CRM (Customer Relationship Management)

A Customer Relationship Management (CRM) system helps businesses store, organize, and analyze customer data across the entire customer lifecycle.

What a CRM Is Used For

CRMs are used to:

• Centralize customer profiles
• Track interactions and purchase history
• Segment customers for targeted marketing
• Support sales and customer service teams

Why CRMs Are Important

CRMs help businesses deliver more personalized and consistent customer experiences. They also improve internal alignment across marketing, sales, and support.

CRM Integrations

Modern CRMs integrate with:

• E-commerce platforms
• Email and SMS marketing tools
• Analytics and support systems

These integrations power lifecycle marketing and long-term customer growth.