Privy Acquires Sendlane to Build a More Connected, Human-Centric Ecommerce Growth Platform

Today, we're announcing that Privy has acquired Sendlane, an email and SMS marketing platform known for its hands-on, service-first approach to supporting ecommerce brands.

This acquisition builds on Privy's strong growth momentum and advances our long-term vision: to provide growing ecommerce brands with a human-centric alternative in a market that's rapidly consolidating.

A Shared Philosophy: Better Tools, Backed by Real People

Sendlane grew significantly by addressing a real gap in the market: dedicated, personalized support from experts who actually get to know your business, with pricing that doesn't punish you for growing.

This resonated with ecommerce teams facing rising acquisition costs, leaner headcount, and increasingly complex marketing stacks.

Privy is built on the same belief: that powerful yet intuitive software paired with world-class support isn't a nice-to-have—it's sorely needed differentiation in a market that's forgotten how to actually serve its customers.

By bringing Sendlane into Privy, following last year’s acquisition of Emotive, we’re doubling down on our differentiated approach that combines:

• A rapidly growing, scalable platform built for modern ecommerce teams
• Intuitive tools built specifically for growing brands
• Clear, transparent pricing that scales only with your engaged customer base
• Dedicated, human-led customer success from people who truly understand your business

And this approach is working. Privy has grown 300% over the past twelve months and today serves thousands of customers who expect both software and service.

What This Means for Ecommerce Brands

Privy’s unified platform connects onsite conversion and lifecycle marketing from the very beginning. Signups, purchases, and behavioral signals on your site instantly power smarter email and SMS, helping brands move faster, personalize more effectively, and reduce operational overhead.

With Sendlane joining Privy, we’re accelerating our ability to deliver on that promise.

What This Means for Privy Customers

For existing Privy customers, this acquisition accelerates what we’re already building. You can expect more innovation across email and SMS, deeper automation, and more connected reporting across onsite conversion and lifecycle marketing. All within a single platform.

What We're Building

We’ll continue investing in a unified ecommerce growth platform that helps brands do more with fewer, better-connected systems. That means smarter automation, clearer insights, and fewer tools to manage—without sacrificing the human support growing teams need.

It also means AI that actually works for you. Not AI that takes over your voice or buries you in dashboards without actionable insights. AI that surfaces the insights that matter: which segments are actually engaging and driving results, why your welcome series is underperforming, or what your best customers have in common. Recommended actions, not just data.

Our focus isn’t on selling more features or acronyms. It’s on delivering better outcomes and helping ecommerce teams grow efficiently.

If you're an ecommerce brand looking for a platform that actually helps you grow, we'd love to show you what we're building.