Exit Rate

Exit Rate measures the percentage of users who leave a website from a specific page, regardless of how many pages they viewed beforehand.

How Exit Rate Is Calculated

Exit Rate = Exits from a Page ÷ Total Pageviews × 100

This metric focuses on where sessions end, not how they begin.

Exit Rate vs. Bounce Rate

While often confused, these metrics differ:

• Exit Rate shows where users leave the site
• Bounce Rate shows sessions with only one pageview

A page can have a high exit rate without a high bounce rate.

Why Exit Rate Matters

Exit rate helps identify pages where users commonly drop off, such as:

• Checkout steps
• Pricing pages
• Forms or account pages

Analyzing exit rate can reveal friction points and opportunities for optimization.