The Best Ecommerce SMS Marketing Examples We’ve Seen in 2025

Where’s your smartphone right now? It's probably within arm’s reach, and whether it’s a sound, vibration, or a nudge from your smartwatch, you receive a notification when a text message comes through. You’ve probably already sent or received several texts today, opting for a quick message rather than the hassle of a phone call.

It isn’t hard to imagine why SMS messaging is one of 2025’s most popular marketing strategies. SMS open rates are as high as 98%, and response rates can reach 45%. SMS is effective, too, with 75% of consumers saying they made a purchase because of SMS marketing ().

We rounded up the top SMS marketing campaigns that unlock the power of text messaging. Our examples will inspire you and help you make the most of your SMS marketing efforts.

Nike’s Notify Me Campaign

Every consumer has experienced the heartbreak of clicking on one of their fav brands’ products only to find that killjoy of ecommerce announcements: “Out of stock.” And shoe shoppers, who buy based on shoe size in addition to style and color, may find themselves out of luck just because they’re a size 8.

Nike responded to the common frustration with their “Notify Me” campaign. Users provide their personal information, including shoe size, and receive notifications whenever their favorite products are available. The initiative brought in “as much as 400% more revenue compared to other efforts,” according to Amanda Lathrop, Nike’s Digital Brand Program Manager.

Why it worked:

• Took the burden off consumers to check the website.
• Notifications allowed for quick and easy purchase.
• The campaign extended beyond out-of-stock items to also include new and limited-edition products.

H&M’s Tailor-Made SMS Campaigns

H&M, known for a robust & multi-faceted marketing approach, uses SMS seamlessly with the brand’s other marketing channels. The fashion brand uses every marketing tool available, but can bring it all together with strong, on-point brand visuals and messaging. SMS fits flawlessly with H&M’s marketing ethos.

Consumers have an opportunity to sign up for SMS with nearly every interaction, from banner ads to influencer promos. But H&M’s loyalty program is where its SMS campaign really soars.

Through SMS messaging, consumers enrolled in H&M’s loyalty program can enjoy:

• 10% introductory discount
• Free shipping
• Event invites
• Exclusive events
• Birthday perks
• Exclusive pricing

Why it works:

• The loyalty program is super-simple and easy to understand.
• SMS messaging is personalized based on the recipient’s preferences and browsing history.
• H&M uses highly targeted demographics, including GPS-induced triggers.
• SMS messaging tied with a loyalty program prioritizes customer relationships.

SKIMS’ Visually Rich SMS

Who says text messages have to be only text? Images and GIFs are perfect helpers for SMS marketing success.

And SKIMS, stylish athleisure wear for the gym and everyday errands, has extra inspo for incorporating images into its SMS campaigns. Its co-founder, Kim Kardashian, lends her fame by modeling SKIMS latest releases.

And while not everyone has Kim’s spacious walk-in closet for a backdrop, mixing images with your SMS messaging works for several reasons.

• Grabs attention and is memorable
• Creates instant emotional connection
• Creates a branding opportunity
• Boosts engagement and click-through

Show Me Your Mumu & the Art of Being Casual

The best SMS messaging captures the brand’s voice and feels authentic. Show Me Your Mumu, the California-based clothing line specializing in relaxed, bohemian styles, nails it with breezy, personable SMS messages.

From the “We’ll text ya!” sign-up box to the “Welcome babe!” greeting message, Show Me Your Mumu’s genuine and easy-going communications create instant connection.

Why it works:

• Differentiates texts with one-of-a-kind voice
• Elicits feel-good emotions
• Breaks through consumers’ natural cynicism

Alo Yoga Makes SMS the Star of the Show

Many brands focus most of their marketing on targeted emails, while treating SMS messages as something like a sidekick. But for many brands, SMS messaging is becoming the star marketing tool.

Alo Yoga is turning to SMS messaging for the bulk of its direct marketing communications, ever since using SMS for Black Friday and Cyber Monday increased sales by a whopping $360,000 in sales. The luxury athletic apparel retailer was convinced. Alo Yoga redirected marketing dollars from email to SMS.

Why it works:

• Users open text messages almost immediately — email isn’t as urgent as it once was.
• Text messages stand out — users tend to receive fewer text messages than emails.
• Messaging apps don’t filter SMS messages — most email clients send marketing emails to the “Promotions” or “Spam” folders.

Get Creative With SMS Marketing

These real-world SMS examples prove that texting doesn’t have to be boring.

Nike took advantage of the immediate nature of SMS by sending notifications when customers’ favorite items became available. A quick click was all it took to make the purchase they were waiting for.

H&M mastered the art of cohesive branding and uses SMS seamlessly to complement all its marketing efforts. And SMS is the ideal vehicle for its simple and easy-to-use loyalty program.

SKIM goes beyond simple text to send eye-catching visuals that are on-brand and inspire users to click through, while Show Me Your Mumu uses text to elevate its brand voice.

And Alo Yoga could see early on that SMS is one of e-commerce’s most effective marketing strategies. It focused its marketing investment on SMS and saw sales soar.

Let Privy help you unlock the power of SMS marketing just like the big brands. Our intuitive platform lets you reach customers on their terms with brilliant email or SMS. And with our segmenting tools and analytics, you can see your success in solid data.