Insights, observations, and stories from the front lines of ecommerce and online marketing

[New Feature] AB test your hearts out ðŸ”¬

These days, marketing is all about flexibility. Ease of design, Code free deployment, and experimentation.

Exploring your curiosity around what might convert better should be fun, quick and painless.

With the new AB testing framework from Privy, setting up automated split tests has never been easier. You can now pin the red button against the blue button, the snarky copy against the boring copy and any other variants you can imagine.

 Variant 1  Variant 2
Variant 1                                                                      Variant 2

As long as you know what you'd like to vary, Privy will handle the math, and report on which variant won the test. You'll be able to easily understand how each variant impacts conversions, and merge the winning variant at the end of your experiment.

How To's, product

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