Review Request Email Template for Clothing Brands
Written by Katie Samuelson
A purchase doesn’t end when the order arrives — it’s just the beginning of building long-term loyalty. For clothing brands, reviews are especially powerful. Shoppers rely on real feedback for details on fit, quality, and style. That makes a review request email one of the most important steps in your post-purchase journey.
When sent at the right time, review request emails not only gather valuable feedback but also encourage repeat shopping by keeping your brand top of mind. Below, you’ll find templates tailored to fashion retailers that help you get more reviews while maintaining your brand’s tone.
Why Review Request Emails Matter for Clothing Brands
Unlike other industries, fashion is deeply personal. Shoppers often want to know how clothes fit, feel, and hold up after wear. A strong review request email can:
- Build trust with authentic customer voices
- Highlight fit and style insights that product descriptions can’t capture
- Boost conversions by reducing purchase hesitation
- Encourage repeat purchases through ongoing engagement
Review Request Email Templates You Can Use
Example 1 – Simple & Direct Request
Subject line: How did we do? Body: Hi [First Name], Your opinion matters. Tell us what you think about your recent order and help other shoppers find their perfect fit.
[Leave a Review]
When to use: Best for straightforward, minimalist brands.
Example 2 – Friendly Community Approach
Subject line: Share your style with us 💬 Body: Hi [First Name], We’d love to see how you’re wearing your new look. Leave a review — and if you’re feeling bold, tag us on Instagram @brandname for a chance to be featured.
[Write a Review]
When to use: Perfect for brands building an engaged social community.
Example 3 – Review + Incentive
Subject line: A thank you for your feedback 🎁 Body: Hi [First Name], Your feedback helps us make better products. Share your thoughts and enjoy 10% off your next order as a thank you.
[Leave a Review]
When to use: Great for brands that want to encourage reviews quickly and reward loyalty.
Best Practices for Review Request Emails
Timing
Send review requests 7–10 days after delivery so customers have time to try their clothes.
Frequency
One request per order is standard. Consider a reminder if no review is left after the first email.
Personalization
Reference the exact item purchased, and if possible, include images of it.
Compliance
Be clear if an incentive is tied to leaving a review, and follow platform guidelines (Shopify, Yotpo, etc.).
Quick tips:
- Keep your ask simple and direct
- Include images of purchased items for context
- Offer incentives sparingly to maintain authenticity
- Connect reviews to your social media or community efforts
How to Send Review Request Emails with Privy
Privy makes it easy to automate review request emails that feel authentic and on-brand. Use pre-built templates, connect your store, and start collecting reviews without extra effort.
Try Privy’s Review Request Templates Free
Build trust and grow your clothing brand with authentic reviews. Sign up for a free 15-day trial of Privy today and start sending review request emails that drive engagement. Start Free Trial → (https://dashboard.privy.com/users/sign_up)
FAQs about Review Request Emails
When’s the best time to ask for a review?
7–10 days after delivery, so customers can try their purchase first.
Should I offer an incentive for reviews?
It can boost response rates, but use sparingly to keep feedback authentic.
How long should a review request email be?
Short and direct works best — a clear CTA is more effective than long copy.
Can I use reviews in future marketing?
Yes. Highlight reviews in product pages, ads, and social content to build trust.
Writen by Katie Samuelson
Katie is the VP of Marketing at Privy.
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