You can now A/B test email campaigns in Privy. Choose A/B Test Email when you create a campaign, then build up to 5 variants. Pick your test metric, choose the duration of your test, then Privy selects the winning variant.
- Test subject line, preview text, coupon, or content design.
- Choose Click Rate or Order Rate as the winning metric, then set duration and what percentage of your audience sees each version.
- Easily compare versions side by side in campaign reporting, and see which contacts received which variant.
- Out of the box UTM reporting means your A/B tests show up cleanly in Google Analytics.