Beauty and skincare shoppers are fiercely loyal. Whether it’s a best-selling serum, a specific shade of foundation, or a hard-to-find ingredient combo, when something sells out, it’s personal. So, when will that must-have product finally come back? That’s your moment to shine.

A well-timed back-in-stock email taps into real demand, creates urgency, and drives immediate sales. Below, we’ll break down why these emails work so well for beauty brands, offer templates you can copy today, and share tips to make them even more powerful.

Why Back-in-Stock Emails Matter for Beauty & Skincare Brands

Beauty products tend to sell out quickly, especially when they go viral, appear in a GRWM TikTok, or drop as limited-edition releases. Your customers are often waiting (not-so-patiently) for their shade, their serum, or their favorite scent to make a comeback. And they’ll act fast the second it does.

Back-in-stock emails are your ticket to converting those “notify me when available” clicks into real sales. The product’s already proven it’s in demand. Your email just needs to deliver the news and nudge them to act before it’s gone again.

Back-in-Stock Email Templates You Can Use

Here are three email formats you can copy and paste, tweak for your brand, and automate in Privy:

Example 1 – Short & Urgent Email

Subject line: It’s back! Your beauty favorite just restocked

Body copy: Good news, [First Name]—the item you wanted is available again:

[Product Image]

These tend to sell out fast. Grab yours before it’s gone.

[Shop Now]

When to use it: Perfect for fast-selling, viral products with a history of selling out in hours or days.

Example 2 – Benefit-Focused Email

Subject line: Your routine upgrade is finally back

Body copy: Hi [First Name],

The product you were waiting for is officially restocked:

[Product Image]

If you’ve been looking to boost hydration, brighten your skin, or complete your routine, now’s the perfect time.

[Get Yours]

When to use it: Ideal for products where benefits drive the sale. Think skincare with targeted results or “hero” ingredients.

Example 3 – Shade or Variant Restock Email

Subject line: Your shade is back in stock

Body copy: Hey [First Name],Your selected shade/variant is available again:

[Product Image]

These restocks don’t last long. Add it to your routine today.

[Shop Your Shade]

When to use it: Use this for products with variants: makeup shades, tinted moisturizers, fragrances, or any SKU with options.

Best Practices for Back-in-Stock Emails

Want your restock emails to convert even better? Here are some quick wins:

• Highlight the exact product the shopper viewed or signed up for
• Use urgency without being spammy (“This won’t last long” > “OMG it’s selling out!!!”)
• For skincare, include benefits or results to reinforce value
• Mention sellout history if it’s common (“Last drop sold out in 48 hours”)

Quick tips:

• Use lifestyle images showing texture, finish, or application
• Test subject lines with “It’s back!” or “Now in stock” to drive opens
• Add a variant selector button if applicable (especially for makeup or skincare)

How to Send Back-in-Stock Emails with Privy

Privy’s Back-in-Stock Email Automation makes the process painless. Just select the product you want to monitor, customize the email content with your own branding and tone, and let Privy handle the rest.

When inventory comes back, Privy automatically sends your email to customers who opted in, so you don’t miss the moment.

Start your 15-day free trial with Privy.

FAQs about Back-in-Stock Emails for Beauty & Skincare Brands

Why do these emails perform so well for beauty brands?

Because beauty shoppers are hyper-loyal. They’re often attached to specific ingredients, textures, or shades. When their go-to product comes back, they don’t want to wait. They want to check out.

Should I mention why the product sold out?

Yes, if it adds urgency. Maybe it went viral, maybe it was a limited run, or maybe it just flew off the shelves last season. That context builds credibility and excitement.

How much urgency is too much?

Keep it honest. You don’t want to cry “sold out soon!” every time, but if stock is actually limited, say so.

Should I include reviews or before-and-after photos?

Absolutely, especially for skincare. Real results = real motivation.