Academy Level 3-Section 4

Six Conversion Tests Worth Running

Whether you are running A/B tests or sequential campaigns, there are a number of campaign elements worth testing to figure out what works best for your site. The six below are just examples of common tests you can try right away. By continually testing variations of your campaigns, you can optimize them even further.

1. Trigger timing: For example, test whether a 10-second time-based trigger converts at a higher rate than 30-second time-based trigger.

 


 

2. Display type: For example, test whether a pop up converts at a higher rate than a flyout for your mobile visitors.



 

3. Offer: For example, test whether free shipping on orders of $50 or less converts at a higher rate than a 10% discount.



 

4. Headline: For example, test whether a straightforward headline converts at a higher rate than a light-hearted one.



 

5. Button color: For example, test whether a blue submit button converts at a higher rate than a red submit button.



 

6. Background Image: For example, test whether using a background image converts at a higher rate than a plain color background



 

Whether you start with one of these tests or something completely different, it's a great idea to map them out for the next few months so you're always learning and improving your site.


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