Bounce Rate

Bounce Rate is the percentage of website visitors who leave after viewing only one page, without clicking, scrolling significantly, or taking any additional action.

How Bounce Rate Is Calculated

Bounce Rate = Single-Page Sessions ÷ Total Sessions × 100

A bounce occurs when a visitor lands on a page and exits without engaging further.

Why Bounce Rate Matters

Bounce rate is often used to evaluate:

• Landing page effectiveness
• Content relevance
• Ad traffic quality
• User experience

A high bounce rate may indicate slow load times, unclear messaging, poor mobile optimization, or a mismatch between the ad and landing page.

How to Improve Bounce Rate

Brands can reduce bounce rate by:

• Improving page speed
• Matching ad copy to landing page content
• Adding clear calls to action
• Personalizing content based on traffic source

Lifecycle email and SMS campaigns can help re-engage users who bounce without converting.