Over the past few weeks, the team shipped a number of improvements focused on faster workflows, more powerful targeting, and simplifying your work. From flow building to email creation, here’s what’s new!

What’s New

Improved Product Picker

Adding Shopify products to email campaigns and flows is now easier than ever. Our new Product Picker is faster, more intuitive, and includes search. You can select multiple products at once, choose specific variants...,

• Faster and simpler - includes search, filters products on the fly, shows up to 10 products at once
• Improved reliability across browsers. Works seamlessly on Chrome, Safari, Edge, and Firefox, among other browsers

Split Flow Conditions (Now more powerful)

Flows just got smarter. You can now split flows using a wider range of customer and behavioral criteria, helping you deliver more relevant messages automatically.

New split conditions include:

• Order Count
• Lifetime Spend
• Account Created Date
• Custom Fields
• Country
• SMS delivery properties

These additional conditions give you more precision when personalizing flows based on who your customers are and how they engage.

Saved Blocks in Email Editor

Design once, reuse everywhere. You can now save blocks from any email you create and use them in other emails. For example, if you want to use the same footer in every email - create it once, save it as a block, and then drag your new Footer into every email you create.

• Save commonly used sections (headers, footers, promos, etc.)
• Reuse blocks across emails without rebuilding layouts

This update makes it easier to stay on-brand while moving faster.

Over the past two weeks, the team has shipped and advanced a number of projects to help you better target loyal customers, recover more revenue from visitors, and design higher-converting emails with less effort. Here’s what’s new and what’s coming soon.

What’s New:

Yotpo Loyalty Integration is live!

You can now connect Yotpo directly from the Integrations page to keep key loyalty data in sync with Privy.

• Sync attributes like points balance, points earned, total spend, total purchases, perks redeemed, VIP tier, and more
• Segment customers by loyalty status, engagement, or spend to send more relevant campaigns
• Identify high-value members, at-risk customers, and upcoming point expirations for targeted outreach

Product Block Improvements

The new product block in our email editor has been released to all merchants, making it easier to showcase products beautifully across inboxes.

• Fully responsive layouts across major email clients, including Gmail and mobile
• Fixes for multi-product migration and variant search edge cases
• Improved slider UI so shoppers can browse more products smoothly in a single block

Product Block Design Controls

Alongside the new product block rollout, additional design controls are now available so you can better match your brand.

• New settings for product images to customize borders and corner rounding
• New button/CTA element with several customization options, so you can drive clicks more clearly from every product grid
• More predictable rendering across email clients while giving you finer control over how each product appears

We’ve been hard at work rolling out new features, product enhancements, and performance improvements to help you build stronger customer relationships and automate your marketing with confidence. Here’s what’s new and what’s coming soon.

What's New

Drag & Drop Flow Building

You can now easily drag and drop steps inside draft Flows, making it faster and more intuitive to build, reorganize, and clone automated journeys.

Updated Sign Up & Sign In Experience

We’ve refreshed the design of our authentication pages for a smoother onboarding experience, and improved HubSpot cookie tracking for more reliable analytics.

Flow Enhancements

• Split Flows by specific email or SMS events
• Access new Split Flow Filters for more precise automation logic
• Improved coupon handling inside Flows

UI & Usability Improvements

We’ve shipped dozens of updates to create a cleaner, faster, more predictable experience across Privy and Emotive, including:

• Flow events now visible directly inside each contact’s activity timeline
• Improved reliability for SMS–email linking and Liquid variables

Retroactive Contact Addition

You can now retroactively add contacts to eligible automations, helping ensure key audiences never miss important messaging.

We’ve launched several major improvements to help you send faster, convert more shoppers, and manage your marketing with ease — just in time for peak holiday growth.

Faster Broadcast Sends (up to 50% faster!)

We’ve supercharged our broadcast delivery system:

• Messages now start sending almost instantly
• Up to 50% faster timezone-based sends for large lists
• Better reliability and performance during high-volume campaigns

This means your audience hears from you exactly when it matters most — and you see results faster.

