The Black Friday countdown is on! View our resources page to ensure you are prepared.

The Countdown to BFCM 2025 is On — Are You Ready?

Your complete resource Hub to making BFCM 2025 your best holiday season yet.

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Make This Your Biggest Weekend of the Year

Make This Your Biggest Weekend of the Year

Black Friday and Cyber Monday are the biggest shopping days of the year for ecommerce. Last year broke records across Shopify and beyond—and 2025 is shaping up to be even bigger. To stand out, you’ll need to prepare your offers, emails, and texts in advance. That’s why we built this page: one central hub to help you plan, execute, and maximize your BFCM results with Privy. This year’s page includes:

Guides & Assets
2025 BFCM Calendar
Blog Content
On-Demand Tutorials

Ultimate BFCM 2025 Calendar

Ultimate BFCM 2025 Calendar

Stay organized and never miss a milestone leading up to BFCM.

Sep 24: Finalize your BFCM offer(s)
Oct 07: Lock in email & SMS schedule
Nov 07: Final push for list growth
Nov 28: Black Friday – the big day
Dec 01: Cyber Monday – maximize sales

Blog Resources for BFCM 2025

Stay sharp with proven tactics:

Read all BFCM blog posts
How AI power Black Friday campaigns
AI
BFCM

AI-Powered Black Friday Marketing Strategies to Maximize Sales

Want to win Black Friday this year? AI could be the ace up your sleeve.

Read AI-Powered Black Friday Marketing Strategies to Maximize Sales
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BFCM

Stand Out This Black Friday: 5 Proven Promotions That Convert

BFCM can be pretty noisy. These promotions will help your brand cut through.

Read Stand Out This Black Friday: 5 Proven Promotions That Convert
A woman staring at a laptop planning for Black Friday sales
BFCM
Email Marketing

3 Must-Send Black Friday Emails to Maximize Revenue

BFCM is just around the corner, and this plan will help you crush it.

Read 3 Must-Send Black Friday Emails to Maximize Revenue
BFCM
BFCM

The Ultimate 2025 Black Friday & Cyber Monday Prep Guide for E-Commerce Brands

Read The Ultimate 2025 Black Friday & Cyber Monday Prep Guide for E-Commerce Brands
BFCM-tactics
BFCM

The Best Cyber Monday Email Subject Lines to Maximize Your Sales

Email marketing drives serious sales for ecommerce brands year round, but especially during the Black Friday Cyber Monday rush. Try these 8 foolproof email marketing tactics this BFCM.

Read The Best Cyber Monday Email Subject Lines to Maximize Your Sales
bfcm-mistakes
Holiday

Black Friday Cyber Monday Marketing Lessons From Real Brands

Black Friday Cyber Monday is the Super Bowl of ecommerce. Which means you can't afford to leave your strategy up to chance. Learn from these real-life brands about what's worked during BFCM.

Read Black Friday Cyber Monday Marketing Lessons From Real Brands

On-Demand Guides & Ebooks

Watch quick, actionable trainings to set you up for success:

Learn More
BFCM

BFCM Playbook

Your Complete Black Friday Playbook.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌‍​‌‍‌‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​​‍​​‍​​‌‌‍‌​​‌​​‌‍‌‍​‍‌​‌‍​‍​​​‍​​​‍‌​‌​​‍‌‌‍‌‌​​​‍‌‌‍​‌‌‍​​‌​​‍‌​‍‌​​‍​‌‌‌‍​​​‌​​‍‌‍‌‌​‌‍‌‍​‍​‍​​​‌‍‌‍‌‍‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​​‍​​​​​​‌‌‍​‌​‍​‌‍‌​​‍‌​‌‌‌‍‌​​‍‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌​​‌​‍‌​​​​​‌‍​‍​‌‍‌‌‌‍‌‌​‌​‌‌‌‍‌​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​​‍‌‍‌​​‌​‌‍​‌‍​​​‌‌‍‌​‌‍​‍​‌​‌‍‌​‌‍​‍​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌‍​‌‍‌‌​​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​​‍​​‍​​‌‌‍‌​​‌​​‌‍‌‍​‍‌​‌‍​‍​​​‍​​​‍‌​‌​​‍‌‌‍‌‌​​​‍‌‌‍​‌‌‍​​‌​​‍‌​‍‌​​‍​‌‌‌‍​​​‌​​‍‌‍‌‌​‌‍‌‍​‍​‍​​​‌‍‌‍‌‍‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​​‍​​​​​​‌‌‍​‌​‍​‌‍‌​​‍‌​‌‌‌‍‌​​‍‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌​​‌​‍‌​​​​​‌‍​‍​‌‍‌‌‌‍‌‌​‌​‌‌‌‍‌​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​​‍‌‍‌​​‌​‌‍​‌‍​​​‌‌‍‌​‌‍​‍​‌​‌‍‌​‌‍​‍​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Read BFCM Playbook
BFCM

