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This page includes:
THE BEST PREP STARTS WITH A PLAN.
Ultimate BFCM 2024 Calendar
Follow along with our calendar to ensure you never miss a step this holiday season.
Sun
Mon
Tues
Wed
Thurs
Fri
Sat
September
Tue, Sep 03
Holiday
Review last year's BFCM performance
Thu, Sep 05
Holiday
Set your goals for BFCM 2024
Tue, Sep 10
Holiday
Look for opportunities on your website
Tue, Sep 17
Holiday
Protect your deliverability
Thu, Sep 26
Holiday
Come up with your BFCM offer(s)
Mon, Sep 30
Holiday
60 days until Black Friday
01
02
03
Review last year's BFCM performance
Tue, Sep 03
Holiday
Review last year's BFCM performance
04
05
Set your goals for BFCM 2024
Thu, Sep 05
Holiday
Set your goals for BFCM 2024
06
07
08
09
10
Look for opportunities on your website
Tue, Sep 10
Holiday
Look for opportunities on your website
11
12
13
14
15
16
17
Protect your deliverability
Tue, Sep 17
Holiday
Protect your deliverability
18
19
20
21
22
23
24
25
26
Come up with your BFCM offer(s)
Thu, Sep 26
Holiday
Come up with your BFCM offer(s)
27
28
29
30
60 days until Black Friday
Mon, Sep 30
Holiday
60 days until Black Friday
01
02
03
04
05
October
Tue, Oct 01
Holiday
Map out your campaign calendar
Thu, Oct 03
Holiday
Set your segmentation strategy
Fri, Oct 04
Holiday
Lock in your email & SMS schedule
Wed, Oct 09
Holiday
Review your automations
Prioritize any BFCM/holiday updates
Tue, Oct 15
Holiday
Prep your onsite campaigns
Tue, Oct 22
Holiday
Prep your emails & texts
Wed, Oct 30
Holiday
30 days until Black Friday
Thu, Oct 31
Holiday
Halloween
29
30
01
Map out your campaign calendar
Tue, Oct 01
Holiday
Map out your campaign calendar
02
03
Set your segmentation strategy
Thu, Oct 03
Holiday
Set your segmentation strategy
04
Lock in your email & SMS schedule
Fri, Oct 04
Holiday
Lock in your email & SMS schedule
05
06
07
08
09
Review your automations
Wed, Oct 09
Holiday
Review your automations
Prioritize any BFCM/holiday updates
10
11
12
13
14
15
Prep your onsite campaigns
Tue, Oct 15
Holiday
Prep your onsite campaigns
16
17
18
19
20
21
22
Prep your emails & texts
Tue, Oct 22
Holiday
Prep your emails & texts
23
24
25
26
27
28
29
30
30 days until Black Friday
Wed, Oct 30
Holiday
30 days until Black Friday
31
Halloween
Thu, Oct 31
Holiday
Halloween
01
02
November
Thu, Oct 31
Holiday
Halloween
Tue, Nov 05
Holiday
Start teasing your offer(s) for BFCM
Thu, Nov 07
Holiday
Final push for list growth
Tue, Nov 12
Holiday
Test checkout flow
Thu, Nov 14
Holiday
Test site on mobile
Tue, Nov 19
Holiday
Finalize & schedule your display changes
Thu, Nov 21
Holiday
Finalize & schedule your emails & texts
Wed, Nov 27
Holiday
Swap your automation updates
Thu, Nov 28
Holiday
Thanksgiving
Fri, Nov 29
Holiday
Black Friday
Be prepared to answer support ASAP
Sat, Nov 30
Holiday
Small Business Saturday
Monitor your inventory
27
28
29
30
31
Halloween
Thu, Oct 31
Holiday
Halloween
01
02
03
04
05
Start teasing your offer(s) for BFCM
Tue, Nov 05
Holiday
Start teasing your offer(s) for BFCM
06
07
Final push for list growth
Thu, Nov 07
Holiday
Final push for list growth
08
09
10
11
12
Test checkout flow
Tue, Nov 12
Holiday
Test checkout flow
13
14
Test site on mobile
