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Lauren Shepherd

Lauren is our Senior Marketing Manager. Coming all the way from Minnesota, she’s earned her spot on the east coast by working for companies like Brainshark and Teikametrics to create content and lead generation strategies that increase website traffic and build brand awareness. Lauren’s passion for small businesses and content creation is what brought her to Privy, but her enthusiasm and love of good beer and all things Justin Timberlake are what make her the perfect fit for our team.

Recent posts

6 Upsell Tactics to Increase Your Average Order Value

Your ultimate goal for your ecommerce store is to sell more of your awesome products,...

By on Aug 27, 2019

Geotargeting: Meeting Customers Where They Are to Boost Conversion

Have you heard of the phrase “meeting customers where they are?” Although the phrase ...

By on Aug 19, 2019

Influencer Marketing: 10 Examples to Inspire Your Social Media Strategy


By on Aug 12, 2019

How to Convert More of Your Paid Traffic [Video]


By on Aug 05, 2019

How to Reduce Shopping Cart Abandonment [Video]


By on Jul 30, 2019

15 Shopify Apps to Grow Your Ecommerce Store

Running a Shopify business is by no means an easy feat. From attracting customers, to...

By on Jul 16, 2019

How Urban Skin Rx Captures 200+ Emails Per Day

By on Jul 02, 2019

11 Insightful Email Marketing Statistics

Today's ecommerce marketers are using all kinds of channels - Instagram, Messenger, c...

By on Jun 11, 2019

What Are No-Form Campaigns and Why Do They Matter?

Capturing emails is important. Like, really important.

By on May 10, 2019

10 Simple Instagram Ad Tips for Ecommerce

Adding a new marketing channel as a small business can feel pretty daunting. Thinking...

By on May 03, 2019

5 Automated Emails Your Ecommerce Store Needs to be Sending

Different apps, fads, and ways of communication may come and go. There’s a reason tha...

By on Apr 16, 2019

4 Alternatives to Traditional Advertising to Grow Your Ecommerce Store

As a marketer, I often take traditional advertising channels like Google, Facebook, I...

By on Mar 12, 2019

6 Onsite Campaign Ideas to Engage Returning Visitors in 2019

Since the New Year is all about being better versions of our prior year’s selves, we ...

onsite conversion ecommerce list growth By on Jan 14, 2019

7 Onsite Promotion Ideas to Capture and Engage New Visitors in 2019

Ahh, the New Year. Everyone is signing up for gym memberships, creating meal plans, b...

email marketing onsite conversion ecommerce list growth By on Jan 08, 2019

Ask Us Anything: Q&A With Privy

We know that the end of Q4 can be a super hectic time of year, so we wanted to give o...

By on Dec 20, 2018

5 Ways to Segment Your Shoppers' Onsite Experience This Holiday Season

The holiday season brings great things in abundance. Time with family, your aunt Shar...

audience targeting By on Nov 21, 2018

Shop Class 2018: Privy Is Going on Tour With Shopify


shopify By on Sep 10, 2018

Cart Abandonment: The Tiered Approach Top Ecommerce Brands Are Using

How to bring a "tiered" approach to cart abandonment. It is what some of the top eCom...

cart abandonment By on Aug 31, 2018

Implicit Data: 7 Ways to Customize the Online Shopping Experience


onsite conversion ecommerce list growth By on Aug 24, 2018

How to Customize the Path to Purchase Using Explicit Data

ecommerce list growth By on Aug 16, 2018

Cart Abandonment: Save More Carts With This Simple Recipe

cart abandonment By on Aug 06, 2018

New Data on Shopping Cart Abandonment [Video]


cart abandonment By on Jul 24, 2018

Privy and Zaius: Engineering the Repeat Purchase in Ecommerce

Today's online shopper has an endless amount of options. A simple Google search for '...

list growth By on Jul 17, 2018

Marketing Heroes: How Zutano Doubled Their Email Open Rates

    Each and every one of our customers are our heroes. But every once in a while, we...

cart abandonment Case Studies a/b testing ecommerce list growth By on Jun 25, 2018

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