Beauty and skincare shoppers frequently abandon carts due to ingredient concerns, shade matching, and comparison shopping.

A strong abandoned cart email helps rebuild confidence and nudge customers back to checkout.

Below are templates made specifically for beauty and skincare ecommerce brands.

Why Abandoned Cart Emails Matter for Beauty & Skincare Brands

Shoppers often abandon carts because they’re unsure whether a product fits their skin type, routine, or goals. A well-crafted abandoned cart email can remind them what they loved, answer hesitations, and provide the encouragement needed to complete their order.

Abandoned Cart Email Templates You Can Use

Example 1 – Short & Direct Email

Subject line: Forgot something glowing?

Body: Hey [First Name], you left these behind: [Product Image]

Your cart is saved and ready whenever you are.

[Complete Your Order]

When to use: Simple and effective for frequent browsers.

Example 2 – Educational & Supportive Email

Subject line: We saved your skincare picks 🧴

Body: Hi [First Name], You left these items in your cart: [Product Image]

If you have questions about ingredients or how to build your routine, we’re here to help. Your cart is still waiting for you.

[Return to Cart]

When to use: Great for brands focused on education or personalized guidance.

Example 3 – Incentive-Driven Email

Subject line: A little treat to finish your routine ✨

Body: Hey [First Name], Good news—your selected products are still available. Here’s 10% off to help you complete your order.

Use code: GLOW10

[Shop Now]

When to use: Best for converting first-time shoppers or boosting competitive categories.

Best Practices for Abandoned Cart Emails

• Timing: Send your first email within 1–2 hours, then follow up within 24 hours.
• Frequency: Limit to 2–3 total reminders per cart.
• Personalization: Include product images, selected shades, and benefit highlights.
• Compliance: Include a visible unsubscribe link and avoid spam triggers.

Quick tips

• Keep subject lines under 50 characters.
• Use a single, clear CTA.
• Test whether educational content or incentives drive better recovery.
• Use brand visuals that match your online store.

How to Send Abandoned Cart Emails with Privy

Privy makes it easy to recover abandoned carts with pre-built templates you can customize. Connect your store, choose your design, and start converting more shoppers—no coding required. Start your 15-day free trial.

FAQs about Abandoned Cart Emails

How many abandoned cart emails should I send?
Two to three is ideal.

Do I need to offer a discount?
Not always. Beauty shoppers often respond well to education and reassurance.

What subject lines work best?
Short, friendly lines like “You left something behind” or “Your routine is almost ready.”