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Learn how to grow your email list and your online store by improving on-site conversion.
Level 1 Lessons
Section 1 | On-Site Conversion
Building Blocks
What is On-Site
Conversion and
Why Should You Care?
Why Building an Email
List Matters
Developing a
Messaging Plan
Section 2 | Creating Your
First Campaign
Choosing Your Display Font
Choosing the Right Triggers
Create a Compelling
(and Manageable) Offer
How to Make Your
Messages Stand Out
and Drive Action
Section 3 | Inspiration
Five Starter Campaigns
to Consider
Section 4 | Design
Simple Design Tips
and Tricks
Section 5 | Email Basics
Welcome Email
and Autoresponder
Level 2 Lessons
Section 1 | Using Page Specific
Capture Campaigns
Cart Saver Campaigns
Blog Sign Up Campaigns
Free Sample/Bonus
Product Campains
Section 2 | No Form Messaging
What is No Form
Messaging and Why
You Should Be Using It
Flash Sales
Related Content Products
Grow Your Social Following
Make an Announcement
Promote an Event
Section 3 | The Art of the
Email Series
Why You Should
Create a Follow Up Series
Welcome Series
Coupon Reminders Series
Level 3 Lessons
Section 1 | The Power of Cart
Value Training
Why Use Cart Based
Messaging?
Building Cart Value
Based Campaigns
Section 2 | Promoting Your
Products with
Instagram
Why You Should Be Paying
Attention to Instagram
Nine Tips for Powerful
Instagram Ads
Section 3 | Tying Your Ads to
Your On-Site
Campaigns
Tying Your Ad Messages to
Your On-Site Campaign
How to Use UTM Codes to
Match Your Messages
Section 4 | Measuring and
Testing Conversions
Measuring Your
Conversion Rate
Conversion Testing Basics
Six Converstion Tests
Worth Running
