Section 1 | On-Site Conversion

Building Blocks

What is On-Site

Conversion and

Why Should You Care?

Why Building an Email

List Matters

Developing a

Messaging Plan

Section 2 | Creating Your

First Campaign

Choosing Your Display Font Choosing the Right Triggers Create a Compelling

(and Manageable) Offer

How to Make Your

Messages Stand Out

and Drive Action

Section 3 | Inspiration

Five Starter Campaigns

to Consider

Section 4 | Design

Simple Design Tips

and Tricks

Section 5 | Email Basics

Welcome Email

and Autoresponder