Cross-Sell

Cross-selling is the strategy of offering complementary or related products to customers based on what they are currently purchasing.

Why Cross-Selling Works

Cross-selling increases order value while improving the customer experience when recommendations are relevant.

Common Cross-Sell Examples

Examples include:

• Accessories paired with core products
• Extended warranties or protection plans
• Related items suggested post-purchase

Best Practices for Cross-Selling

Effective cross-selling should:

• Be relevant and helpful
• Avoid overwhelming customers
• Be timed appropriately during or after checkout

Examples of Cross-Selling

• Offering accessories with a main product
• Suggesting add-ons at checkout
• Recommending related items post-purchase

Cross-selling increases AOV while enhancing the customer experience when done thoughtfully.