Are you ready for the busiest time of the year?
The best prep starts with a plan.
Our Ultimate BFCM 2022 Calendar has everything you need (and more)
Get weekly email reminders, our 28-page holiday marketing playbook, a free Google Calendar integration, and an accountability checklist that ensures you never miss a step this holiday season.
Our calendar will guide you through...
Growing your lists
Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
Planning your offers
Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
Scheduling your sales
Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
Easy-to-read blog articles
Read in-depth strategies and examples to try out this BFCM.
Bite-sized podcast episodes
Short episodes that'll inspire new marketing and sales ideas this BFCM.
Need extra support this BFCM?
Our Black Friday Bundle can be a game-changer for you this holiday season
Unlock your store’s full potential this BFCM and beyond with Privy’s Ultimate Black Friday Bundle.
✔ Popup displays to grow your email and text lists.
✔ Email and SMS marketing that makes you money.
✔ 1:1 coaching and onboarding from a Privy expert.
✔ Advice and tips from Shopify expert Kurt Elster.
✔ Access to a private ecommerce Facebook Community.
Offer expires October 31st.
Last minute insight before BFCM 2022
The most popular items sold
SMS marketing is on the rise
Email is a top sales channel
Growing your lists is key
The most popular items sold during BFCM are clothing and accessories. The chart above shows other categories that are in high demand during the holiday season.
Brands sent more than 1 billion text messages on Cyber Week 2021. With more consumers on their phones, expect SMS to be a top sales channels this BFCM.
Privy merchants sent more than 1 million emails per-hour last BFCM. Email remains as one of the strongest channels for growing your holiday sales.
To get the most out of your email and SMS marketing campaigns, use welcome offers, spin-to-win wheels, cart saver popups, and other displays to grow your sending lists before Cyber Weekend is here.