BOPIS (Buy Online, Pick Up In Store)

BOPIS (Buy Online, Pick Up In Store) is an omnichannel fulfillment method that allows customers to place orders online and collect them at a physical retail location.

How BOPIS Works

Customers place an order through an online store and select a nearby retail location for pickup. Once the order is ready, they receive a notification to collect it in-store.

Benefits of BOPIS

For retailers, BOPIS helps:

• Reduce shipping and fulfillment costs
• Drive in-store foot traffic
• Improve inventory utilization
• Speed up delivery timelines

For customers, BOPIS offers convenience, flexibility, and faster access to products.

BOPIS Best Practices

Successful BOPIS programs rely on:

• Accurate real-time inventory
• Clear pickup instructions
• Timely email or SMS notifications
• Dedicated in-store pickup processes

When executed well, BOPIS strengthens the connection between online and offline shopping experiences.