Beauty and skincare customers often abandon carts while researching ingredients, comparing routines, or searching for reviews.

A quick SMS reminder can bring them back before they forget what they were shopping for.

Why Abandoned Cart SMS Matters for Beauty & Skincare Brands

SMS reaches shoppers instantly, which is ideal for beauty customers who browse on mobile and make fast purchase decisions.

A short message with a clear link back to their cart can drastically increase recovery rates.

Abandoned Cart SMS Templates You Can Use

Example 1 – Short & Direct SMS

Text: Hey [First Name], you left something glowing in your cart.

Complete your order here: [Link]

When to use: Ideal for customers who browse on mobile and need a quick nudge.

Example 2 – Supportive SMS

Text: Hi [First Name], your beauty picks are still in your cart. Need help with ingredients or skin type?

Finish your order here: [Link]

When to use: Great for brands focused on education or personalized support.

Example 3 – Incentive-Driven SMS

Text: A little treat for you, [First Name]! Use code GLOW10 for 10% off the items in your cart.

Shop now: [Link]

When to use: Best for converting new shoppers and boosting first-time purchases.

Best Practices for Abandoned Cart SMS

• Keep messages under 160 characters.
• Include one clear link back to the cart.
• Send SMS 30–60 minutes after abandonment for best results.
• Always confirm SMS opt-in to remain compliant.

Quick tips

• Use a friendly brand voice.
• Avoid long URLs—use short links.
• Test whether incentives increase returns or reduce margins.

How to Send Abandoned Cart SMS with Privy

Privy SMS makes it simple to automate abandoned cart reminders. Customize your message, add your cart link, and send at the perfect time to recover more sales. Start your 15-day free trial.

FAQs about Abandoned Cart SMS

How fast should I send an abandoned cart SMS?
Within 30–60 minutes.

Should I offer a discount?
Only if needed. Many beauty shoppers convert with a simple reminder.

What’s the ideal SMS length?
Short, friendly, and action-focused—ideally under 150 characters.