Why Abandoned Cart Emails Are Necessary To Boost Shopify Sales
Did you know that, as of August 2017, 77.3% of all online retail orders were abandoned instead of purchased?
That means less than a quarter of shoppers who added items to their cart ended up actually buying them.
No matter what kind of products you sell, the same phenomenon is happening this very minute on your Shopify store. But what if you could get a large chunk of those shoppers who abandon their carts to come back and complete their purchase?
Better yet—what if it happened automatically in the background week after week, recovering sales you would have otherwise lost?
That’s the magic of abandoned cart emails.
Abandoned cart emails automatically remind shoppers to complete their order after they leave your Shopify store with one or more items in their cart.
Abandoned Cart Email Examples
Major online retailers have used abandoned cart emails to recover sales for over a decade, but it’s only been in recent years that implementing them has become easy and affordable for small and growing ecommerce brands like the millions of people using Shopify:
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But before you add cart abandonment emails to your own store, it’s important to know that not all solutions are created equal. In fact, most tools out there claiming to offer “cart abandonment emails” are actually only offering checkout abandonment emails—which are far less effective at recovering sales.
Cart Abandonment Emails Vs. Checkout Abandonment Emails
Remember, the goal of abandoned cart recovery emails is to recover as many of the 75%+ of abandoned orders as possible.
Unfortunately, most tools only allow you to send cart abandonment emails to shoppers who make it to the stage of your checkout process where they enter an email address:
The problem with this approach is that a major chunk of shoppers who abandon their carts will leave your store before they get far enough into the checkout process to enter their email address. That’s why we call these abandoned checkout emails rather than true cart abandonment emails.
Privy, however, lets you use automation to send cart abandonment emails to a significant number of customers who abandon their carts before entering their email address at checkout.
Privy Convert recognizes return shoppers who have signed up for your email list. If they leave with items in their cart, Privy will automatically send them cart abandonment emails even if they have not started the check out process. This increases your reach to a larger pool of potential customers and improves conversion rates.
The best part? Cart abandonment emails are a true “set-it-and-forget-it” strategy. You can set them up on your Shopify store in minutes with Privy, and then watch as you rack up recovered sale after recovered sale.
Create professional emails quickly
Promote your products and drive repeat sales on your Shopify store in minutes.
Add Shopify offers to your emails easily
Recover more sales and reduce cart abandonment with automated cart recovery emails that show customers what they left in their shopping cart and bring them back.
Save big sales with custom email triggers
Customize order follow ups with order data directly from Shopify to show people what they purchased and offer additional discount codes to drive repeat sales.
Privy’s effective cart abandonment email sequence is ready to use right out of the box
With 6+ years in business and over 500,000 ecommerce brands using our platform, we’ve learned how to put together the most effective cart abandonment sequence possible. And you’ll be able to implement it within minutes of creating your Privy Email account:
Email #1: The Reminder (1 Hour Later)
Email #2: The Expiring Incentive (24 Hours Later)
If the first cart abandonment email doesn’t get a shopper to complete their order, sending a second email with a limited-time coupon often gives them the extra motivation they need.
Privy’s Shopify integration lets you embed unique or master coupons into the email, and specify when they should expire.
Email #3: The Last Chance (48 Hours Later)
Nobody likes missing out on a deal. That’s why all your third and final cart abandonment email needs to do is simply remind customers the coupon you offered in Email #2 is about to expire.
Abandoned cart emails are just the start, you can do much more with Privy...
There are lots of tools out there for sending emails online, but the vast majority weren’t built specifically for small and growing ecommerce brands.
In fact, some of the biggest platforms out there, like MailChimp, don’t even integrate with Shopify—making it next to impossible to automate cart abandonment emails and other critical tasks that save time and money.
Privy Email is different.
From day one, it’s been designed to help ecommerce brands like yours send every type of email that will help you bring people back to your store and generate more sales:
Bring customers back with professional-looking newsletters, promos, and more
Drive repeat sales and reviews with order follow-up emails
Get more redemptions with automatic coupon reminders