BFCM Calendar

Plan, launch, and grow with the all-new 2025 BFCM Calendar from Privy.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌‍​‌‍‌‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍​‍​​​​​​‍​​​‌​‌​​‍‌​​​​‍‌​‌​‌‍​‌​‍​​‌​‍‌​‌​​‌​‌‍‌​‌‍​​‍‌‌‍​‌‌‍‌‌‌‍‌​‌‍​‍​‍‌​‌‍​​‌‌‍​‌​​‍​‌‌‌‍​‍‌‍‌‍​‍​​​​​​‌‍​‍​‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‌‍​‌​‌‍​​​‍​​​​‌‌​‍‌‌‍‌‌​‍‌​​​​‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌​​​​​​‌​‌‌‌‍‌‌​​‌​​​​‌​​​‌​‌‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​‍‌‍‌‍​‍​‌‍‌‍‌‍‌​‌‍​‌‌‍​‍‌‍​​‌‌​‍‌‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌‍​‌‍‌‌​​‍‌‍‌‍‍‌‌‍‌​​‌‌‍​‍​​​​​​‍​​​‌​‌​​‍‌​​​​‍‌​‌​‌‍​‌​‍​​‌​‍‌​‌​​‌​‌‍‌​‌‍​​‍‌‌‍​‌‌‍‌‌‌‍‌​‌‍​‍​‍‌​‌‍​​‌‌‍​‌​​‍​‌‌‌‍​‍‌‍‌‍​‍​​​​​​‌‍​‍​‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‌‍​‌​‌‍​​​‍​​​​‌‌​‍‌‌‍‌‌​‍‌​​​​‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌​​​​​​‌​‌‌‌‍‌‌​​‌​​​​‌​​​‌​‌‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​‍‌‍‌‍​‍​‌‍‌‍‌‍‌​‌‍​‌‌‍​‍‌‍​​‌‌​‍‌‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Read BFCM Calendar
BFCM

BFCM Growth Guide

Plan, prep, and crush Black Friday + Cyber Monday with Privy’s Ultimate 2025 BFCM Prep Guide.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌‍​‌‍‌‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌‌‍​‍​‌‍‌‍​‌‍​‌​‌​‍‌​‍​​‍‌​‌‌​​‍​​‍​​‍​‍‌​‌​‌‍‌‌​​​​​​‍‌​‍‌​‌​‌‍​​‍​​‍‌‌‍​​​‍​​​​‍‌‍‌‌‌‍​‌​‌‌​‌‌​​‌‌‍​‌​​‌‌‍​‌​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​​‌‍‌‍​​​‌‍‌‍‌‍‌‌​‌‌‌‍​‍​​‌‌‍‌​​‍‌​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌​​‍‌‍‌‌‌‍‌​​​​​‍‌‌‍‌‍‌‍​‌‌‍​​‌‌​​​‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌​​‍​‌‌​‍‌​‌‌​‌‌​‌‍​‌‌‍‌‌​‌​​‍​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌‍​‌‍‌‌​​‍‌‍‌‍‍‌‌‍‌​​‌​‌‌‍​‍​‌‍‌‍​‌‍​‌​‌​‍‌​‍​​‍‌​‌‌​​‍​​‍​​‍​‍‌​‌​‌‍‌‌​​​​​​‍‌​‍‌​‌​‌‍​​‍​​‍‌‌‍​​​‍​​​​‍‌‍‌‌‌‍​‌​‌‌​‌‌​​‌‌‍​‌​​‌‌‍​‌​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‍‌‍‌​‌‌‌‌‍​‌‍​‌‌​‍​‍‍‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​​‌‍‌‍​​​‌‍‌‍‌‍‌‌​‌‌‌‍​‍​​‌‌‍‌​​‍‌​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌​​‍‌‍‌‌‌‍‌​​​​​‍‌‌‍‌‍‌‍​‌‌‍​​‌‌​​​‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌​​‍​‌‌​‍‌​‌‌​‌‌​‌‍​‌‌‍‌‌​‌​​‍​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Read BFCM Growth Guide

Drive Results with Privy This Black Friday

Prep smarter, launch faster, and make this your best holiday season yet.