<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1360553&amp;fmt=gif">

Black Friday Cyber Monday
BFCM 2023

All the resources you need to make BFCM 2023 your best one yet.

Use Privy this Black Friday

Cyber Weekend Begins In:

  • days
  • Hours
  • Minutes
  • Seconds

Are you ready for the busiest time of the year?

The numbers don't lie. Last Black Friday Cyber Monday was historic for Shopify stores, and this year will be no different.
 
As an ecommerce business owner, you know the success of your BFCM campaigns doesn't happen overnight. Which means you'll need to prepare your offers, emails, and texts well in advance.
 
To make sure your prep goes as smooth as possible, we created this page as the only resource you'll need this BFCM to crush your holiday sales goals.

 

THE BEST PREP STARTS WITH A PLAN.
Ultimate BFCM 2023 Calendar
Get our 28-page holiday marketing playbook (with examples) and weekly email reminders to ensure you never miss a step this holiday season.

Sun
Mon
Tues
Wed
Thurs
Fri
Sat
November
packages
Tue, Nov 07 Holiday
Tease your offer(s) for BFCM
Start getting your audience excited!
9-september-labor
Sat, Nov 11 Holiday
Veterans Day
If you sell to pet owners, treat this as your 2nd Black Friday!
popups-1
Mon, Nov 20 Holiday
Update your onsite campaigns
Pause your existing displays and turn on your BFCM specific ones.
11-november-thanksgiving
Thu, Nov 23 Holiday
Thanksgiving
If you sell to pet owners, treat this as your 2nd Black Friday!
messages
Fri, Nov 24 Holiday
Be prepared to respond ASAP
Get ready for questions from shoppers and answer them quickly.
packages
Sat, Nov 25 Holiday
Monitor inventory
messages
Mon, Nov 27 Holiday
Show off your Cyber Monday deals
messages
Tue, Nov 28 Holiday
Lean into Giving Tuesday
stats
Wed, Nov 29 Holiday
Turn off BFCM-specific campaigns
Turn off your BFCM campaigns and turn on your evergreen ones.
29
30
31
01
02
03
04
05
06
07
Tease your offer(s) for BFCM
packages
Tue, Nov 07 Holiday
Tease your offer(s) for BFCM
Start getting your audience excited!
08
09
10
11
Veterans Day
9-september-labor
Sat, Nov 11 Holiday
Veterans Day
If you sell to pet owners, treat this as your 2nd Black Friday!
12
13
14
15
16
17
18
19
20
Update your onsite campaigns
popups-1
Mon, Nov 20 Holiday
Update your onsite campaigns
Pause your existing displays and turn on your BFCM specific ones.
21
22
23
Thanksgiving
11-november-thanksgiving
Thu, Nov 23 Holiday
Thanksgiving
If you sell to pet owners, treat this as your 2nd Black Friday!
24
Be prepared to respond ASAP
messages
Fri, Nov 24 Holiday
Be prepared to respond ASAP
Get ready for questions from shoppers and answer them quickly.
25
Monitor inventory
packages
Sat, Nov 25 Holiday
Monitor inventory
26
27
Show off your Cyber Monday deals
messages
Mon, Nov 27 Holiday
Show off your Cyber Monday deals
28
Lean into Giving Tuesday
messages
Tue, Nov 28 Holiday
Lean into Giving Tuesday
29
Turn off BFCM-specific campaigns
stats
Wed, Nov 29 Holiday
Turn off BFCM-specific campaigns
Turn off your BFCM campaigns and turn on your evergreen ones.
30
01
02
December
12-december-hanukkah
Thu, Dec 07 Holiday
Hanukkah Begins
shipping
Thu, Dec 14 Holiday
Free Shipping Day
Fri, Dec 15 Holiday
Hanukkah Ends
If you sell to pet owners, treat this as your 2nd Black Friday!
12-december-general
Thu, Dec 21 Holiday
First Day of Winter
If you sell to pet owners, treat this as your 2nd Black Friday!
12-december-christmas
Sun, Dec 24 Holiday
Christmas Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
12-december-christmas
Mon, Dec 25 Holiday
Christmas
12-december-general
Tue, Dec 26 Holiday
Kwanzaa
12-december-boxing-day
Tue, Dec 26 Holiday
Boxing Day
12-december-candle-day
Sun, Dec 31 Holiday
New Year’s Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
26
27
28
29
30
01
02
03
04
05
06
07
Hanukkah Begins
12-december-hanukkah
Thu, Dec 07 Holiday
Hanukkah Begins
08
09
10
11
12
13
14
Free Shipping Day
shipping
Thu, Dec 14 Holiday
Free Shipping Day
15
Hanukkah Ends
Fri, Dec 15 Holiday
Hanukkah Ends
If you sell to pet owners, treat this as your 2nd Black Friday!
16
17
18
19
20
21
First Day of Winter
12-december-general
Thu, Dec 21 Holiday
First Day of Winter
If you sell to pet owners, treat this as your 2nd Black Friday!
22
23
24
Christmas Eve
12-december-christmas
Sun, Dec 24 Holiday
Christmas Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
25
Christmas
12-december-christmas
Mon, Dec 25 Holiday
Christmas
26
Kwanzaa
12-december-general
Tue, Dec 26 Holiday
Kwanzaa
Boxing Day
12-december-boxing-day
Tue, Dec 26 Holiday
Boxing Day
27
28
29
30
31
New Year’s Eve
12-december-candle-day
Sun, Dec 31 Holiday
New Year’s Eve
If you sell to pet owners, treat this as your 2nd Black Friday!
01
02
03
04
05
06
August
bfcm
