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Privy Email & SMS Segmentation

Deepen your customer relationships with user-friendly segmentation

Pinpoint customers based on their shopping behavior and interests with simple yet powerful segmentation tools. Send ultra-relevant messages that keep them coming back.


Your marketing made smarter with segmentation

Drive more revenue

Segmented emails and texts outperform other marketing messages. Send ultra-relevant campaigns based on shopping activity, browsing behavior, geolocation and more.

Personalize your marketing

Target different audiences to increase lifetime spend, reach your VIPs, and boost engagement with messages your contacts will actually want to open.

No code needed

Whether it’s your first time building a segment or you’re a marketing pro, our segment builder is both simple to use and highly effective. Choose from a variety of filters to narrow down your contact list.

Target customers how you want, when you want

Make personalization your brand's superpower. Want to target your most valuable customers with exclusive offers? Or want to re-engage one-time buyers and bring them back to your site? Divide your list into hyper-focused audiences with segmentation that lets you deep dive into your customers’ shopping behavior.

With powerful customer data and flexible conditions, you can target segments like:

  • VIP customers with high order counts or lifetime spend
  • Product-specific audiences
  • Unengaged customers
  • Shoppers who opted out of Mother’s Day emails
  • Shoppers based outside of the United States



No effort needed with Privy's Smart Segments

Use our Smart Segments as your ultimate segmentation shortcut. These dynamic pre-built segments automatically populate based on your contacts’ purchase history and email engagement. Win more sales, deepen customer loyalty and boost engagement all with the click of a button.

Commonly used ecommerce segments right at your fingertips including:

  • Engaged Contacts
  • Unengaged Contacts
  • Current Customers
  • Potential Customers

Seamlessly share information between Privy + Shopify

Our deep integration with Shopify unlocks robust targeting potential. Automatically sync data that reflects your customers’ interactions with your Shopify store to Privy. Put that data to work with flexible conditions in our segment builder.

Leverage Shopify data directly in Privy like:

  • Product purchase history
  • Shopify Collection purchase history
  • Shopify Tags applied to your contacts
  • Your customers’ order counts

Build super-specific segments

Shopping activity

Segment based on your customers’ history with your store. Target shoppers based on their cart value, product purchase history, order count, lifetime spend and more.

Custom attributes

Easily organize contacts with tags for an extra layer of personalization. Filter your contacts according to any custom fields included in your signup displays.

Email engagement

Reach the contacts who are most likely to take action on your marketing messages. Offer special incentives to reactivate contacts who haven’t engaged with your brand recently.

See how it all works in 40 seconds

Make segmentation a pillar of your marketing

Easily reuse your custom segments again and again across your email and SMS campaigns, and know exactly how many contacts you’re sending to each time. Your segments will automatically update over time. Once you have them, you can quickly access your segments when it comes time to send highly effective emails and texts.

Need tips on segmentation?
We've got you covered.

Email Segmentation: A Beginner’s Guide for Ecommerce Brands

If segmentation is new to you, it's normal to have a lot of questions. We'll answer those questions and more in this post, but let's start with the basics.

6 Ways To Use Privy’s Smart Segment For Engaged Contacts

Chances are, you have a list of engaged contacts who consistently open and interact with your messages. Here are 6 types of emails that are perfect for the most engaged members of your email list.

Ecommerce Marketing

8 Ways To Use Shopify Collections For Your Campaigns And Automations

Simple, customizable segments means more personalized marketing, better shopping experiences and, ultimately, more sales for your store.