If you’re selling online, you’re no stranger to offering discount codes as a way to welcome and sell new customers or grow your email list. According to Shopify, almost one in five sales online last year were completed using a discount code and Shopify merchants with an active discount code were eight times more likely to make a sale.

At Privy, we see every day how offering special discounts or free shipping can make a huge difference in driving conversion. But prior to now, the work of creating a discount and using it in an on-site pop-up or other display took a lot of back and forth that was annoying, time consuming, and error prone.  

Well, not anymore!

Now any Privy user with a Shopify store can create discounts right from within the Privy campaign creation process.

How-to Create a Shopify Discount Code in Privy

Creating Shopify discount codes to use in your Privy campaigns is easier and faster than ever.  

To create a Master Coupon Code, a single discount that is distributed to everyone who participates in your campaign, just go to the behavior section within any Privy campaign, click on Master coupon codes, select Shopify as your source and Master Coupon as your type, then build your discount using the options below. When you hit “save” the discount will be ready for use in your Privy campaign and in your Shopify store.

If you’re on our Commerce or higher plans, you can use this same approach to create Unique Coupon codes. That means when someone fills out a form that entitles them to a discount, a new code is dynamically generated and delivered on the thank you page and/or in an autoresponder email that will be live in your Shopify Store.

Discount Options

It only takes a minute or two to create a new discount. Below are all of the choices you’ll need to make.

1. Choose a Coupon Type:

• Master Coupon: Use one code for all signups

• Unique Coupon: Deliver codes that are unique to each signup

2. Discount Type

There are three types of discounts available to choose from:

• Fixed amount: Deduct a dollar amount from the order.

  • Does this apply to the whole order or each product?

  • Is there a minimum order value that this applies to?

• Percentage: Deduct a flat percentage from the order.

  • Does this apply to the whole order or each product?

  • Is there a minimum order value that this applies to?

• Free Shipping:

  • Do you want a minimum order value for the free shipping offer to be valid?

  • Do you want a maximum shipping price for the free shipping offer to be valid?

3. Scheduling
You can control the dates within which the coupon is valid or set it to never expire.

• Starts at: When do you want this coupon code to begin to be valid?

• Coupon expiration date: Do you want to have an end date for when the code can be used?

It’s really that easy. Now as you create targeted campaigns based on Page URL, Cart Value, and more you can easily create and use Shopify discounts specific to those audiences.

Not sure what type of offer to go with? This article can help you think it through.