It sounds real nice on paper: create products that people want, set up a store on Shopify, and boom. You can sell stuff online too!
But for 99% of entrepreneurs and small businesses in ecommerce, launching that store is not enough today. Because in addition to your store, there are millions of other ecommerce stores out there. And on top of that, there’s a nearly infinite number of ways to reach potential customers. You could use pop-ups, email, text messaging, video, blogging, Facebook, Instagram, LinkedIn, YouTube, TikTok, influencers, events, direct mail, and more.
Sure, it’s easier than ever to launch an online store. But it’s harder than ever to cut through the noise to bring the right people *to* your store and get them to buy your stuff, tell their friends, and come back again and again.
And that’s where marketing comes in. Today, people buy from brands they know and trust, and marketing is the thing that helps people, well -- know you and trust you. It’s through marketing that you can cut through the noise, build a brand, and create real relationships with customers so that when they are ready to buy, guess whose store they are going to visit? Yours. And when they have a great experience, guess who they are going to tell their friends about? You.
Now look, marketing isn’t a new idea. And for most small businesses and entrepreneurs, the challenge isn’t understanding the value of marketing, it’s figuring out what the heck to do and where to start, especially with limited resources. But that’s where I come in (hey by the way, I’m Dave, and I’m the Chief Marketing Officer at Privy). As the host of our new Ecommerce Marketing Show, my mission is to help you become an expert in ecommerce marketing so you can sell more stuff, grow your business, and live the life that you want. Each week I’ll be bringing you interviews with leaders from top ecommerce brands, lessons learned from the 400,000+ businesses using Privy today, and marketing tips and tricks you can steal ASAP.
In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond.