Seasonal & Promotional Email Template for Clothing Brands
Written by Katie Samuelson
Every clothing brand knows that the right promotion at the right time can move inventory fast. Whether it’s Black Friday, back-to-school, or a mid-season refresh, seasonal and promotional emails are your chance to create excitement and urgency.
These campaigns aren’t just about discounts — they’re about positioning your brand as timely, stylish, and worth paying attention to. Below, you’ll find examples tailored for fashion retailers that help drive engagement during key shopping moments.
Why Seasonal Emails Matter for Clothing Brands
Shoppers expect fresh offers and style drops throughout the year. Seasonal and promotional campaigns help you:
- Highlight limited-time collections or holiday themes
- Clear out past-season inventory with urgency
- Drive spikes in sales during peak shopping periods
- Keep your brand top-of-mind throughout the year
Seasonal Email Templates You Can Use
Example 1 – Holiday Promotion
Subject line: Black Friday starts now 🖤 Body: Hi [First Name], Our biggest sale of the year is here. Take 30% off sitewide through Monday only.
Don’t wait — favorite styles sell out fast.
[Shop the Sale]
When to use: High-urgency holiday events like Black Friday, Cyber Monday, or Christmas.
Example 2 – Seasonal Refresh
Subject line: New season, new looks 🌸 Body: Hi [First Name], Spring has arrived, and so have our latest styles. Fresh colors, lighter fabrics, and outfits designed for brighter days.
Explore the collection today and get free shipping on your first order of the season.
[See the Collection]
When to use: Seasonal transitions like spring or fall launches.
Example 3 – Limited-Time Incentive
Subject line: 48 hours only: 20% off bestsellers Body: Hi [First Name], Your favorite styles, now for less. Take 20% off bestsellers, but only for the next 48 hours.
Once they’re gone, they’re gone.
[Shop Bestsellers]
When to use: Short promotions to clear inventory or spark urgency.
Best Practices for Seasonal Emails
Timing
Send early enough to get attention but not so early that shoppers aren’t ready. For holidays, launch campaigns 1–2 weeks in advance.
Frequency
Plan a short series: teaser, launch, and last-chance emails.
Personalization
Tailor offers to customer history (e.g., highlight dresses for those who bought spring collections before).
Compliance
Be transparent about sale deadlines and ensure opt-outs remain clear.
Quick tips:
- Use urgency in subject lines and copy
- Highlight season-specific collections or colors
- Balance offers with lifestyle visuals for impact
- Always include a clear CTA to shop
How to Send Seasonal Emails with Privy
With Privy, you can easily schedule promotional emails, add countdown timers, and use pre-built templates that fit seasonal events. Your campaigns will look polished and ready to convert.
Try Privy’s Seasonal Email Templates Free
Make every holiday and season count. Sign up for a free 15-day trial of Privy today and start sending seasonal and promotional emails that boost sales for your clothing brand. Start Free Trial → (https://dashboard.privy.com/users/sign_up)
FAQs about Seasonal Emails
How far in advance should I plan seasonal campaigns?
At least 4–6 weeks before major holidays, so you can schedule teasers, launches, and reminders.
Do I need to discount every time?
Not always. You can highlight new collections, limited releases, or free shipping instead.
What subject lines work best for promotions?
Urgent, time-sensitive lines like “Ends Tonight” or “48 Hours Only” consistently drive higher opens.
How many promotional emails should I send per event?
A sequence of 2–3 emails (teaser, launch, last chance) works best without overwhelming customers.
Writen by Katie Samuelson
Katie is the VP of Marketing at Privy.
You may also like to read
Learn how we responsibly build, test, and refine AI models and capabilities to ensure accuracy and domain relevancy.