Glossary - Ecommerce Platform
What is an E/Commerce Platform?
An eCommerce Platform is software used to build, manage, and operate an online store. It provides the core functionality required to sell products online, including product management, checkout, payments, and order fulfillment.
What an eCommerce Platform Includes
Most eCommerce platforms offer tools for:
- Managing products, pricing, and inventory
- Processing online payments
- Handling checkout and order management
- Managing customers and accounts
- Integrating with marketing, analytics, and fulfillment tools
Popular eCommerce Platforms
Common eCommerce platforms include:
- Shopify
- Magento (Adobe Commerce)
- WooCommerce
- BigCommerce
Each platform varies in flexibility, scalability, and ease of use.
Why eCommerce Platforms Matter
The eCommerce platform a business chooses affects:
- Site performance and reliability
- Conversion rates and checkout experience
- Integration with marketing and retention tools
- Ability to scale as the business grows
A strong platform enables faster experimentation and better customer experiences.