Nik Sharma’s Playbook For Launching A DTC Brand
Nik Sharma is known as 'the DTC guy.' He's helped big-time ecommerce brands like Haus and Brightland launch successful businesses. Here's his playbook.
Written by Lauren Hall
Nik Sharma has helped launch DTC darling brands like Haus and Brightland.
And his team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian.
Let’s face it.
The man knows how to make a splash with a launch. (By the way, he’s only 23...)
Find out how he tests new brand ideas with as little as $300.
And the four channels he always recommends brands learn from the very beginning.
You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.
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On this episode, you’ll learn:
- How Nik tests brand ideas.
- How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
- The 4 channels every brand needs to focus on.
- Nik’s favorite brands for everything from website design to social media.
What to listen for:
- [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
- [4:43] What it takes to get legacy retail brands set up to sell online.
- [6:35] The importance of amazing creative.
- [12:45] How to test a new brand idea with $300.
- [18:47] How Nik thinks about attribution.
- [20:13] Biggest mistake with attribution.
- [21:14] How he got started in DTC.
- [28:53] How he works with his clients.
- [32:32] The 4 channels you need to master.
- [33:49] Who to copy for SMS.
- [35:06] Who to copy for email.
- [35:59] Who crushes organic social.
- [36:59] Best in the YouTube game.
- [37:49] Best partnerships.
- [41:43] Best websites.
- [43:03] Who does a good job with influencers.
Links to love👇👇
- Nik’s cell: 917-905-2340
- Sharma Brands
- Nik Sharma on Twitter
- Dave Gerhardt on Twitter
- The Ecommerce Marketing Show Home
- JUDY
- Empathy Wines
- Hydrant
- Not Pot
- Magic Spoon
- Resident Home
- Grubhub
- Postmates x Infatuation
- Louis Vuitton x Supreme
- Virgil Abloh x Cha Cha Matcha
- SeatGeek x David Dobrik
- Cha Cha Matcha
- Twice Toothpaste
- Hello Fresh
Writen by Lauren Hall
Lauren is a Brand Marketing Associate at Privy. She's the brains behind all things content. When she's offline, she's obsessing over her Bernedoodle pup, Monster, and plotting ways to being a full-time Vermonter ASAP.
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