Why You Need “Owned” Channels Now More Than Ever (And How To Build Hype Ahead Of Your Next Product Launch)
Written by Lauren Hall
It’s never been more important to have channels you own completely, like your email and text lists.
You get to say whatever you want, whenever you want, however you want, and most importantly, it doesn't cost you more or less on any given day to share that message.
And if you really do it right, you’ll be able to project how much revenue you’ll bring in with every message you send.
That’s what Jeremy Horowitz can do.
And he has a ton of tips for using the channels you own to build hype way before you launch your next product.
So he shared a bunch of them on The Ecommerce Marketing Show this week
Writen by Lauren Hall
Lauren is a Brand Marketing Associate at Privy. She's the brains behind all things content. When she's offline, she's obsessing over her Bernedoodle pup, Monster, and plotting ways to being a full-time Vermonter ASAP.
You may also like to read
Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.
How to Reduce Your CAC by Optimizing Onsite Conversions
How small website tweaks lead to major savings on acquisition costs.
Agentic Commerce: How Smart Brands Are Learning in ChatGPT Now
ChatGPT is now shoppable. Here’s our take on what that means for small and medium-sized merchants.
AI-Powered Black Friday Marketing Strategies to Maximize Sales
Want to win Black Friday this year? AI could be the ace up your sleeve.