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Don't just assume you should cut back on ad spend and ditch email
If you're trying to conserve budget, pull back on the ads that aren't converting as well and try to double down on what's working. Don't just cut your ad spend across the board. This isn't the first time we've heard of brands having incredible success with ads right now.
And don't forget about email! Just make sure you're using it in a way that will resonate with your customers and prospects. I love that CROSSNET is focusing on the people who have already purchased right now. It builds trust and fosters a sense of community that's especially important right now.
If you can strike the right balance between these two aspects of your business, who knows - maybe you'll start to have record sales days, too.
Have a story about how you're making changes on the fly to get through these times? I'd love to hear from you. Send your story to firstname.lastname@example.org.