Insights, observations, and stories from the front lines of ecommerce and online marketing

Lauren Shepherd

Lauren is our Senior Marketing Manager. Coming all the way from Minnesota, she’s earned her spot on the east coast by working for companies like Brainshark and Teikametrics to create content and lead generation strategies that increase website traffic and build brand awareness. Lauren’s passion for small businesses and content creation is what brought her to Privy, but her enthusiasm and love of good beer and all things Justin Timberlake are what make her the perfect fit for our team.
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Recent Posts

5 Automated Emails Your Ecommerce Store Needs to be Sending

Lauren Shepherd

4 Alternatives to Traditional Advertising to Grow Your Ecommerce Store

Lauren Shepherd

6 Onsite Campaign Ideas to Engage Returning Visitors in 2019

Lauren Shepherd

7 Onsite Promotion Ideas to Capture and Engage New Visitors in 2019

Lauren Shepherd

Ask Us Anything: Q&A With Privy

Lauren Shepherd

5 Ways to Segment Your Shoppers' Onsite Experience This Holiday Season

Lauren Shepherd

Shop Class 2018: Privy Is Going on Tour With Shopify

Lauren Shepherd

Cart Abandonment: The Tiered Approach Top Ecommerce Brands Are Using

Lauren Shepherd

Implicit Data: 7 Ways to Customize the Online Shopping Experience

Lauren Shepherd

How to Customize the Path to Purchase Using Explicit Data

Lauren Shepherd

Cart Abandonment: Save More Carts With This Simple Recipe

Lauren Shepherd

New Data on Shopping Cart Abandonment [Video]

Lauren Shepherd

Privy and Zaius: Engineering the Repeat Purchase in Ecommerce

Lauren Shepherd

Marketing Heroes: How Zutano Doubled Their Email Open Rates

Lauren Shepherd

5 Types of Marketers: Which One Are You? [Infographic]

Lauren Shepherd

Steal This Workflow: How Paleo Bakehouse Saves Four Hours Every Week with Privy and Zapier

Lauren Shepherd

How The Escape Game Uses Location Specific Pop Ups to Drive Sales

Lauren Shepherd