Email + SMS Together in One Flow

Now you can build email and SMS in the same automation:

• Create seamless customer journeys
• Boost engagement with the right channel at the right time
• Improve conversion rates with unified messaging

This is now live and available in every account — jump in and try it!

Enhanced Subscriber Profiles

You can now view Profile Properties directly inside a subscriber’s profile:

• See purchase and engagement details at a glance
• Better understand your customers
• Build stronger, more personalized campaigns

Smarter insights = better marketing decisions.

New SamCart Integration

We’ve expanded our commerce compatibility!
Emotive now integrates with SamCart, unlocking:

• New store types we can help convert and automate
• Better lifecycle marketing for SamCart-powered brands

Rolling out wider access soon

Improved Tools for Growth

Behind the scenes, we’ve made upgrades that make Privy + Emotive:

• More stable
• More scalable
• Faster across the board

You get better performance — especially during busy sending periods like BFCM.

What’s New

• Email + SMS are now in the same flow!
• Flow Reporting in Flow Editor — now you can access detailed attribution stats and and behavior stats directly in your editor.

Improvements

• Color-coded icons in the Flow Editor make it easier to see what’s happening when you zoom out.
• Split flow lines now use distinct colors for “Yes” and “No” branches, improving clarity at a glance.
• You can now see what percentage of customers take each branch in a split path.
• The Flows index reporting table now displays email and SMS breakdowns on hover for quicker insight.
• Added new toggles to easily turn flow node stats and node previews on or off.

Bug Fixes

Flows

• We fixed an issue where coupons didn’t sync properly across nodes.
• We corrected the email preview alignment when users are zooming out in Flow Editor.
• We fixed issue causing incorrect email data when nodes did not have campaigns.
• We corrected open rate inaccuracies for Flow Email Campaigns.

Dashboard

• Fixed a performance issue causing slower load times in isolated incidents.

Merchants can now easily add emojis to their SMS campaigns and flows. A new emoji icon button has been added just below the SMS editor. Clicking it opens a popup selector where merchants can browse and insert emojis directly into their message text.

Impact

• Flow SMS Nodes – add emojis to automated flow messages for more personalized customer engagement.
• SMS Campaigns – enrich campaign messaging with emojis to drive higher attention and engagement rates.

Access

Available to all merchants immediately—no setup required.

Enjoy the same powerful personalization you get with our new email Flows — now extended to Abandoned Cart text messages.

Launch your Abandoned Cart SMS Flow today.

Here is some of the key functionality:

Quiet Hours Management: When a customer enters the flow during quiet hours, the SMS will be automatically paused and delivered during the next active period for that customer's timezone.

SMS Credits: If a merchant runs out of SMS credits, the flow remains active but text messages will not be sent until credits are replenished.

Full SMS Campaign Features: The SMS node includes all features available in SMS Campaigns, including:

• Image attachments
• vCard integration
• Liquid variables support

For more details, view the Help Center article here.

Now, beyond just Segments + Tags, you can split your automated Flows based on whether a contact has purchased, opened, or clicked messages within the Flow.

Build your Split Flow today! Add link.

Merchants can use advanced targeting rules to fine-tune when and where on-site messages appear. With Smart Triggers, you can combine conditions like exit intent, scroll depth, referring URLs, UTM parameters, and specific page views to deliver the right message to the right visitor at the perfect moment.

Privy Flows is a new visual marketing automation platform that replaces the previous Privy Automations tool. Designed specifically for ecommerce use cases, Privy Flows allows merchants to trigger emails and SMSbased on customer actions such as signups, cart abandonment, purchases, fulfillment and more. Some of the highlights include:

• A new intuitive, visual Flows experience that lets you connect triggers, delays, conditions, and messages into seamless, automated customer journeys.
• Combine Email and SMS messages in the same Flow for truly personalized omnichannel marketing
• Trigger Filters give you precise control over who enters a Flow, using conditions like segment membership, sign-up source, tags, purchase history, and more
• Flows support conditional splits based on actions and properties like clicks, opens, opt-in method and source, segments, tags, and cart or product activity.
• Deep ecommerce integrations let you tap into product catalogs, order history, and on-site engagement