Fri, Aug 11 Holiday
Focus on list growth
Start growing your list growth. Because the more emails and phone numbers you have, the more revenue you'll bring in this BFCM.
messages
Thu, Aug 17 Holiday
Start sending regular emails and texts
Warm up your subscribers and get them used to hearing from your brand (not just about offers!)
stats
Wed, Aug 23 Holiday
Set your goals for BFCM
Take the time to think about what you want to accomplish this holiday season.
bfcm
Mon, Aug 28 Holiday
Plan which holidays you’re going to lean into
Obviously the most important upcoming holiday is Black Friday. But there are also a ton of other holidays you can lean into during this time (keep navigating on the calendar to find them!)
popups-1
Thu, Aug 31 Holiday
Come up with your offer(s)
Decide what you want your offer to be throughout BFCM (and if you want to offer anything special to key segments).
30
31
01
02
03
04
05
06
07
08
09
10
11
Focus on list growth
bfcm
Fri, Aug 11 Holiday
Focus on list growth
Start growing your list growth. Because the more emails and phone numbers you have, the more revenue you'll bring in this BFCM.
12
13
14
15
16
17
Start sending regular emails and texts
messages
Thu, Aug 17 Holiday
Start sending regular emails and texts
Warm up your subscribers and get them used to hearing from your brand (not just about offers!)
18
19
20
21
22
23
Set your goals for BFCM
stats
Wed, Aug 23 Holiday
Set your goals for BFCM
Take the time to think about what you want to accomplish this holiday season.
24
25
26
27
28
Plan which holidays you’re going to lean into
bfcm
Mon, Aug 28 Holiday
Plan which holidays you’re going to lean into
Obviously the most important upcoming holiday is Black Friday. But there are also a ton of other holidays you can lean into during this time (keep navigating on the calendar to find them!)
29
30
31
Come up with your offer(s)
popups-1
Thu, Aug 31 Holiday
Come up with your offer(s)
Decide what you want your offer to be throughout BFCM (and if you want to offer anything special to key segments).
01
02
September
9-september-labor
Mon, Sep 04 Holiday
Labor Day
stats
Wed, Sep 06 Holiday
Segment your audience
The more relevant your messaging is, the better performance will be. But it doesn't have to be so complicated. We recommend getting started with a special offer for VIPs.
messages
Tue, Sep 12 Holiday
Plan your email and SMS schedule
Map out your email & SMS schedule for the next 2 months.
packages
Fri, Sep 22 Holiday
Prep your holiday images
9-september-fall
Sat, Sep 23 Holiday
First Day of Fall
popups-1
Wed, Sep 27 Holiday
Test your checkout flow
Make sure everything's operating smoothly!
27
28
29
30
31
01
02
03
04
Labor Day
9-september-labor
Mon, Sep 04 Holiday
Labor Day
05
06
Segment your audience
stats
Wed, Sep 06 Holiday
Segment your audience
The more relevant your messaging is, the better performance will be. But it doesn't have to be so complicated. We recommend getting started with a special offer for VIPs.
07
08
09
10
11
12
Plan your email and SMS schedule
messages
Tue, Sep 12 Holiday
Plan your email and SMS schedule
Map out your email & SMS schedule for the next 2 months.
13
14
15
16
17
18
19
20
21
22
Prep your holiday images
packages
Fri, Sep 22 Holiday
Prep your holiday images
23
First Day of Fall
9-september-fall
Sat, Sep 23 Holiday
First Day of Fall
24
25
26
27
Test your checkout flow
popups-1
Wed, Sep 27 Holiday
Test your checkout flow
Make sure everything's operating smoothly!
28
29
30
October
messages
Tue, Oct 03 Holiday
Test your site on mobile
Make sure everything's operating smoothly!
shipping
Thu, Oct 12 Holiday
Finalize shipping deadlines
Be sure to get ahead on this!
popups-1
Mon, Oct 16 Holiday
Prep your onsite campaigns
Create BFCM specific displays and popups to match your offer(s).
messages
Wed, Oct 25 Holiday
Prep your emails and texts
Start writing and designing your marketing messages.
popups-1
Tue, Oct 31 Holiday
Final push for list growth
10-october-halloween
Tue, Oct 31
Halloween
01
02
03
Test your site on mobile
messages
Tue, Oct 03 Holiday
Test your site on mobile
Make sure everything's operating smoothly!
04
05
06
07
08
09
10
11
12
Finalize shipping deadlines
shipping
Thu, Oct 12 Holiday
Finalize shipping deadlines
Be sure to get ahead on this!
13
14
15
16
Prep your onsite campaigns
popups-1
Mon, Oct 16 Holiday
Prep your onsite campaigns
Create BFCM specific displays and popups to match your offer(s).
17
18
19
20
21
22
23
24
25
Prep your emails and texts
messages
Wed, Oct 25 Holiday
Prep your emails and texts
Start writing and designing your marketing messages.
26
27
28
29
30
31
Final push for list growth
popups-1
Tue, Oct 31 Holiday
Final push for list growth
Halloween
10-october-halloween
Tue, Oct 31
Halloween
01
02
03
04

