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BFCM

Black Friday Cyber Monday (BFCM) 2022

Last Black Friday Cyber Monday saw historic online sales. Now is the time to prepare and make this year even better. Our annual BFCM page has all the resources you need to crush this holiday sales season!

BFCM Kicks off in

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Everything you need to know about BFCM

Learn the fast-facts about BFCM so you can better prepare this holiday season

Shopify sales on BFCM

Most popular BFCM items

Email marketing on BFCM

SMS marketing on BFCM

List growth on BFCM

When to prep for BFCM

shopify BFCM 2021

Shopify stores saw their most profitable BFCM ever in 2021. More than 47 million consumers purchased from Shopify stores, totaling $6.3 billion in sales globally.

Most popular items sold BFCM 2021

The most popular items sold during BFCM are clothing and accessories. The chart above shows other categories that are in high demand during the holiday season.

BFCM email marketing templates

Privy merchants sent more than 1 million emails per-hour last BFCM. Email remains as one of the strongest channels for growing your holiday sales.

Texts sent during Cyber Week

Brands sent more than 1 billion text messages on Cyber Week 2021. With more consumers on their phones, expect SMS to be a top sales channels this BFCM.

list growth hero (1)

To get the most out of your email and SMS marketing for BFCM, use welcome popups, spin-to-win wheels, and cart saver popups to grow your sending lists.

prepping for BFCM

According to Google, 59% of online shoppers expect holiday deals to hit as early as October. You should start prepping for BFCM at least a month out!

3 Ways to Prepare for BFCM 2022

Grow your lists

Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.

Plan your offers

Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.

Schedule your sales

Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.

33 marketing recipes for having your best holiday season sales

 

By Ben Jabbawy & Lauren Hall

Ecommerce Marketing Recipes is the ultimate resource for growing your ecommerce store. Featuring 33 bite-sized recipes sourced from industry experts, this book is packed with the tools you need to succeed. Download it FOR FREE today.

 

Try Privy Free for BFCM 2022

Add Privy to your online store free for 15 days and make sure your next Black Friday Cyber Monday is a successful one!
Try Privy FREE

The Copper Closet took increased their cart recovery rate by 15% with Privy.

“It’s absolutely worth the investment and we’ve really seen tremendous growth of our online business from it.”

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Caroline Marks, Himalayas International

FAQs about BFCM

How does Black Friday and Cyber Monday work?

Black Friday has traditionally been an in-store shopping holiday, while Cyber Monday is more of an online shopping holiday. However, as ecommerce continues to grow, BFCM is largely an online shopping weekend.

Will Cyber Monday deals be the same as Black Friday?

Generally, Black Friday is better for in-store shopping deals and larger ticket items, such as furniture, appliances, televisions, and so on. Cyber Monday is better for smaller ticket items and electronics.

What is the best way to prepare for BFCM 2022

  1. Grow your sending lists. Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
  2. Plan your offers. Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
  3. Schedule your sales. Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
  4. Use social media. Build hype for your BFCM sales about a month in advance. Announce teasers on which items will be discounted and for how long.

When do consumers start shopping for BFCM deals?

About a month in advance, which is why it's advised for online retailers to have their BFCM offers in place by the end of October, if not earlier.