Getting reviews for your ecommerce business seems simple. 

Step 1: Sell the product

Step 2: Send an automated email asking for a review

Done deal,...

Let’s face it – it’s a busy time of year.

And when you’re short on time, it’s even more important that you make the most out of your email marketing...

What if your favorite store was offering 25% off TODAY ONLY? Or maybe they're running a flash sale starting right now that you CANNOT miss?

You may be busy gobbling up turkey on Thanksgiving, but don’t let that stop you from sending early Black Friday deals your customers can feast on,...

This post was originally published October 13, 2021.

Question: What’s one of the most powerful tools to drive sales this Black Friday? 

Answer: Email.

US online holiday spending topped $200 billion for the first time in 2021.

This post was originally published November 16, 2021.

This post was originally published November 25, 2020.

Black Friday is a wildly different experience for the two main parties involved. For customers,...

Making it as easy as possible for shoppers to buy from your store is a cardinal rule of ecommerce.

Back to school isn’t just for kids' brands. This year, you can bring in sales for your store no matter what you sell. 

In 2020, almost 457 million people purchased something from a Shopify merchant. And if you’re an ecommerce seller looking to capitalize on that, then...

Email and SMS are the two most important marketing channels an ecommerce store has for converting potential buyers into long-term customers.

Getting started with SMS marketing can feel daunting. 

Whether you’re a brand new business or someone who has been around for years, investing time and effort into building an email marketing list will...

Photos are one of the first things you notice when you land on a product listing for an ecommerce brand. That’s because your brain processes images...

It’s official. Prime Day has been confirmed for July 12th and 13th.

If you’re not planning to create a 4th of July campaign for your store, you’re missing out on sales.

If you’ve ever made an impulse purchase of a product because you heard it was selling out, you’ve experienced the fear of missing out (or FOMO).In...

Marketers know that email design can be so important for making a good first impression to new subscribers.

If your ecommerce company doesn’t have a Google Analytics account, you’re missing out. GA is a free and easy way to track and monitor the visitors...

Popups are still one of the best ways to consistently grow your email subscribers for your Shopify store. An experienced ecommerce marketer can get...

Imagine going back to the 1960s and shaking hands with the Mad Men-style executives at Ogilvy & Mather. Picture their reactions as you tell them that...