.jpg)
This page includes:
THE BEST PREP STARTS WITH A PLAN.
Ultimate BFCM 2023 Calendar
Get our 28-page holiday marketing playbook (with examples) and weekly email reminders to ensure you never miss a step this holiday season.
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
August
Fri, Aug 11
Holiday
Focus on list growth
Start growing your list growth. Because the more emails and phone numbers you have, the more revenue you'll bring in this BFCM.
Thu, Aug 17
Holiday
Start sending regular emails and texts
Warm up your subscribers and get them used to hearing from your brand (not just about offers!)
Wed, Aug 23
Holiday
Set your goals for BFCM
Take the time to think about what you want to accomplish this holiday season.
Mon, Aug 28
Holiday
Plan which holidays you’re going to lean into
Obviously the most important upcoming holiday is Black Friday. But there are also a ton of other holidays you can lean into during this time (keep navigating on the calendar to find them!)
Thu, Aug 31
Holiday
Come up with your offer(s)
Decide what you want your offer to be throughout BFCM (and if you want to offer anything special to key segments).
30
31
01
02
03
04
05
06
07
08
09
10
11
Focus on list growth
Fri, Aug 11
Holiday
Focus on list growth
Start growing your list growth. Because the more emails and phone numbers you have, the more revenue you'll bring in this BFCM.
12
13
14
15
16
17
Start sending regular emails and texts
Thu, Aug 17
Holiday
Start sending regular emails and texts
Warm up your subscribers and get them used to hearing from your brand (not just about offers!)
18
19
20
21
22
23
Set your goals for BFCM
Wed, Aug 23
Holiday
Set your goals for BFCM
Take the time to think about what you want to accomplish this holiday season.
24
25
26
27
28
Plan which holidays you’re going to lean into
Mon, Aug 28
Holiday
Plan which holidays you’re going to lean into
Obviously the most important upcoming holiday is Black Friday. But there are also a ton of other holidays you can lean into during this time (keep navigating on the calendar to find them!)
29
30
31
Come up with your offer(s)
Thu, Aug 31
Holiday
Come up with your offer(s)
Decide what you want your offer to be throughout BFCM (and if you want to offer anything special to key segments).
01
02
September
Mon, Sep 04
Holiday
Labor Day
Wed, Sep 06
Holiday
Segment your audience
The more relevant your messaging is, the better performance will be. But it doesn't have to be so complicated. We recommend getting started with a special offer for VIPs.
Tue, Sep 12
Holiday
Plan your email and SMS schedule
Map out your email & SMS schedule for the next 2 months.
Fri, Sep 22
Holiday
Prep your holiday images
Sat, Sep 23
Holiday
First Day of Fall
Wed, Sep 27
Holiday
Test your checkout flow
Make sure everything's operating smoothly!
27
28
29
30
31
01
02
03
04
Labor Day
Mon, Sep 04
Holiday
Labor Day
05
06
Segment your audience
Wed, Sep 06
Holiday
Segment your audience
The more relevant your messaging is, the better performance will be. But it doesn't have to be so complicated. We recommend getting started with a special offer for VIPs.
07
08
09
10
11
12
Plan your email and SMS schedule
Tue, Sep 12
Holiday
Plan your email and SMS schedule
Map out your email & SMS schedule for the next 2 months.
13
14
15
16
17
18
19
20
21
22
Prep your holiday images
Fri, Sep 22
Holiday
Prep your holiday images
23
First Day of Fall
Sat, Sep 23
Holiday
First Day of Fall
24
25
26
27
Test your checkout flow
Wed, Sep 27
Holiday
Test your checkout flow
Make sure everything's operating smoothly!
28
29
30
October
Tue, Oct 03
Holiday
Test your site on mobile
Make sure everything's operating smoothly!
Thu, Oct 12
Holiday
Finalize shipping deadlines
Be sure to get ahead on this!
Mon, Oct 16
Holiday
Prep your onsite campaigns
Create BFCM specific displays and popups to match your offer(s).
Wed, Oct 25
Holiday
Prep your emails and texts
Start writing and designing your marketing messages.
Tue, Oct 31
Holiday
Final push for list growth
Tue, Oct 31
Halloween
01
02
03
Test your site on mobile
Tue, Oct 03
Holiday
Test your site on mobile
Make sure everything's operating smoothly!
04
05
06
07
08
09
10
11
12
Finalize shipping deadlines
Thu, Oct 12
Holiday
Finalize shipping deadlines
Be sure to get ahead on this!
13
14
15
16
Prep your onsite campaigns
Mon, Oct 16
Holiday
Prep your onsite campaigns
Create BFCM specific displays and popups to match your offer(s).
17
18
19
20
21
22
23
24
25
Prep your emails and texts
Wed, Oct 25
Holiday
Prep your emails and texts
Start writing and designing your marketing messages.
26
27
28
29
30
31
Final push for list growth
Tue, Oct 31
Holiday
Final push for list growth
Halloween
Tue, Oct 31
Halloween
01
02
03
04
November
Tue, Nov 07
Holiday
Tease your offer(s) for BFCM
Start getting your audience excited!
Sat, Nov 11
Holiday
Veterans Day
If you sell to pet owners, treat this as your 2nd Black Friday!
