Shopify Abandoned Cart Emails: 10 Real Examples That Convert (2025)
Written by Katie Samuelson
You’re Leaving Money on the Table
Every Shopify store loses sales to cart abandonment — but you don’t have to.
With the right abandoned cart emails, you can recover 10–20% of those lost checkouts on autopilot.
In this guide, we’ll show you:
- Why cart recovery emails work
- The ideal timing + structure
- 10 real-world abandoned cart email examples (with subject lines + CTAs)
- Templates you can copy today
Why Abandoned Cart Emails Matter
- 70% of carts are abandoned (on average)
- But emails recover up to 20% of them
- And they’re automated — meaning $$ while you sleep
When you send a smart cart recovery flow — with the right message, offer, and timing — you win back shoppers who were already this close to buying.
10 High-Converting Shopify Abandoned Cart Email Examples
Each example below includes:
- Subject line
- Hero copy
- CTA
- Why it works
1. The Simple Reminder
Subject: “Still thinking it over?”
Copy: Looks like you left something behind.Your cart is saved — but it won’t last forever.
CTA: “Return to Your Cart”
Why it works: No pressure. Just a nudge.
2. The Discount Incentive
Subject: “Here’s 10% off — just for you"
Copy: Complete your order in the next 12 hours and get 10% off.Don’t let this deal slip away.
CTA: “Claim My Discount”
Why it works: Adds urgency + value.
3. The Product-First Reminder
Subject: “Still eyeing this?”
Copy: You had [Product Image] in your cart.It’s one of our bestsellers — and it’s going fast.
CTA: “Get It Before It’s Gone”
Why it works: Uses visual + FOMO.
4. The Free Shipping Close
Subject: “We’ll cover shipping if you check out now”
Copy: Just for today: free shipping on your order.No codes, no catches.
CTA: “Unlock Free Shipping”
Why it works: Friction-free incentive.
5. The Social Proof Play
Subject: “500+ 5-star reviews can’t be wrong”
Copy: Join the hundreds of happy customers loving [Product]. Don’t just take our word for it.
CTA: “See Reviews → Complete Checkout”
Why it works: Builds trust.
6. The Personalized Reminder
Subject: “[First Name], don’t miss out on your cart”
Copy: We saved your cart just for you.Your [Product] is still waiting.
CTA: “Finish Your Order”
Why it works: Personalized = higher open rates.
7. The Scarcity Hook
Subject: “Only 2 left in stock!”
Copy: [Product] is almost gone. If you want it, don’t wait.Once it’s gone, it’s gone.
CTA: “Get It Now”
Why it works: Scarcity drives action.
8. The Split-Product Email
Subject: “Let’s review your cart”Copy:
You left these items in your cart: Jacket A Gloves B👟 Sneakers C Ready to finish up?
CTA: “Return to Cart”
Why it works: Reminds them of everything they wanted.
9. The Brand Personality Play
Subject: “Did our cart ghosts scare you off?”
Copy: No tricks here — just good deals and better products.Your cart’s still waiting.
CTA: “Ghostbuster Mode: ON”
Why it works: Memorable tone drives clicks.
10. The Final Countdown
Subject: “Cart expires in 2 hours ”
Copy: This is your last chance to grab your order. After that, the cart goes poof.
CTA: “Complete Checkout Now”
Why it works: Combines urgency + clarity.
Pro Tips for Higher Conversions
- Always include product image + price
- Test different subject lines (add emojis, name, urgency)
- Add social proof or FAQs to remove friction
- Try SMS backup (Privy supports email and SMS reminders)
- Don’t wait days — the first hour matters most
Writen by Katie Samuelson
Katie is the VP of Marketing at Privy.
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