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The Ecommerce Marketing Blog

The #1 resource for small and growing ecommerce brands

Introducing Order Follow-Up Emails

By Evelyn Hartz
1 minute read

Today, we’re excited to launch a new feature to our email product: order follow-up emails!


For those of you who don’t already know, Privy has an email product available to customers called Privy Automate. With Privy’s email product, small business owners and ecommerce marketers can already send:

  • Newsletters to your subscribers about special offers and updates.
  • Abandoned cart emails to any known shopper who leaves your site with an item still in their cart.
  • Coupon reminder emails for shoppers who have signed up for your email list but not yet made a purchase.

Now, with order follow-up emails, you can deliver branded, customizable emails after a customer makes a purchase to send an order confirmation, say “thank you,” ask for a review or recommend similar products.

OFU_Review Request
For greater customization, trigger order follow-up emails to send based on the number of hours since the purchase was made or a shopper’s minimum and maximum cart value.

Order follow-up emails are a fantastic way to turn one-time shoppers into loyal customers and brand promoters. As we all know, it’s usually our best customers who make multiple purchases from our website and go tell their friends about it!

If you’re already on Privy’s Automate plan and a BigCommerce or Shopify user, order follow-up emails are live in your account! Simply navigate to “Order Follow-up Emails” under the Emails tab. If you're not using our email product, you can give it a spin for only $24/month. 

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