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Your Complete Black Friday Playbook — Built for Growth.

Proven tactics, tips, and templates to help you turn browsers into buyers this BFCM.

You’ve got the calendar — now get the strategy.

The 2025 BFCM Playbook is your tactical guide to capturing every click, subscriber, and sale this holiday season.

Inside, you’ll learn how to:

  • Grow your audience early with list-building strategies that convert.
  • Choose irresistible offers and build hype before launch.
  • Send winning emails — with 40+ proven subject lines and daily send recommendations.
  • Leverage SMS to drive urgency, early access, and last-chance reminders.
  • Time your sends perfectly with data-backed scheduling insights.
  • Keep momentum through the holidays with gift guides, shipping tips, and end-of-year campaigns.

This is the exact playbook Privy’s top merchants use to dominate BFCM and crush their Q4 goals