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The State of Shopify 2021 Report

The 14 Things Top Shopify Stores Need To Know To Grow In 2021 And Beyond (Plus Advice From 13 Experts).

Get the full report and start planning the rest of 2021 today

Nearly half a billion consumers bought from a Shopify store last year.

Shopify’s revenue was up 86%.

And entrepreneurs made their first sale every 28 seconds.

There’s never been a better time to be in the ecommerce industry.

...but that doesn’t mean it’s easy to grow your business.

That’s why we put together the State of Shopify Report. To give you
the playbook for growth in 2021 and beyond.

It’s 30-pages jam-packed with:

  • 7 trends you need to know about
  •  4 tips to help you increase conversion
  •  3 secrets to help you drive sales (and repeat purchases)
  •  Benchmarks to keep you on track
  • Advice from 13 experts

This report is jam-packed with insights that’ll help you grow faster in 2021

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The 7 ecommerce trends you need to know about

There’s no question. 2020 changed the ecommerce industry (and the way we shop) forever.

So we dug into data from Shopify and ShipBob to bring you 7 trends to know about in 2021 and beyond….

Here’s a quick preview of what we found:

  • The COVID-19 pandemic sped up (and shaped) the future of ecommerce.
  • Younger consumers are leading the charge in online shopping.
  • Consumers want to shop small.

And that’s just the beginning

The State of Shopify 2021 Report is a partnership between:


ShipBob is a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands


Turn your hard-earned sales into repeat customers by building brand loyalty with Smile.io.


Gorgias is the ecommerce helpdesk that turns your customer service into a profit center.


Collect photo reviews from your happy customers, strengthen your brand and boost sales with strong social proof.

Get the full report for FREE

Learn the 14 things that top Shopify stores need to know to grow in 2021 and beyond (plus advice from 13 experts).


How to drive sales (and repeat purchases) with channels YOU own

When it comes to the different marketing channels you have at your disposal, it has never been more important to build a direct relationship with your customers.

So if you’re not already doubling (and tripling) down on channels YOU own, it’s time to start.

That’s why we’re breaking down:

  1. The power of email marketing
  2. The rise of text marketing (and why you should be paying attention)
  3. The secret to turning your best customers into superfans

So you can drive first time purchases and keep your customers coming back again and again.

Want to know the 3 secrets for driving repeat purchases?

Insights from industry experts...

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"Don't forget to tell your brand story. People connect with stories"

Vivian Kay | Founder & CEO, KinkyCurlyYaki

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"There's so much magic (and revenue) you can unlock through email and text if you get in the habit early."

Ben Jabbawy | Founder & CEO, Privy

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"The honest truth? Customers LOVE supporting smaller brands, and you should be authentically you.

Kelly Vaughn | Founder & CEO, The Taproom

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"Say no to distractions, focus your resources, and nail the fundamentals. It will pay dividends as you grow."

Kurt Elster | Host,The Unofficial Shopify Podcast; CEO & Co-founder, Ethercycle

Additional insight from...

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Chase Diamond

Partner, Boundless Labs

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Kaleigh Moore

Ecommerce Writer

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Lucas Walker

Founder, Rolled Up

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Steve Chou

Founder, My Wife Quit Her Job

Savannah Sanchez

Founder, The Social Savannah

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Mandi Moshay

Director of Retention, Common Thread Collective

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Nik Sharma

CEO, Sharma Brands

Ezra Firestone

Co-founder & CEO, Boom! By Cindy Joseph

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Jason Wong

Managing Partner, Wonghaus Ventures

Get the full report for FREE

Learn the 14 things that top Shopify stores need to know to grow in 2021 and beyond (plus advice from 13 experts).