The Ultimate Black Friday Calendar
Everything ecommerce brands need to crush this holiday season.
The #1 thing you need to prep for BFCM and beyond.
You'll get an in-depth guide with specific dates to pay attention to and advice to keep you on track and have a record-breaking holiday season.
Why do you need the calendar? 👉
A sneak peek of what you get with The Ultimate Black Friday Calendar. Spoiler: Everything you need to bring in sales September through December.
Google Calendar with reminders
Weekly emails so you never forget what to do when
In-depth guide and checklist to keep you on track
Podcast episodes and a library of how-to videos
Never forget what's next.
With a full Google Calendar you can add to your account and weekly reminder emails, you'll get constant coaching to help you prepare for Black Friday and beyond.
So you never miss a step this holiday season.
Stay On Track With Our BFCM Checklist
Stay on top of everything that needs to get done leading up to BFCM and beyond with this month-by-month checklist. So you can stay laser-focused on what really matters. Having your best holiday season ever.
SeptemberLay the foundation for BFCM success.
Focus on email and SMS list growth
Start sending regular emails and texts
Set your goals for BFCM
Plan the dates and holidays you're going to focus on
Come up with your offer(s)
OctoberPrep your site, emails and texts to bring in serious sales.
Segment your audience
Plan your email and SMS schedule
Prep your holiday images
Test your checkout flow
Test your site on mobile
NovemberLast-minute prep work you can’t skip.
Finalize shipping deadlines
Prep your onsite campaigns
Tease your offer(s)
Update your onsite campaigns
Be prepared to respond ASAP
Turn off BFCM-specific campaigns
DecemberThe final countdown is on.
Share holiday gift ideas
Send a shipping deadline reminder
Send a gift card offer
Send a post-holiday offer