Finding the kind of content that resonates with your audience takes a lot of trial and error.

...and isn’t necessarily intuitive.

So when Fred Perrotta, Co-founder & CEO of Tortuga Backpacks, a brand geared toward millennial travelers, started a blog for the brand, he wasn’t sure exactly what he should be writing about.

So he just started to try a bunch of things.

And eventually struck gold with a topic he never would have expected: packing guides for specific destinations.

And if you take one look at their blog, you’ll see a ton of examples. Packing guides for Mexico, Morocco, Portland, if you’re going, they probably have a list for you.

So we asked Fred to share some of his content secrets to help you get to that first million and beyond.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

On this episode, you’ll learn:

• The book that inspired their business.
• How their content strategy drives traffic and purchases.
• How you can use products that aren’t selling as part of a welcome offer.
• Why you need to focus on 1-2 channels.

• [2:27] Lessons from The 4-Hour Workweek.
• [9:31] What moved the needle for more repeatable sales.
• [11:23] Why they publish who their ideal customer is.
• [15:15] How their marketing team has changed over time.
• [17:03] Driving repeat purchases for a product that’s built to last.
• [24:41] What their content and email strategy looks like.
• [26:44] How to plug your product in content.
• [29:58] Advice for scaling to your first million in sales.

• Fred Perrotta on Twitter
• Tortuga Backpacks
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home