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    Nik Sharma’s Playbook For Launching A DTC Brand

    By Lauren Hall
    3 minute read

    NikSharma_BlogGraphic_1Nik Sharma has helped launch DTC darling brands like Haus and Brightland.

    And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.

    Let’s face it. 

    The man knows how to make a splash with a launch. (By the way, he’s only 23...)

    Find out how he tests new brand ideas with as little as $300.

    And the four channels he always recommends brands learn from the very beginning.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • How Nik tests brand ideas.
    • How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
    • The 4 channels every brand needs to focus on.
    • Nik’s favorite brands for everything from website design to social media.

    What to listen for:

    • [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
    • [4:43] What it takes to get legacy retail brands set up to sell online.
    • [6:35] The importance of amazing creative.
    • [12:45] How to test a new brand idea with $300.
    • [18:47] How Nik thinks about attribution.
    • [20:13] Biggest mistake with attribution.
    • [21:14] How he got started in DTC.
    • [28:53] How he works with his clients.
    • [32:32] The 4 channels you need to master.
    • [33:49] Who to copy for SMS.
    • [35:06] Who to copy for email.
    • [35:59] Who crushes organic social.
    • [36:59] Best in the YouTube game.
    • [37:49] Best partnerships.
    • [41:43] Best websites.
    • [43:03] Who does a good job with influencers.

    Links to love👇👇

    Topics: Expertise

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