Mon, Nov 20
Holiday
Update your onsite campaigns
Pause your existing displays and turn on your BFCM specific ones.
Thu, Nov 23
Holiday
Thanksgiving
If you sell to pet owners, treat this as your 2nd Black Friday!
Fri, Nov 24
Holiday
Be prepared to respond ASAP
Get ready for questions from shoppers and answer them quickly.
Sat, Nov 25
Holiday
Monitor inventory
Mon, Nov 27
Holiday
Show off your Cyber Monday deals
Tue, Nov 28
Holiday
Lean into Giving Tuesday
Wed, Nov 29
Holiday
Turn off BFCM-specific campaigns
Turn off your BFCM campaigns and turn on your evergreen ones.
29
30
31
01
02
03
04
05
06
07
Tease your offer(s) for BFCM
Tue, Nov 07
Holiday
Tease your offer(s) for BFCM
Start getting your audience excited!
08
09
10
11
Veterans Day
Sat, Nov 11
Holiday
Veterans Day
If you sell to pet owners, treat this as your 2nd Black Friday!
12
13
14
15
16
17
18
19
20
Update your onsite campaigns
Mon, Nov 20
Holiday
Update your onsite campaigns
Pause your existing displays and turn on your BFCM specific ones.
21
22
23
Thanksgiving
Thu, Nov 23
Holiday
Thanksgiving
If you sell to pet owners, treat this as your 2nd Black Friday!
24
Be prepared to respond ASAP
Fri, Nov 24
Holiday
Be prepared to respond ASAP
Get ready for questions from shoppers and answer them quickly.
25
Monitor inventory
Sat, Nov 25
Holiday
Monitor inventory
26
27
Show off your Cyber Monday deals
Mon, Nov 27
Holiday
Show off your Cyber Monday deals
28
Lean into Giving Tuesday
Tue, Nov 28
Holiday
Lean into Giving Tuesday
29
Turn off BFCM-specific campaigns
Wed, Nov 29
Holiday
Turn off BFCM-specific campaigns
Turn off your BFCM campaigns and turn on your evergreen ones.
30
01
02
December
Thu, Dec 07
Holiday
Hanukkah Begins
Thu, Dec 14
Holiday
Free Shipping Day
Fri, Dec 15
Holiday
Hanukkah Ends
If you sell to pet owners, treat this as your 2nd Black Friday!
Thu, Dec 21
Holiday
First Day of Winter
If you sell to pet owners, treat this as your 2nd Black Friday!
Sun, Dec 24
Holiday
Christmas Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
Mon, Dec 25
Holiday
Christmas
Tue, Dec 26
Holiday
Kwanzaa
Tue, Dec 26
Holiday
Boxing Day
Sun, Dec 31
Holiday
New Year’s Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
26
27
28
29
30
01
02
03
04
05
06
07
Hanukkah Begins
Thu, Dec 07
Holiday
Hanukkah Begins
08
09
10
11
12
13
14
Free Shipping Day
Thu, Dec 14
Holiday
Free Shipping Day
15
Hanukkah Ends
Fri, Dec 15
Holiday
Hanukkah Ends
If you sell to pet owners, treat this as your 2nd Black Friday!
16
17
18
19
20
21
First Day of Winter
Thu, Dec 21
Holiday
First Day of Winter
If you sell to pet owners, treat this as your 2nd Black Friday!
22
23
24
Christmas Eve
Sun, Dec 24
Holiday
Christmas Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
25
Christmas
Mon, Dec 25
Holiday
Christmas
26
Kwanzaa
Tue, Dec 26
Holiday
Kwanzaa
Boxing Day
Tue, Dec 26
Holiday
Boxing Day
27
28
29
30
31
New Year’s Eve
Sun, Dec 31
Holiday
New Year’s Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
01
02
03
04
05
06
Our calendar will guide you through...
Growing your lists
Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
Planning your offers
Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
Scheduling your sales
Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
CLICK-TO-COPY SMS TEMPLATES
Need even more inspiration??
Browse through over 70 SMS templates that you can copy directly to your clipboard with just one click.
Bite-sized podcast episodes
Get ready for an entire season dedicated to Black Friday Cyber Monday.
Val and her guest professors will walk through everything you need to do (with expert learnings) to make this your best Black Friday yet.
Until then, listen along to the most recent episodes of Summer School:
Easy-to-read blog articles
Read in-depth strategies and examples to try out this BFCM.
BFCM
Sep 08, 2023
9 Proven Ways To Grow Your Email And SMS Lists Before BFCM
The more contacts you have, the more revenue you’ll bring in with every email and text you send. That’s why list growth is especially important before Black Friday. Try these 9 proven tactics to grow your email and SMS lists ASAP.
BFCM
Nov 15, 2022
Boost Cyber Monday Sales With These 60 Email Subject Lines
Looking for email subject line ideas for your Cyber Monday campaigns? Here are 60 you can steal to boost sales and crush the holiday.
BFCM
Nov 03, 2022
8 Must-Try Black Friday Cyber Monday Email Marketing Tactics (With Examples)
Email marketing drives serious sales for ecommerce brands year round, but especially during the Black Friday Cyber Monday rush. Try these 8 foolproof email marketing tactics this BFCM.
On-demand tutorials
Watch more on the Privy YouTube Channel
