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Cross-selling is the practice of recommending additional, complementary products to existing customers. This is a common practice in commerce as it exposes customers to products that they would likely purchase anyway.

An everyday example of cross-selling is fast food. McDonald’s is famous for asking customers, “Do you want fries with that?” at checkout. This is a classic cross-selling approach. Fries are an add-on or cherry-on-top to many of their meal choices, so it’s a really easy way to increase the amount customers are spending.

And it can be a straightforward way for you to increase your  average order value by offering customers complementary products to whatever they’re already purchasing.

Cross selling in ecommerce

Let's have a look at what Blume does on their site. When you add a skincare product to your cart, they suggest two other products you might also be interested in. 

Blume Cross-sell

Amazon is also famous for doing this. How often have you fallen for their ‘Frequently Bought Together’ suggestions?

Oui the People uses a really similar technique on their product pages. Each one has a ‘So many reasons to pair it with’ section that shows related products you might be interested in.

Oui the People Cross-sell

*Cross-selling gets confused a lot with upselling. Here’s what an upsell is. But this is a quick way to remember. Cross-selling is an offering with complementary products (both C’s, which makes things super easy) and upselling is, essentially, trading up for a better version of whatever you’re already purchasing. 

Cross-sell resources 

Here's a list of our favorite resources to level up your cross-sell game: