When it comes to converting traffic, many brands are skipping the basics and going straight to the advanced tactics.

Email is arguably the backbone of your entire ecommerce marketing strategy. When done right, email marketing is a surefire way to reach your...

Last week, I started at Privy full time on the product marketing team.

Kelly Vaughn learned to code when she was 11.

As is the case with your overall marketing strategy, a product launch isn’t rooted in a single channel. Instead, it’s a coordinated effort. You...

Here’s a not-so-secret tip, from the lips of a self-identifying phone addict directly to your ears: people are glued to their phones. It’s...

Values are a funny thing. 

Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in.

Our country (and the rest of the world) has been through a lot this year – some good, some, well, not-so-good, to put it kindly. But with...

Finding the kind of content that resonates with your audience takes a lot of trial and error....and isn’t necessarily intuitive.So when Fred...

Let me paint you a picture: you’re browsing an online store. You’ve found something that makes your heart happy, but you know you can live without...

DTC beverage brands are having a serious moment.

Rather than sharing the latest in ecommerce news this week, Kristen brought on her first-ever guest, Kunle Campbell.

Best friends LaLa Romero and Natalia Durazo co-founded Bella Doña, a Westcoast lifestyle streetwear brand, to celebrate their backgrounds and the...

Chelsea Moore started BOXFOX out of her tiny apartment in Southern California.  

If you’re reading this, chances are you know at least a little bit about e-commerce marketing. You might be familiar with some basic email, social...

When you’re drooling over ecommerce websites and social media accounts to get inspo, it can be hard to know where to start. Which idea do you try...

We are committed to doing a better job highlighting and amplifying black-owned ecommerce brands. Today, that looks like this blog post.

Not gonna lie…

Pop ups are one of the most versatile tools at your disposal – they can be used to collect emails, increase average order value, guide visitors,...

Is it Friday already??

On a recent episode of The Ecommerce Marketing Show, DTC legend Nik Sharma shared some of the ecommerce brands he admires most for SMS, email,...