Fitness apparel shoppers often browse multiple styles, colors, and fits before making a decision.

Whether they’re comparing leggings for compression, checking size guides for shorts, or debating between performance tops, abandoned carts are common.

A well-timed email helps bring them back to complete their purchase.

Why Abandoned Cart Emails Matter for Fitness Apparel Brands

Customers shopping for gym or training apparel have specific needs—comfort, durability, fabric weight, breathability, and performance features. An abandoned cart email helps you:

• Remind shoppers of the style or fit they were excited about
• Address concerns around sizing, stretch, or performance
• Encourage them to complete their workout wardrobe
• Offer an incentive or reassurance that tips the scale

Fitness apparel buyers respond strongly to fit guidance, color imagery, and performance descriptions.

Abandoned Cart Email Templates You Can Use

Example 1 – Short & Direct Email

Subject line: Still thinking about your new gear?

Body:
Hey [First Name], you left these behind: [Product Image]

Your new fitness gear is waiting—grab it before it sells out.

[Complete Your Purchase]

When to use:

• Frequent shoppers who simply forgot to complete checkout
• High-demand styles (e.g., bestselling leggings, performance shorts)

Example 2 – Fit & Performance Reassurance Email

Subject line: We saved your cart (and your perfect fit)

Body:
Hi [First Name], Looks like you were eyeing these: [Product Image]

Whether you're lifting, training, or running, this gear is built for performance.

If you need help with sizing, stretch, or fabric feel, we’re here to help.

[Return to Cart]

When to use:

• Fitness shoppers prioritizing fabric performance or fit
• Brands offering technical materials (compression, sweat-wicking, 4-way stretch)

Example 3 – Incentive-Driven Email

Subject line: A little push to finish your order 💪

Body:
Hey [First Name], Good news—your items are still in stock.

Here’s 10% off to complete your new fitness fit.

Use code: FINISH10

[Shop Now]

When to use:

• New visitors
• Competitive categories (leggings, sports bras, gym sets)

Best Practices for Abandoned Cart Emails

• Include key product imagery—fitness apparel is highly visual.
• Reassure customers about sizing, fit, and comfort.
• Offer clear CTAs like “Complete Your Set” or “Finish Your Order.”
• Send follow-ups within 24 hours for best results.

Quick tips

• Highlight benefits like sweat-wicking, squat-proof fabric, or compression support.
• Use lifestyle images showing the gear in action.
• Test whether free shipping beats discount codes for conversion.

How to Send Abandoned Cart Emails with Privy

Privy makes it easy to recover abandoned carts with pre-built templates you can customize. Connect your store, choose your design, and start converting more shoppers—no coding required. Start your 15-day free trial.

FAQs about Abandoned Cart Emails

Why do shoppers abandon fitness apparel carts?

• Unsure about sizing or fit
• Comparing different fabric weights
• Debating colors or style combinations
• Waiting for a deal or incentive

What should I include in a fitness apparel cart email?

• Product photos from multiple angles
• Notes on fit (true to size, compression level, stretch)
• Performance details like moisture-wicking or squat-proof features

Do abandoned cart discounts work well for fitness apparel?
Yes. Fitness shoppers often buy multiple pieces, so even small incentives can increase conversion and AOV.

How many cart emails should a fitness apparel brand send?
2–3 strategically timed messages perform best for this vertical.