Privy Flows is a new visual marketing automation platform that replaces the previous Privy Automations tool. Designed specifically for ecommerce use cases, Privy Flows allows merchants to trigger emails and SMSbased on customer actions such as signups, cart abandonment, purchases, fulfillment and more. Some of the highlights include:
- A new intuitive, visual Flows experience that lets you connect triggers, delays, conditions, and messages into seamless, automated customer journeys.
- Combine Email and SMS messages in the same Flow for truly personalized omnichannel marketing
- Trigger Filters give you precise control over who enters a Flow, using conditions like segment membership, sign-up source, tags, purchase history, and more
- Flows support conditional splits based on actions and properties like clicks, opens, opt-in method and source, segments, tags, and cart or product activity.
- Deep ecommerce integrations let you tap into product catalogs, order history, and on-site engagement