Release Notes V1.2

New in Emotive + Privy

We’ve launched several major improvements to help you send faster, convert more shoppers, and manage your marketing with ease — just in time for peak holiday growth.

Faster Broadcast Sends (up to 50% faster!)

We’ve supercharged our broadcast delivery system:

  • Messages now start sending almost instantly
  • Up to 50% faster timezone-based sends for large lists
  • Better reliability and performance during high-volume campaigns

This means your audience hears from you exactly when it matters most — and you see results faster.

Email + SMS Together in One Flow

Now you can build email and SMS in the same automation:

  • Create seamless customer journeys
  • Boost engagement with the right channel at the right time
  • Improve conversion rates with unified messaging

This is now live and available in every account — jump in and try it!

Enhanced Subscriber Profiles

You can now view Profile Properties directly inside a subscriber’s profile:

  • See purchase and engagement details at a glance
  • Better understand your customers
  • Build stronger, more personalized campaigns

Smarter insights = better marketing decisions.

New SamCart Integration

We’ve expanded our commerce compatibility!
Emotive now integrates with SamCart, unlocking:

  • New store types we can help convert and automate
  • Better lifecycle marketing for SamCart-powered brands

Rolling out wider access soon

Improved Tools for Growth

Behind the scenes, we’ve made upgrades that make Privy + Emotive:

  • More stable
  • More scalable
  • Faster across the board

You get better performance — especially during busy sending periods like BFCM.