Why BigCommerce Brands Are Switching to Privy for Email, SMS and Popups

Most BigCommerce brands that switch to Privy want the same three things: email, SMS and popups in one place, a tool that works with their store data, and pricing that makes sense for their business. Privy installs on the platform with no code and starts at $30 a month.

Many email tools were built for other ecommerce platforms first, and their BigCommerce integrations often sync contacts but not orders, carts or products. Without that data, a tool can’t show which emails drove sales or trigger automations like abandoned cart, post-purchase and winback.

10 reasons BigCommerce brands switch to Privy

1. They get a white-glove migration and a team that stays with them

We’re here to make your migration easy. Privy’s team connects your store, imports your contacts, rebuilds your flows, emails and popups, and confirms orders are flowing in, so you don’t have to learn a new platform under deadline or start from scratch. After launch, you keep working with our team on strategy and support, with real people to turn to when something looks off or you want a second opinion on what to try next.

2. They stop paying for contacts they can’t email

Privy charges only for mailable contacts, with unlimited sends and no annual contract. Unsubscribed and bounced contacts don’t add to your bill as your list grows, and you can email as often as your strategy calls for without paying per send. In a recent comparison, a brand paying about $3,000 a month for email would pay $1,440 on Privy for the same list.

3. They can ask AI about their results with Privy’s MCP

Privy’s MCP connects your account to Claude or ChatGPT, so you can ask about email, SMS and popup performance in plain English and skip building reports. Rather than sifting through data, ask things like “Which flows are potentially misconfigured?” or “Group my flows by trigger and list common Privy triggers I’m not using,” and get a personalized strategy built on your own results, not generic best practices.

4. Their order data finally flows in

Privy connects directly to your store, so the data other tools miss is there from day one. You can see which campaigns and flows actually drove sales, message past buyers differently from browsers, and recover revenue from shoppers who left at checkout.

5. They switch on their own timeline

Flows, emails and popups can be built as drafts and turned on when the calendar allows, so no one has to switch mid-season. Your current tool keeps running while Privy is set up, and you choose the cutover date, so there’s no gap in welcome emails or cart recovery.

6. SMS sits next to email, with simple pricing

Every plan includes 250 SMS credits a month, and you can add more as you grow. Because texts and emails share one subscriber list, you can build flows that send an email first and a text later, A/B test your texts, and see results for both channels in one place.

7. They can segment the way their catalog is organized

Segments can target any product, variant or category, however deep the catalog goes. That means you can send a new-arrivals email only to people who bought from that category, or a reorder reminder to customers of one product, instead of emailing everyone.

8. They get one set of revenue numbers

Privy reports email, SMS and popups together, so the same order isn’t counted twice, using an attribution window you choose. You get one trustworthy figure for what each channel contributed, which makes it easier to decide where to spend your time and budget.

9. Their emails go out from their own domain

Privy sends from your authenticated domain, so emails come from your brand rather than a shared address. Cleaning out inactive contacts before the first send keeps bounces and spam complaints low and protects your sender reputation from day one.

10. Their popups react to what’s in the cart

Popups, flyouts, bars and spin-to-win offers can be targeted by cart value or by the products and variants in a shopper’s cart. You can nudge someone who’s just under your free shipping threshold, or show a different offer to shoppers with high-value items, instead of the same popup for everyone.

Getting started with Privy on BigCommerce

Want to see what Privy would look like for your store? Book a call with our sales team to walk through your current setup, what your bill would be, and how we’d handle the migration for you.

Frequently asked questions

Does Privy work with BigCommerce?

Yes. Privy is available in the BigCommerce App Marketplace and installs without any theme edits.

Does Privy use my BigCommerce order data?

Yes. Your orders sync to Privy automatically, which powers revenue reporting and order-based flows.

Can Privy send SMS to my BigCommerce customers?

Yes. Privy sends text campaigns and automated texts to subscribers who have opted in.

How much does Privy cost?

Plans start at $30 a month for up to 1,500 mailable contacts, with unlimited email sends and 250 SMS credits. See the pricing page for current rates.

Can I use Privy with more than one BigCommerce store?

Yes. Each store connects to its own Privy account, and you can copy popups and templates between accounts.