Flow UX Improvements, Smarter Splits, and Retroactive Audiences

Rearrange or clone steps inside a draft Flow by dragging them where you want. Building and reorganizing automations is faster and a lot more intuitive.

Smarter Flow Splits

Branch Flows on the signals that matter most.

  • Split on specific email or SMS events
  • New Split Flow filters for more precise conditional logic
  • Improved coupon handling inside Flow branches

Retroactively Add Contacts to Flows

Eligible contacts can now be added to an automation after it's already running, so qualifying audiences don't miss important messages.