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Lauren Shepherd

Lauren is our Senior Marketing Manager. Coming all the way from Minnesota, she’s earned her spot on the east coast by working for companies like Brainshark and Teikametrics to create content and lead generation strategies that increase website traffic and build brand awareness. Lauren’s passion for small businesses and content creation is what brought her to Privy, but her enthusiasm and love of good beer and all things Justin Timberlake are what make her the perfect fit for our team.

Recent posts

🕒 3 minute read

6 Takeaways from Black Friday Cyber Monday 2019

There was so much build up to Black Friday and Cyber Monday, but now it’s come and go...

By on Dec 06, 2019
🕒 4 minute read

The Peejamas Story: How 3 Simple Campaigns Generated $100,000 in 7 Months

It’s no secret that being a parent to a toddler is a hard job. You’re literally tryin...

By on Dec 03, 2019
🕒 9 minute read

10 Last Minute Marketing Tips for Black Friday and Cyber Monday

Big box stores may have had their holiday planning all complete by July, but we know ...

By on Nov 22, 2019
🕒 16 minute read

The Best Shopify Stores Use These 10 Key Strategies for Growth

More than a million merchants are using Shopify to sell their products. But what does...

By on Nov 11, 2019
🕒 4 minute read

6 Upsell Tactics to Increase Your Average Order Value

Your ultimate goal for your ecommerce store is to sell more of your awesome products,...

By on Aug 27, 2019
🕒 2 minute read

Geotargeting: Meeting Customers Where They Are to Boost Conversion

Have you heard of the phrase “meeting customers where they are?” Although the phrase ...

By on Aug 19, 2019
🕒 15 minute read

Influencer Marketing: 10 Examples to Inspire Your Social Media Strategy


By on Aug 12, 2019
🕒 2 minute read

How to Convert More of Your Paid Traffic [Video]


By on Aug 05, 2019
🕒 1 minute read

How to Reduce Shopping Cart Abandonment [Video]


By on Jul 30, 2019
🕒 7 minute read

15 Best Shopify Apps to Grow Your Ecommerce Store In 2020

Running a Shopify business is by no means an easy feat. From attracting customers, to...

By on Jul 16, 2019
🕒 3 minute read

How Urban Skin Rx Captures 200+ Emails Per Day

By on Jul 02, 2019
🕒 4 minute read

11 Insightful Email Marketing Statistics

Today's ecommerce marketers are using all kinds of channels - Instagram, Messenger, c...

By on Jun 11, 2019
🕒 5 minute read

What Are No-Form Campaigns and Why Do They Matter?

Capturing emails is important. Like, really important.

By on May 10, 2019
🕒 6 minute read

10 Simple Instagram Ad Tips for Ecommerce

Adding a new marketing channel as a small business can feel pretty daunting. Thinking...

By on May 03, 2019
🕒 3 minute read

5 Automated Emails Your Ecommerce Store Needs to be Sending

Different apps, fads, and ways of communication may come and go. There’s a reason tha...

By on Apr 16, 2019
🕒 4 minute read

4 Alternatives to Traditional Advertising to Grow Your Ecommerce Store

As a marketer, I often take traditional advertising channels like Google, Facebook, I...

By on Mar 12, 2019
🕒 4 minute read

6 Onsite Campaign Ideas to Engage Returning Visitors in 2019

Since the New Year is all about being better versions of our prior year’s selves, we ...

onsite conversion ecommerce list growth By on Jan 14, 2019
🕒 6 minute read

7 Onsite Promotion Ideas to Capture and Engage New Visitors in 2019

Ahh, the New Year. Everyone is signing up for gym memberships, creating meal plans, b...

email marketing onsite conversion ecommerce list growth By on Jan 08, 2019
🕒 16 minute read

Ask Us Anything: Q&A With Privy

We know that the end of Q4 can be a super hectic time of year, so we wanted to give o...

By on Dec 20, 2018
🕒 3 minute read

5 Ways to Segment Your Shoppers' Onsite Experience This Holiday Season

The holiday season brings great things in abundance. Time with family, your aunt Shar...

audience targeting By on Nov 21, 2018
🕒 1 minute read

Shop Class 2018: Privy Is Going on Tour With Shopify


shopify By on Sep 10, 2018
🕒 2 minute read

Cart Abandonment: The Tiered Approach Top Ecommerce Brands Are Using

How to bring a "tiered" approach to cart abandonment. It is what some of the top eCom...

cart abandonment By on Aug 31, 2018
🕒 5 minute read

Implicit Data: 7 Ways to Customize the Online Shopping Experience


onsite conversion ecommerce list growth By on Aug 24, 2018
🕒 3 minute read

How to Customize the Path to Purchase Using Explicit Data

ecommerce list growth By on Aug 16, 2018
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