Fitness apparel shoppers often browse on mobile while comparing colors, fits, and performance features.

SMS is the perfect channel to remind them quickly before they move on—especially when they’re shopping for high-demand leggings, training shorts, or compression gear.

Why Abandoned Cart SMS Matters for Fitness Apparel Brands

Fitness shoppers tend to make fast decisions when the right fit or style is available. SMS lets you:

• Reach them instantly before sizes sell out
• Highlight performance features or fit reminders
• Bring them back with a single tap
• Recover impulse-driven gym wear purchases

Mobile-first shoppers respond especially well to simple, direct reminders.

Abandoned Cart SMS Templates You Can Use

Example 1 – Short & Direct SMS

Text: Hey [First Name], you left your new fitness gear behind.

Grab it before your size sells out → [Link]

When to use:

• High-demand inventory
• Bestsellers like leggings, joggers, sports bras

Example 2 – Fit & Performance Reminder SMS

Text: Still thinking about your workout gear? 💪 The items in your cart are built for comfort + performance.

Finish your order: [Link]

When to use:

• Technical fabrics
• Performance apparel shoppers

Example 3 – Incentive-Driven SMS

Text: A little motivation for you… Use code FIT10 for 10% off the gear in your cart.

Shop now: [Link]

When to use:

• First-time customers
• Price-sensitive categories

Best Practices for Abandoned Cart SMS

• Keep messages under 150 characters for clarity.
• Add subtle urgency tied to size availability—fitness apparel sells out quickly.
• Use one clear link back to the cart.
• Send within 30–60 minutes of abandonment for best performance.

Quick tips

• Avoid overusing emojis; one fitness-relevant emoji works well.
• Highlight fit benefits like “squat-proof,” “4-way stretch,” or “sweat-wicking.”
• Test whether free shipping or a small discount converts better.

How to Send Abandoned Cart SMS with Privy

With Privy SMS, fitness apparel brands can automatically send cart reminders at the perfect moment. Customize your message, add your cart link, and recover more sales with minimal effort. Start your 15-day free trial.

FAQs about Abandoned Cart SMS

Why do fitness apparel customers abandon carts?

• Unsure about sizing or fabric feel
• Comparing fits (compression vs. relaxed)
• Saving items for later or waiting for restocks

Should I mention fit or performance in the SMS?
Yes. Fitness shoppers care deeply about comfort, stretch, and breathability.

Do discount codes help for fitness apparel?
They often do—especially for leggings, sets, or higher-priced technical gear.

Is SMS effective for selling sets or matching outfits?
Very. SMS is great for nudging shoppers to complete a full training outfit they were building.