Overview
Every brand gets the same BFCM advice. The brands that win are asking better questions about their own data.
With the new Privy and Stay AI MCPs, you can ask AI assistants like Claude about your campaigns, customers, and subscribers, and get answers pulled from your own data.
In this 45-minute live session, Alex Persson (CEO, Privy) and Gina Perrelli (CEO, Stay AI) will use BFCM as a live example to show how each MCP helps you build a personalized marketing strategy, and how the same approach works all year, from first signup to loyal subscriber.
What you'll learn
- What an MCP is, and why connecting your store data to AI changes how you plan
- The questions to ask the Privy MCP to see which campaigns, flows, and segments are working, and where to focus next
- How to use the Stay AI MCP to understand retention, churn, and the lifetime value of promo-acquired subscribers
- How to apply the same approach year-round, from product launches to everyday campaigns
What to expect
- Why MCPs matter: your store data, now inside your AI assistant
- A live look at the Privy MCP, building a personalized BFCM marketing strategy
- A live look at the Stay AI MCP, picking up after the purchase with retention, churn, and LTV
- How to use MCPs to plan year-round, and how to get started
- Live Q&A with both CEOs
Attend live for a chance to win
Join us live for a chance to win a $1,000 Visa gift card. Kick off your own BFCM shopping!