional revenue—money the business likely would have missed out on.

After switching to Privy and partnering with Sam to automate more of her marketing, Amy has also had more time to take a step back, enroll herself in classes, and be there to prepare her children for college.

Looking Ahead

Amy is gearing up for a busy season filled with product launches and wholesale prep ahead of the holidays. She’s especially excited to team up with Sam to launch targeted popups that capture leads from her Meta ads, and to take full advantage of Privy’s new Flow Builder to create personalized journeys for her wholesale customers.

“I am so grateful for Privy and all of the time that it buys me back because truly, I'm able to help my kids and navigate their transitions to college… And I don't know that I could do that if I didn't have a resource like Privy.”