Why You Need “Owned” Channels Now More Than Ever (And How To Build Hype Ahead Of Your Next Product Launch)
Written by Lauren Hall
It’s never been more important to have channels you own completely, like your email and text lists.
You get to say whatever you want, whenever you want, however you want, and most importantly, it doesn't cost you more or less on any given day to share that message.
And if you really do it right, you’ll be able to project how much revenue you’ll bring in with every message you send.
That’s what Jeremy Horowitz can do.
And he has a ton of tips for using the channels you own to build hype way before you launch your next product.
So he shared a bunch of them on The Ecommerce Marketing Show this week
Writen by Lauren Hall
Lauren is a Brand Marketing Associate at Privy. She's the brains behind all things content. When she's offline, she's obsessing over her Bernedoodle pup, Monster, and plotting ways to being a full-time Vermonter ASAP.
You may also like to read
Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.
How to Grow Your Email and SMS List Faster (Without Discounts)
Emphasize brand value, exclusivity, and strong content instead of constant promos.
The Ultimate Guide to Ecommerce Welcome Emails (With Examples)
From first impressions to first purchases.
How to Keep Ecommerce Customers Engaged Post-Purchase
Build loyalty with thoughtful email/SMS sequences, education, and surprise perks.