Re-Engagement Email Template for Clothing Brands
Written by Katie Samuelson
Re-Engagement Email Template for Clothing Brands
Even the best customers can drift away. Maybe they haven’t purchased in a while, or they stopped opening your emails. For clothing brands, a winback campaign can be the difference between losing a customer forever and re-igniting their interest in your styles.
Re-engagement emails should be warm, personal, and value-driven. They give shoppers a reason to come back, whether it’s through new arrivals, exclusive offers, or simply reminding them of the brand they once loved. Below, you’ll find templates designed for fashion retailers that are proven to bring customers back.
Why Re-Engagement Emails Matter for Clothing Brands
Fashion moves quickly, and customers may forget about a brand if they aren’t prompted. A strong re-engagement email can:
- Revive inactive subscribers or buyers
- Showcase new collections or seasonal drops
- Offer exclusive incentives to encourage return visits
- Strengthen brand loyalty over time
Re-Engagement Email Templates You Can Use
Example 1 – Friendly Nudge
Subject line: We miss you, [First Name] Body: Hi [First Name], It’s been a while since we’ve seen you! Our new collection is live, and we think you’ll love what’s in store.
Come back today and rediscover your style.
[Shop Now]
When to use: Ideal for lightly lapsed customers who just need a reminder.
Example 2 – Offer-Driven Winback
Subject line: Here’s 15% off to come back 🎁 Body: We’d love to see you again, [First Name]. To make it easier, here’s 15% off your next order.
Use code: COMEBACK15
Don’t miss out — this offer expires in 72 hours.
[Claim My Discount]
When to use: Best for customers who respond well to incentives.
Example 3 – New Arrival Highlight
Subject line: Look what’s new this season 👗 Body: Hi [First Name], A lot has changed since your last visit. Our latest collection has dropped, and it’s already turning heads.
Check it out before it sells out.
[See What’s New]
When to use: Great for fashion brands with frequent seasonal launches.
Best Practices for Re-Engagement Emails
Timing
Send after 30–60 days of inactivity, depending on your sales cycle.
Frequency
Use a short series: one gentle reminder, one incentive-based, and one final attempt before removing inactive subscribers.
Personalization
Reference past purchases, categories they browsed, or seasonal preferences.
Compliance
Make sure unsubscribes are easy to find to maintain deliverability.
Quick tips:
- Keep subject lines playful and personal
- Showcase fresh arrivals to re-spark interest
- Use urgency or exclusivity with incentives
- Don’t over-message inactive customers
How to Send Re-Engagement Emails with Privy
Privy helps you bring customers back automatically with pre-built winback flows. Customize your message, add your offer, and reconnect with shoppers effortlessly.
Try Privy’s Re-Engagement Templates Free
Don’t let customers drift away. Sign up for a free 15-day trial of Privy today and start sending re-engagement emails that revive sales for your clothing brand. Start Free Trial → (https://dashboard.privy.com/users/sign_up)
FAQs about Re-Engagement Emails
How long should I wait before sending a re-engagement email?
Typically 30–60 days of inactivity is a good benchmark for fashion.
Should I always include a discount?
Not always. Try showcasing new arrivals first, then use a discount as a final nudge.
What if customers still don’t engage?
Remove them after a final attempt to keep your list healthy and deliverability strong.
Can re-engagement emails increase repeat sales?
Yes — they’re one of the most effective ways to remind customers of your brand and encourage loyalty.
Writen by Katie Samuelson
Katie is the VP of Marketing at Privy.
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