Conversion Rate (CVR) | Privy
What is Conversion Rate (CVR)
Definition
Conversion Rate is the percentage of visitors who complete a desired action, usually a purchase.
Detailed Explanation
Conversion rate is one of the most critical eCommerce metrics. Even small improvements can significantly increase revenue without additional traffic.
Formula:
Conversions ÷ Visitors × 100
Why It Matters in eCommerce
- Directly impacts revenue
- Measures site effectiveness
- Guides UX and marketing improvements
Example
If 1,000 visitors result in 30 purchases, the conversion rate is 3%.
Related Terms
A/B Testing, CRO, Funnel