Our calendar will guide you through...

Growing your lists

Convert your store traffic into mailable contacts with welcome popups, spin-to-win wheels, cart savers, and other list growth methods before BFCM.

Planning your offers

Plan your BFCM offers ahead of time. Promote them to your email or SMS lists + VIP customers leading up to the holiday shopping season.

Scheduling your sales

Schedule your holiday sales emails and promotions. Automate your welcome emails, abandoned cart emails, and abandoned cart texts.

Get the calendar and sign up for reminders:

Make this your best holiday season yet.

 

BFCM Swipe File Edition

Get 100+ examples to inspire your planning

email-swipe
Black Friday Emails
Get Inspired
popup-swipe
Black Friday Popups
Get Inspired
text-swipe
Black Friday Texts
Get Inspired
small-business-saturday
Small Business Saturday
Get Inspired
giving-tuesday
Giving Tuesday
Get Inspired
CLICK-TO-COPY SMS TEMPLATES

Need even more inspiration??

 
Browse through over 70 SMS templates that you can copy directly to your clipboard with just one click.
 
 
 
 
 

 

Bite-sized podcast episodes


Ecommerce Marketing School just hit 1 MILLION DOWNLOADS!!!

Get ready for an entire season dedicated to Black Friday Cyber Monday.

Val and her guest professors will walk through everything you need to do (with expert learnings) to make this your best Black Friday yet.

Until then, listen along to the most recent episodes of Summer School:

Joe Vela headshot
Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603
Listen Now
Connor Rolain headshot
The Secret To A Winning BFCM Offer (How To Test All Year Long) #602
Listen Now
Jess Chan headshot
How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601
Listen Now

 

Easy-to-read blog articles

Read in-depth strategies and examples to try out this BFCM.

View all posts
BFCM
9 Proven Ways To Grow Your Email And SMS Lists Before BFCM The more contacts you have, the more revenue you’ll bring in with every email and text you send. That’s why list growth is especially important before Black Friday. Try these 9 proven tactics to grow your email and SMS lists ASAP.
BFCM
Boost Cyber Monday Sales With These 60 Email Subject Lines Looking for email subject line ideas for your Cyber Monday campaigns? Here are 60 you can steal to boost sales and crush the holiday.
BFCM
8 Must-Try Black Friday Cyber Monday Email Marketing Tactics (With Examples) Email marketing drives serious sales for ecommerce brands year round, but especially during the Black Friday Cyber Monday rush. Try these 8 foolproof email marketing tactics this BFCM.

 

On-demand tutorials

Watch more on the Privy YouTube Channel

youtube-1
How to grow your list ahead of BFCM
Watch Now
youtube-2
Warming up your audience leading up to BFCM
Watch Now
youtube-3
Setting your Black Friday goals
Watch Now

Drive results with Privy this Black Friday

Prep the right way before Cyber Weekend. Get your first campaign live in minutes.