Thu, Nov 14
Holiday
Test site on mobile
15
16
17
18
19
Finalize & schedule your display changes
Tue, Nov 19
Holiday
Finalize & schedule your display changes
20
21
Finalize & schedule your emails & texts
Thu, Nov 21
Holiday
Finalize & schedule your emails & texts
22
23
24
25
26
27
Swap your automation updates
Wed, Nov 27
Holiday
Swap your automation updates
28
Thanksgiving
Thu, Nov 28
Holiday
Thanksgiving
29
Black Friday
Fri, Nov 29
Holiday
Black Friday
Be prepared to answer support ASAP
30
Small Business Saturday
Sat, Nov 30
Holiday
Small Business Saturday
Monitor your inventory
December
Mon, Dec 02
Holiday
Cyber Monday
Show off your new deals
Tue, Dec 03
Holiday
Giving Tuesday
Lean into it if it makes sense
Wed, Dec 04
Holiday
Turn off BFCM-specific campaigns
Tue, Dec 10
Holiday
Share holiday gift ideas
Sat, Dec 14
Holiday
Free shipping day
Wed, Dec 18
Holiday
Send a gift card offer
Sat, Dec 21
Holiday
First Day of Winter
Tue, Dec 24
Holiday
Christmas Eve
Wed, Dec 25
Holiday
Christmas, First Day of Hanukkah
Thu, Dec 26
Holiday
Boxing Day
01
02
Cyber Monday
Mon, Dec 02
Holiday
Cyber Monday
Show off your new deals
03
Giving Tuesday
Tue, Dec 03
Holiday
Giving Tuesday
Lean into it if it makes sense
04
Turn off BFCM-specific campaigns
Wed, Dec 04
Holiday
Turn off BFCM-specific campaigns
05
06
07
08
09
10
Share holiday gift ideas
Tue, Dec 10
Holiday
Share holiday gift ideas
11
12
13
14
Free shipping day
Sat, Dec 14
Holiday
Free shipping day
15
16
17
18
Send a gift card offer
Wed, Dec 18
Holiday
Send a gift card offer
19
20
21
First Day of Winter
Sat, Dec 21
Holiday
First Day of Winter
22
23
24
Christmas Eve
Tue, Dec 24
Holiday
Christmas Eve
25
Christmas, First Day of Hanukkah
Wed, Dec 25
Holiday
Christmas, First Day of Hanukkah
26
Boxing Day
Thu, Dec 26
Holiday
Boxing Day
27
28
29
30
31
01
02
03
04
Our calendar will guide you through...
Growing your lists
Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.
Planning your offers
Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.
Scheduling your sales
Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.
CLICK-TO-COPY SMS TEMPLATES
Need even more inspiration??
Browse through over 70 SMS templates that you can copy directly to your clipboard with just one click.
Easy-to-read blog articles
Read in-depth strategies and examples to try out this BFCM.
BFCM
Sep 08, 2023
9 Proven Ways To Grow Your Email And SMS Lists Before BFCM
The more contacts you have, the more revenue you’ll bring in with every email and text you send. That’s why list growth is especially important before Black Friday. Try these 9 proven tactics to grow your email and SMS lists ASAP.
BFCM
Nov 15, 2022
Boost Cyber Monday Sales With These 60 Email Subject Lines
Looking for email subject line ideas for your Cyber Monday campaigns? Here are 60 you can steal to boost sales and crush the holiday.
BFCM
Nov 03, 2022
8 Must-Try Black Friday Cyber Monday Email Marketing Tactics (With Examples)
Email marketing drives serious sales for ecommerce brands year round, but especially during the Black Friday Cyber Monday rush. Try these 8 foolproof email marketing tactics this BFCM.
On-demand tutorials
Watch more on the Privy YouTube Channel
