Black Friday Cyber Monday (BFCM) 2022
Last Black Friday Cyber Monday saw historic online sales. Now is the time to prepare and make this year even better. Our annual BFCM page has all the resources you need to crush this holiday sales season!
BFCM Kicks off in
Everything you need to know about BFCM
Learn the fast-facts about BFCM so you can better prepare this holiday season
Shopify sales on BFCM
Most popular BFCM items
Email marketing on BFCM
SMS marketing on BFCM
List growth on BFCM
When to prep for BFCM
Shopify stores saw their most profitable BFCM ever in 2021. More than 47 million consumers purchased from Shopify stores, totaling $6.3 billion in sales globally.
The most popular items sold during BFCM are clothing and accessories. The chart above shows other categories that are in high demand during the holiday season.
Privy merchants sent more than 1 million emails per-hour last BFCM. Email remains as one of the strongest channels for growing your holiday sales.
Brands sent more than 1 billion text messages on Cyber Week 2021. With more consumers on their phones, expect SMS to be a top sales channels this BFCM.
To get the most out of your email and SMS marketing for BFCM, use welcome popups, spin-to-win wheels, and cart saver popups to grow your sending lists.
According to Google, 59% of online shoppers expect holiday deals to hit as early as October. You should start prepping for BFCM at least a month out!
3 Ways to Prepare for BFCM 2022
Grow your lists
Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
Plan your offers
Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
Schedule your sales
Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
Mini Diva Leggings
This is an amazing app. Creating emails and pop-ups are so easy and the ready-made templates make it even easier. I’m so happy I found Privy!
Great app and excellent onboarding and support. We were up and running fast and are looking forward to seeing the benefits on our store.
I just installed this about a week ago and I’m already seeing more conversions for email subscribers. Super easy to use and so many features all in 1 app. I was able to delete 3 other apps just for this one!
Privy can help you grow your sales this BFCM
Grow your lists. Automate your email marketing. Add SMS to your marketing toolkit. Reach holiday sales milestones.Start Your 15-Day Free Trial
BFCM blog articles
Read in-depth strategies and examples to try out this BFCM.
BFCM podcast episodes
Short episodes that'll inspire new marketing and sales ideas this BFCM.
BFCM Masterclass videos
Watch and learn our best tips and tricks for having a better BFCM.
33 marketing recipes for having your best holiday season sales
By Ben Jabbawy & Lauren Hall
Ecommerce Marketing Recipes is the ultimate resource for growing your ecommerce store. Featuring 33 bite-sized recipes sourced from industry experts, this book is packed with the tools you need to succeed. Download it FOR FREE today.
FAQs about BFCM
How does Black Friday and Cyber Monday work?
Will Cyber Monday deals be the same as Black Friday?
What is the best way to prepare for BFCM 2022
- Grow your sending lists. Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
- Plan your offers. Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
- Schedule your sales. Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
- Use social media. Build hype for your BFCM sales about a month in advance. Announce teasers on which items will be discounted and for how long.
When do consumers start shopping for BFCM deals?